‘We’re not getting full disclosure’: Native ad distribution has a transparency problem

As people do more of their reading in social feeds and Facebook clamps down on organic reach, publishers are increasingly relying on paid social to distribute native ads. But fully three-fourths of publishers don't disclose how much paid social they use, according to a new report from Polar. That's a growing problem for media buyers like Roberto Vilazon of Hi-Gloss, a creative media agency based in Miami. “It’s kind of this blurred line that nobody is discussing.” The post ‘We’re not getting full disclosure’: Native ad distribution has a transparency problem appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-06-07 00:00:00 UTC ]
News tagged with: #social feeds #organic reach #increasingly relying #paid social #growing problem #media buyers

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Facebook Buys LiveRail to Grow Its Video Ad Business

Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, ABC, A+E Networks and Dailymotion. "LiveRail also helps... Continue reading at AdWeek

[ AdWeek | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing concerns #video inventory #intended audience #audience data #video publishers #premium publishers

Mobile Ads Will Surpass Print and Radio This Year

Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3 percent), magazines (8.4 percent) and radio (8.6 percent). Brands are spending 83 percent... Continue reading at AdWeek

[ AdWeek | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising marketplace #research company #tv advertising

Kensington Expands Distribution Deal With PRH

After many years as a distribution-only client of Penguin, Kensington Publishing has inked an expanded sales and distribution agreement with the newly combined Penguin Random Publisher Services, the Penguin Random House distribution unit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kensington publishing #distribution agreement

Distribution: IPG Signs Six

Independent Publishers Group has struck deals with six new publishers—two under IPG Distribution, and four under Trafalgar Square Publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipg distribution #ipg signs #struck deals

Microcosm Inks Distribution Deal with Legato

In an agreement signed days before Perseus’ acquisition by Hachette, Microcosm Publishing, an alternative culture publisher and distributor, has signed a distribution deal with the Legato/Perseus distribution unit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #microcosm publishing #distribution deal

Private Ad Exchanges

Back in mid-2012 Hearst launched its private ad exchange, six months after Condé Nast launched its own. At the time, the exchanges were set to offer a buying experience relegated to the publishers' stable of brands. Remnant ads were sold via RTB, but leveraged audience data around the brands... Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #targeting capabilities

Hearst Says It's 'Mindful' of Ads That Run in New Dr. Oz Magazine

Last August, when the media praised celebrity doctor Mehmet Oz for helping to save a British tourist who'd been hit by a cab, Hearst Magazines' multi-million dollar bet on a Dr. Oz magazine seemed like money in the bank.All of that hero talk seemed to be forgotten this week, however, as a Senate... Continue reading at Advertising Age

[ Advertising Age | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #tv show

Pinterest, a proven traffic driver, is now a customizable ad unit

Publishers looking beyond Facebook and Twitter for social media traffic growth are increasingly finding a compelling alternative in Pinterest. The post Pinterest, a proven traffic driver, is now a customizable ad unit appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-19 00:00:00 UTC ]
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Netflix Looking To Pursue More Native Advertising

Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black. While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source... Continue reading at AdWeek

[ AdWeek | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online brand #vice president #branded content

Distribution: Ingram Adds Three

Ingram Publisher Services has added Actar Publishers, Plough Publishing House, and Re.ad Publishing to its list of clients. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ingram adds

Facebook Is Beginning to Look Like a Bona Fide Online Ad Network

Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand... Continue reading at AdWeek

[ AdWeek | 2014-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing partners

Oops! The Former Lyft Driver Featured In Uber's Ad Never Drove For Lyft

Uber quietly pulled a video ad Thursday night after learning the featured driver never worked for other ridesharing services.Earlier this week, Uber published a video ad on Facebook profiling a driver who jumped ship from Lyft. Only problem was: He never drove for Lyft.Read Full Story Continue reading at Fast Company

[ Fast Company | 2014-06-13 00:00:00 UTC ]
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Facebook to Use Web Browsing History For Ad Targeting

Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at Advertising Age

[ Advertising Age | 2014-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad targeting #publisher sites #ad exchange

Distribution: Bookmasters Inks Deal with h.f. ullmann

Bookmasters has signed an agreement with h.f.ullmann to distribute the international publisher's list of illustrated print titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international publisher

Google Looks Beyond YouTube For Video Ad Dollars

Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #video ads #video business #search giant

Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher partners #premium publishers

Where top publishers see native going next

The biggest players in the online publishing space converged in Barcelona this week to discuss the wholesale transformation of the industry into a digital and multiplatform phenomenon. We asked a handful of them one simple question: What's next for native advertising? The post Where top... Continue reading at Digiday

[ Digiday | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #top publishers #biggest players #simple question

Distribution: PRH Adds Legendary Comics

Legendary Comics, a division of Legendary Entertainment, announced that it has entered into a multi-year sales and distribution agreement with Penguin Random House Publisher Services. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution agreement #legendary entertainment

The GOP’s Grifter Problem

The Republican Party has a lot of problems, and if there’s one that doesn’t get enough attention, it’s the party’s broad appeal to provocateurs, faux martyrs, and grifters. Just look at the speakers list for the Republican Leadership Conference, which began on Thursday. There’s Donald Trump, the... Continue reading at Slate

[ Slate | 2014-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #broad appeal #herman cain #presidential run #pleaded guilty #phil robertson