At least 60% of Slate's podcast audience also visits its site, giving the news publisher a strong foundation for its new first-party data strategy. The post ‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-11-06 05:01:12 UTC ]
News tagged with:
#strong foundation
#news publisher
Adobe today announced Audience Marketplace, a new data exchange in Adobe Audience Manager, the company’s data management platform (DMP). Audience Marketplace is a private data marketplace that connects advertisers and content publishers to buy and sell second and third-party data faster and with... Continue reading at Betanews
[ Betanews | 2015-11-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#targeted content
#audience segments
#content publishers
Alec Ross sees a future in which digital books can be delivered as unpiratable text messages and the big data revolution is democratized to smaller players. The post Data Encryption, Cryptography are Keys to the Future of the Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#smaller players
#digital books
#book appeared
To listen to the Audio Book Club discussion of A Little Life, click the arrow on the player below. Continue reading at Slate
[ Slate | 2015-11-06 00:00:00 UTC ]
More news stories like this |
When it comes to competing for digital ad dollars, it's hard for publishers to beat the ad-targeting prowess of Facebook and Google. E-commerce company Skimlinks is trying to level the playing field by selling audience buying behavior data that it collects from its publisher clients. Among the... Continue reading at Digiday
[ Digiday | 2015-11-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publisher clients
#playing field
#facebook appeared
Market research companies Nielsen and GfK announced a partnership on Monday with the aim of providing insights about global book publishing. The post Nielsen and Germany’s GfK to Partner on Book Industry Data appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#post nielsen
Naxos AudioBooks has acquired an exclusive license to the unabridged audiobook rights for The Periodic Table by renowned writer and Holocaust survivor, Primo Levi. Continue reading at The Bookseller
[ The Bookseller | 2015-10-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#primo levi
#holocaust survivor
#periodic table
#exclusive license
#naxos audiobooks
Heard, a former Washington Post editor, used to volunteer at the foundation, and is currently its board secretary. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
More news stories like this |
Four publishing CMOs discuss reader and advertising revenue opportunities. The post Folio: Show Coverage: CMO Keynote Panel Discusses Strategies in a Changing World appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#changing world
#show coverage
#post folio
Simon & Schuster CEO Carolyn Reidy is eagerly exploring new business models but acknowledges there’s still room for old-fashioned intuition in publishing. The post Simon & Schuster CEO Seeks to Master Data appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#business models
A direct sales force of 5,000 young mothers has increased sales for Indonesia's Pelangi Mizan publishing group fourfold in the last three years. The post Direct Sales Is a Key Strategy for Top Indonesia Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#increased sales
#key strategy
#direct sales
Recordings of longer works usually get the most attention in the audiobook world, but two recent splashy releases are reminders that picture books can also make for quality audio productions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#audiobook world
#picture books
Franco rounds out Audible’s Vonnegut reboot and more in this month's audio book news. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
More news stories like this |
To listen to the Audio Book Club discussion of The Martian, click the arrow on the player below. Continue reading at Slate
[ Slate | 2015-10-09 00:00:00 UTC ]
More news stories like this |
Great audience data is the key to the marketing kingdom. That’s why Conde Nast just bought big data outfit 1010data in a deal that lets the high-end publisher plant a flag in the tech world. But even mid-sized publishers know their data is gold – and that they’ve got to have the capacities to... Continue reading at Digiday
[ Digiday | 2015-10-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sponsor content
#mid-sized publishers
#tech world
#conde nast
#smaller publishers
Two white Borzoi hounds greeted the hundreds and hundreds of guests ascending the majestic marble rain-slicked steps of the New York Public Library Thursday (1st October) night, come to join chairman and editor-in-chief Sonny Mehta celebrate the hundredth anniversary of Alfred A. Knopf. Continue reading at The Bookseller
[ The Bookseller | 2015-10-03 00:00:00 UTC ]
More news stories like this |
Oregon-based audiobook publisher Blackstone is expanding into print with the launch of Blackstone Publishing, which will release classic and original contemporary titles in both print and ebook, beginning in fall 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-30 00:00:00 UTC ]
More news stories like this |
To celebrate the "historic milestone" of the release of Wilbur Smith’s 36th novel Golden Lion Smith and his wife Niso have launched the Wilbur and Niso Smith Foundation. Golden Lion was released today (24th September) and is the latest instalment of Smith’s “epic” Courtney series. The Wilbur... Continue reading at The Bookseller
[ The Bookseller | 2015-09-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#latest instalment
#golden lion
Executives from Cengage and Udemy point to Latin America as a strong region for edtech growth and share their top tips for entering the market. The post Strategies for Entering the Latin American EdTech Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#top tips
#latin america
Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders... Continue reading at AdWeek
[ AdWeek | 2015-09-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#social channels
Michael Bloomberg, the publishing mogul and former New York City mayor, will pump $4.5 million into L.A.'s nonprofit arts scene over the coming two years, as part of a national initiative by his Bloomberg Philanthropies to help small and mid-size arts organizations. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bloomberg philanthropies
#michael bloomberg