‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy

At least 60% of Slate's podcast audience also visits its site, giving the news publisher a strong foundation for its new first-party data strategy. The post ‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-11-06 05:01:12 UTC ]
News tagged with: #strong foundation #news publisher

Other news stories related to: "‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy"


Amazon Recruits Comedians, Engineers for Expanding Audio Service

Amazon.com Inc. is ramping up its investment in podcasts and other radio-style shows to expand the types of programming it offers via Audible, the audio book company it acquired in 2008.Audible has recruited well-known comedians, along with radio and podcast producers for the initiative, and job... Continue reading at Advertising Age

[ Advertising Age | 2016-01-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #music streaming #tv shows #laundry detergent #selling books


Publishers’ distributed strategies face murky measurement

The frenzy to distribute digital content across social platforms has given rise to a tangle of measurement questions for publishers and their advertisers. It's impossible for publishers to get a real-time, competitive read on their content because they're at the mercy of the platforms to report... Continue reading at Digiday

[ Digiday | 2016-01-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bleacher report #wild west #report back #social platforms #post publishers


Parody site ClickHole isn’t aping BuzzFeed’s distributed strategy

The Onion’s ClickHole, which aims to parody viral publishers from BuzzFeed to Upworthy, isn’t embracing the distributed content model. It still wants people to watch its videos on ClickHole, which is why it only distributes to YouTube and Facebook after a video has lived on ClickHole.com for... Continue reading at Digiday

[ Digiday | 2016-01-26 00:00:00 UTC ]
More news stories like this |


The Canadian approach to fighting ad blockers: trade ads for user data

U.S. publishers could learn a thing or two about fighting ad blockers from their counterparts up north. Narcity Media, which runs a pair of city-focused sites aimed at Canadian millennials, last week started asking ad blockers to log in with their Facebook accounts if they wanted to read its... Continue reading at Digiday

[ Digiday | 2016-01-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sponsored content #facebook accounts #ad blockers #user data


Scroobius Pip podcast tie in to Octopus

​Cassell Illustrated - part of the Octopus Publishing Group - has commissioned a book tie-in to the Distraction Pieces Podcast series, hosted by spoken word and hip-hop recording artist Scroobius Pip. Continue reading at The Bookseller

[ The Bookseller | 2016-01-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #spoken word


How Slate, The Washington Post, Bloomberg fight ad blocking

There's no panacea to combat ad blocking, but that hasn't stopped publishers from trying a variety of approaches. Several detailed their strategies at Digiday's one-day WTF Ad Blocking course Jan. 14. While Forbes and The Washington Post have tried to make people disable their ad blockers,... Continue reading at Digiday

[ Digiday | 2016-01-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad blockers #huffington post #user experience


ABA Winter Institute 2016: Conversations with Keynoters: ‘Small Data,’ Big Impact, With Martin Lindstrom

“The way people buy books today is completely different from how they bought them five or 10 years ago,” Martin Lindstrom says. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #big impact


'Data-light' in the deep field with Worldreader

"What if the most disruptive thing ebooks ever do is make books truly ubiquitous?" asks Worldreader's Danielle Zacarius in her article for us today. Worldreader's mission uses e-readers, mobile phones and other devices. The programme, a 501(c)3 (non-profit) charity based in San Francisco,... Continue reading at The Bookseller

[ The Bookseller | 2015-12-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mobile phones #make books


Deadline approaches for Deborah Rogers Foundation Writers' Award

The deadline for the submissions for the inaugural £10,000 Deborah Rogers Foundation Writers' Award is fast approaching.  Continue reading at The Bookseller

[ The Bookseller | 2015-12-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #deadline approaches


Is Blocking Readers Who Use Ad Blockers The Best Strategy?

There’s a growing trend in online publishing: Namely, media sites blocking users who choose to use ad-blocking software. In the past few days alone, a British publisher and the Forbes business news site have either implemented or are lookin ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #british publisher #ad-blocking software #online publishing #growing trend #ad blockers


EU passes strict new data collection regulations

The European Union has passed strict new data collection rules that will affect how Facebook, Snapchat and other social media giants do business in the region. "More than 90% of Europeans say they want the same data protection rights across the EU -- and regardless of where their data is... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-12-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #european union


Slate Voice: “Two Kinds of Goodbyes”

In September 2015, book editor and novelist Jill Bialosky wrote “Two Kinds of Goodbyes,” an essay about tragically losing both her daughter and her son during two pregnancies. Exclusively for Slate Plus members, Bialosky reads “Two Kinds of Goodbyes” as a podcast. Continue reading at Slate

[ Slate | 2015-12-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book editor


Jim Naughtie: best bits from presenter's 21-year Today programme career – audio

The BBC looks back at the career of James ‘Jim’ Naughtie, as he stands down as a Today programme presenter after 21 years on Wednesday. Naughtie, who’s famous profanity slip-up has become renowned in broadcasting bloopers history, will become Radio 4 special correspondent and BBC Books editor... Continue reading at The Guardian

[ The Guardian | 2015-12-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #originally published #flagship news #jim naughtie


Potter downloads give J K Rowling audio supremacy

The first-ever release of the Harry Potter series as audio downloads through Audible has seen J K Rowling dominate the e-tailer’s charts for the month of November, with all seven books featuring the boy wizard charting in the top 12. Continue reading at The Bookseller

[ The Bookseller | 2015-12-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #books featuring #audio downloads


The Audio Book Club Invokes Fates and Furies

To listen to the Audio Book Club discussion of Fates and Furies, click the arrow on the player below. Continue reading at Slate

[ Slate | 2015-12-10 00:00:00 UTC ]
More news stories like this |


FBI seized guns, ammo, computer and notebook from home of San Bernardino shooters

FBI agents who searched the Redlands home of the shooters involved in a San Bernardino attack earlier this week removed a .22 caliber rifle, dozens of boxes of ammunition, weapons accessories, invoices from two gun sellers, a laptop computer and several data storage devices, according to an... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-12-05 00:00:00 UTC ]
More news stories like this |


Friedman: D2C strategy for Open Road

Jane Friedman's Open Road ebook company has had one million page views for its new, direct-to-consumer online community The Lineup  in its first six months of existence, Friedman revealed at the FutureBook Conference today (4th December). Open Book aims to get 10m unique users of The Lineup,... Continue reading at The Bookseller

[ The Bookseller | 2015-12-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #true crime #open road #jane friedman


Global Kids Connect: A Star-Studded Party

Capping the Global Kids Connect conference was a party for PW's just-published Children's Starred Reviews Issue; many local authors and illustrators whose books were featured in that issue were in attendance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #local authors


Audible Adds Harry Potter Digital Audio

Starting today, Audible is offering digital audiobook editions of all the titles in the Harry Potter series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #starting today


Taking books from podcast to print

Why would anyone launch a magazine in the year 2015? It’s a question we at Little Atoms asked ourselves more than once over the past few months as we put together our first print edition. Little Atoms has existed as a podcast for just over 10 years. We are, at heart, a books show. When people... Continue reading at The Bookseller

[ The Bookseller | 2015-11-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #find books #books show