Thrillist is building a six-person Snapchat team from scratch

Snapchat is not the easiest platform for publishers or brands, and it requires considerable resources to do it right, which is why not everyone has found a home there yet. Thrillist, for example, is hiring its first Snapchat team dedicated solely to the messaging and media app. It’s building a six-person crew to post regularly to its personal Snapchat account. Thrillist wants to monetize Snapchat in the same way it now makes money on Facebook, through content partnerships with brands. The post Thrillist is building a six-person Snapchat team from scratch appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-05-27 00:00:00 UTC ]
News tagged with: #scratch appeared #easiest platform #media app #makes money #content partnerships

Other Publishing stories related to: 'Thrillist is building a six-person Snapchat team from scratch'

Trends: Sourcebooks Expands Book Personalization to Business Titles

Riding the success of its Put Me in the Story book personalization for children, the independent publisher Sourcebooks rolls out an offering on business-inspirational material. The post Trends: Sourcebooks Expands Book Personalization to Business Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post trends

Write a House Is Building a New Literary City in Detroit

As real estate prices soar in traditional artistic and cultural hubs such as Los Angeles, New York, and San Francisco, writers are looking toward smaller cities with cheaper rent. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-29 00:00:00 UTC ]
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‘Offer a clear angle’: How Mashable is building overseas

Mashable has gone undergone big changes this year. The digital media publisher shifted entirely away from general-interest news, shedding 30 staff in the process. Instead it outlined a new editorial mandate: to reassert its identity and a voice as an authority on areas like tech, culture and... Continue reading at Digiday

[ Digiday | 2016-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial mandate #international editions

Shakespeare’s Globe teams with Walker and RNIB

Shakespeare’s Globe is working with Walker Books and RNIB (Royal National Institute of Blind People) on "Shakespeare Telling Tales", a storytelling event that will be accessible to blind and partially sighted children. Continue reading at The Bookseller

[ The Bookseller | 2016-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #walker books #blind people

EveryLibrary, Rosen Publishing Team Up to Help Libraries with ESSA Implementation

The sweeping new federal education law includes major help for school libraries, but school libraries in each state must act quickly to take full advantage. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #school libraries #act quickly #full advantage

Hachette to close LBS and build new 'world class' distribution centre

Hachette is consolidating its distribution operations and building a new "world-class" centre in Didcot, Oxfordshire, resulting in the closure of its Littlehampton warehouse and office in 2019.  Continue reading at The Bookseller

[ The Bookseller | 2016-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution centre

Town & Country's New Editor in Chief Had a Staffer Fill Her Office With Personal Touches

When Stellene Volandes was promoted in March from Town & Country’s executive style director to editor in chief, she knew that the magazine’s 170-year legacy was one of its greatest strengths. That history comes to life in T&C’s offices, headquartered on the 33rd floor of the Hearst Tower... Continue reading at AdWeek

[ AdWeek | 2016-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #feel comfortable

‘To Build Their Own Worlds’: Christopher Myers Launches a Random House Imprint

'Each untold story represents a world that has been erased,' says Christopher Myers on the announcement of his new imprint with Random House Children's Books. The post ‘To Build Their Own Worlds’: Christopher Myers Launches a Random House Imprint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-11 00:00:00 UTC ]
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Why Time Out has prioritized Facebook Live, Tumblr and Snapchat on social

Time Out is building out its social content distribution strategy, pinpointing Tumblr video, Facebook Live and Snapchat as priorities for growth. The publisher's internal mantra of "Discover, Look, Share," which it applies to all its online content, translates well to tools like Facebook's... Continue reading at Digiday

[ Digiday | 2016-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #online content

Trends in Man Booker Winners: Male and Middle-Aged in Third Person

Rated at a suitable reading-difficulty level in the seventh year of school, Man Booker Prize winning titles are seen in an interactive filtering grid to have authors who are an average age of 49. The post Trends in Man Booker Winners: Male and Middle-Aged in Third Person appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post trends #seventh year #average age

S&S Children's wins BMS 'best marketing team' of year

Marketing campaigns from Pan Macmillan, HarperCollins and PRH Children’s were honoured by the Book Marketing Society's annual awards revealed at The Bookseller’s Marketing and Publicity Conference, while Simon & Schuster Children's was given a special award for the Best Marketing Team 2015/16. Continue reading at The Bookseller

[ The Bookseller | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing team #marketing campaigns #ss children #pan macmillan #prh children #publicity conference #special award

Marketers Are Slowly Experimenting With Audio in Their Snapchat and Facebook Videos

For the past year or so, Facebook has conditioned advertisers and publishers to create video that can be understood without sound, as more clips that play automatically (and silently) when users scroll fill news feeds. With 100 million hours of video viewed every day and the explosion of... Continue reading at AdWeek

[ AdWeek | 2016-06-20 00:00:00 UTC ]
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Frances Lincoln teams up with Natural History Museum

Quarto imprint Frances Lincoln Children’s Books and London’s Natural History Museum are launching a publishing partnership to create 10 non-fiction titles per year. Continue reading at The Bookseller

[ The Bookseller | 2016-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partnership

Four depart Waterstones e-commerce team

Two more staff have left Waterstones’ e-commerce team after a restructure of the department. Continue reading at The Bookseller

[ The Bookseller | 2016-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #left waterstones

Microsoft's Sprightly lets iPhone users build simple ads on the go

Microsoft has launched an iOS version of its mobile design app, Sprightly, which helps small businesses design snazzy promotional materials without needing a PC or complicated tools.Sprightly helps people create flyers, e-cards, catalogs and price lists on their phones. Designs can then... Continue reading at PC World

[ PC World | 2016-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reach customers #stay relevant

Snapchat's Redesign Is Aimed at Attracting More Eyeballs for Publishers and Brands

Snapchat's got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos that users collect at events—with subscribe buttons, creative headlines and new placements geared at helping... Continue reading at AdWeek

[ AdWeek | 2016-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media partners #ad inventory #recent months

The Players’ Tribune and Budweiser team up for new content studio

Derek Jeter’s The Players’ Tribune and Budweiser are launching a content studio, which will focus on short-form videos and photos for Facebook, Instagram and other social platforms. The launch is part of a broader strategy at The Players’ Tribune to diversify its video content and grow audience... Continue reading at Digiday

[ Digiday | 2016-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content studio #video content #derek jeter #social platforms #broader strategy #grow audience

Why is Amazon building bookstores?

The online retail giant has confirmed its second bricks-and-mortar bookstore. Why is it branching out from its Internet domain? Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bricks-and-mortar bookstore

Publishers and brands, get ready for the Snapchat algorithm

Snapchat is developing an algorithm to control how publishers’ content is doled out to followers, according to sources familiar with the plans. Publishers are becoming increasingly beholden to Snapchat for audiences, especially young ones, and an algorithm would affect the reach of their... Continue reading at Digiday

[ Digiday | 2016-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sources familiar