Troubled Nielsen to update measurements for local television

Increasingly under fire from its clients, the Nielsen company says it will soon incorporate homes that have cut the cable cord and rely on broadband in its measurement of local TV viewership Continue reading at 'ABC News'

[ ABC News | 2021-09-21 20:37:02 UTC ]
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Facebook Aims to Promote Better Journalism, Fight Hoaxes and Work With Local News Outlets

In a blog post on Wednesday, Facebook laid out a fairly elaborate plan to promote better media reporting and consumption. Called the Facebook Journalism Project, it includes a local news initiative, new storytelling formats and fighting hoaxes, among other items. With the current debate about... Continue reading at AdWeek

[ AdWeek | 2017-01-11 00:00:00 UTC ]
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Why Facebook’s fake news measures won’t stamp out imposter publishers

Facebook's announcement that it was taking steps to crack down on hoaxes and fake news on the platform drew attention to a specific type of fake news ads -- those that masquerade as legitimate news sites. Publishers have long been the victim of such schemes, but they have few options to squash... Continue reading at Digiday

[ Digiday | 2016-12-16 00:00:00 UTC ]
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Fact Check: Vanity Fair’s Numbers Are Not “Way Down, Big Trouble, Dead!”

Vanity Fair’s new subscriptions increased 100 fold after the president-elect tweeted without evidence that the magazine is failing. The post Fact Check: Vanity Fair’s Numbers Are Not “Way Down, Big Trouble, Dead!” appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-16 00:00:00 UTC ]
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Teaming Up: London Book Fair and Nielsen, Authors Guild and Media Coalition

The London Book Fair's Quantum Conference and Nielsen's BookInsights merge, while the Authors Guild and Media Coalition get together on freedom of speech. The post Teaming Up: London Book Fair and Nielsen, Authors Guild and Media Coalition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-08 00:00:00 UTC ]
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Nielsen and Specsavers announce revamped Bestseller Awards

Nielsen Book and Specsavers are launching the Specsavers Bestseller Awards to celebrate book sales in all formats. Continue reading at The Bookseller

[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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Scale-hungry Facebook video publishers are in trouble if they don’t think long term

It’s getting easier to get to a billion views on Facebook. But publishers that are only chasing scale, and not thinking about video as a long-term business, are in trouble. Take, for instance, TV, which can monetize the same piece of content through advertising, licensing, syndication,... Continue reading at Digiday

[ Digiday | 2016-11-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sponsored videos #suggested videos #revenue streams #billion views #long term #chasing scale


Email newsletters have a measurement problem

Publishers are going crazy for newsletters as a defense against Facebook. But the medium has a measurement problem. Advertisers like their audiences, but the lack of independent audit holds them back as an ad vehicle. "I don’t believe [publishers] overtly lie," said Digital Surgeons' Pete Sena,... Continue reading at Digiday

[ Digiday | 2016-11-21 00:00:00 UTC ]
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Read On. Get On. coalition calls for new national measurement of reading

Read On. Get On. is to campaign for a new measurement of primary school children’s reading, as part of plans to get all children enjoying reading by 2025. Continue reading at The Bookseller

[ The Bookseller | 2016-11-15 00:00:00 UTC ]
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Religion & Spirituality Update 2016: All Our Coverage

Seasonal religion and spirituality highlights include new books by scholars that explore racism, Scripture, and Islam; dozens of titles publishing around the 500th anniversary of the Reformation; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-09 00:00:00 UTC ]
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Cinderella as masochist, Red Riding Hood as trickster: new book resurrects 'troubling' fairytales

‘Deliciously cruel’ 19th century twists on favourite stories, as adapted by Baudelaire and Apollinaire, make English debut in new book, Fairy Tales for the DisillusionedFrom a masochistic, submissive version of Cinderella who is gunning for a prince with a shoe fetish to a prince who “loved in... Continue reading at The Guardian

[ The Guardian | 2016-11-07 00:00:00 UTC ]
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B&N Is Leaving the Bronx. Locals Are Trying, Again, to Make Chain Stay.

Barnes & Noble announced for the second time in two years that it will close its Bronx location. But local officials have gotten the chain, which provides the borough's only bookstore, to commit to reopening a store in the community. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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Nielsen Children's Book Summit: YouTube, Discoverability, All Ages Content, and Brands as Platforms

YouTube is the content king, discoverability remains kids' publishing's white whale, top brands are so ubiquitous that they are morphing into de facto platforms, and other takeaways from the 2016 Nielsen Children's Book Summit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
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Children’s Book Summit: Nielsen on Kids, Their Trends, and Their Parents

Taking a holistic approach that might warm the heart of a millennial mom, Nielsen's third conference on the young readers' market looked at their parents, too. The post Children’s Book Summit: Nielsen on Kids, Their Trends, and Their Parents appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-01 00:00:00 UTC ]
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Business Insider Challenges Digital Traffic Measurement, Says Its Audience Is Far Higher Than ComScore's Estimate

Business Insider has become the latest large web publisher to challenge an influential arbiter of digital traffic. It is arguing that it has a monthly audience of 328 million people, more than triple the 100 million suggested by ComScore's domestic estimate of 51 million and Google Analytics'... Continue reading at Advertising Age

[ Advertising Age | 2016-10-31 00:00:00 UTC ]
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At Frankfurt: Supply Chain Meeting to Feature Nielsen Book’s New Metadata White Papers

At the Oct. 18 EDItEUR Supply Chain Seminar at the Frankfurt Book Fair will see a presentation on 'The Link Between Metadata and Sales' for the USA. The post At Frankfurt: Supply Chain Meeting to Feature Nielsen Book’s New Metadata White Papers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-12 00:00:00 UTC ]
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Country Spotlight: Singapore: Copyright Update

The last major updates to the Singapore Copyright Act were in 2004, before the era of tablets, e-readers, and smartphones. The law, which was enacted in 1987, is in urgent need of an overhaul to address the opportunities that have arisen from new technologies, and to close the loopholes that may... Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
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Facebook encourages visits to physical retailers through customizable ads to local inventory

The world of digital advertising might be “mobile first,” but it’s increasingly setting its sights on the physical realm.This week, Facebook introduces a new mobile ad capability that aims to encourage in-store traffic and purchases — while also courting bricks-and-mortar advertisers. The product... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-09-24 00:00:00 UTC ]
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Audiobooks Update: September 2016

Megyn Kelly prepares to record the audiobook edition of 'Settle for More,' a 'Twin Peaks' revival at Macmillan, and more in this month's audiobook news. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #twin peaks #audiobook edition