Universal's Jody Gerson Pumps Up the Volume for Ads

Jody Gerson is having a good year.The CEO and chairman of Universal Music Publishing Group recently closed a deal for Bruce Springsteen's catalog andyears after discovering a 14-year-old Alicia Keysbelieves she has found the next big thing.You likely saw her handiwork at the Grammy's this year in an ad that matched up "Nothing Compares 2 U," sung by a variety of musicians in tribute to Prince, with the Google Pixel smartphone (executed by Droga5). Gerson, who has been with Universal Music for almost three years, sat down with Ad Age to discuss the intersection of marketing and music, the problems with streaming, her favorite app and more. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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Agent: Korean Titles Thrive in France on Good Translation and Universality

"What if a reader reads a Korean book for the first time and gets disappointed?" asks literary agent Im Young-hee. She has brought 70 or more Korean translations into France. The post Agent: Korean Titles Thrive in France on Good Translation and Universality appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-22 00:00:00 UTC ]
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IAB Releases New Ad Viewability Tactics for Publishers

Serving engaging content, experimenting with site design, and improving latency are key in boosting ad viewability. The post IAB Releases New Ad Viewability Tactics for Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-22 00:00:00 UTC ]
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French publishers fight back en masse against the ad blockers

A group of French publishers are starting a week long trial against ad blocking. The joint approach was announced in December by online publishing trade body Geste. However it has not set a standard, so all publishers are free to take their own approach. L’Equipe is blocking content unless users... Continue reading at Digiday

[ Digiday | 2016-03-22 00:00:00 UTC ]
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Universal Studios Hollywood raises daily ticket prices ahead of Harry Potter opening

Three weeks before the opening of its new Harry Potter attraction, Universal Studios Hollywood has quietly raised daily ticket prices by up to 20%. The Wizarding World of Harry Potter -- a land that includes two new rides, one restaurant, a food cart and eight shops -- is expected to be the most... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-22 00:00:00 UTC ]
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American University in Cairo Press Launches New Fiction Imprint

The mission of new fiction imprint Hoopoe is to "accurately reflect what is going on in the Middle East, from the Middle East." Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
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Hearst looks for global scale to native ads

Magazine giant Hearst is rolling out its native ad product Shared Spaces to all 84 of its global markets, powered by its media operating system. This same same system provides a dashboard through which local editors in each market can continuously comb through what content is trending across... Continue reading at Digiday

[ Digiday | 2016-03-18 00:00:00 UTC ]
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Telfer turns up the volume at PRH

PRH’s consumer and digital chief Hannah Telfer outlines the company's audio strategy. Continue reading at The Bookseller

[ The Bookseller | 2016-03-15 00:00:00 UTC ]
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BuzzFeed Launches New Ad Format to Further Monetize Its Big Social Reach

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[ AdWeek | 2016-03-13 00:00:00 UTC ]
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Obama pens intro to 25th Complete Peanuts volume

US president Barack Obama has written the introduction to the "long-awaited" 25th volume of the Complete Peanuts comic strip series. Continue reading at The Bookseller

[ The Bookseller | 2016-03-10 00:00:00 UTC ]
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Playboy's Sales Pitch to This Whiskey Brand Included a Shot of Instagram Ads

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[ AdWeek | 2016-03-08 00:00:00 UTC ]
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Europe’s top publishers on what they’re doing about ad blocking

Publishers are divided about what to do about ad blocking, whether it’s follow in the steps of Axel Springer’s Bild and toe the hard line, or unite together and make a stand against to block ad blockers. At Digiday’s Publishing Summit in Bologna this week, we asked Europe's top publishers what... Continue reading at Digiday

[ Digiday | 2016-03-08 00:00:00 UTC ]
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Facebook Just Added Data to Help Brands See If They're Driving Offline Sales

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[ AdWeek | 2016-03-07 00:00:00 UTC ]
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One in five Brits blocks ads

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[ Betanews | 2016-03-03 00:00:00 UTC ]
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Ad Break: Samsung Galaxy, IBM, Heineken, Batchelors Cup a Soup, The Body Shop, YMCA, Ariel, Project Literacy - video

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[ The Guardian | 2016-03-03 00:00:00 UTC ]
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Second Book Added to DC Super Hero Girls Graphic Novel Series

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[ Publishers Weekly | 2016-03-03 00:00:00 UTC ]
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Study: More than half of all ad blocker users would disable them to read content

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[ Digiday | 2016-03-01 00:00:00 UTC ]
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Snapchat’s new audience-based ad strategy could wrest control from Discover publishers

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[ Digiday | 2016-02-29 00:00:00 UTC ]
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Facebook Launches Canvas So Publishers Can Create "Instant" Ads

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[ Fast Company | 2016-02-26 00:00:00 UTC ]
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Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’

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[ Publishing Perspectives | 2016-02-26 00:00:00 UTC ]
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