Snapchat is not the easiest platform for publishers or brands, and it requires considerable resources to do it right, which is why not everyone has found a home there yet. Thrillist, for example, is hiring its first Snapchat team dedicated solely to the messaging and media app. It’s building a six-person crew to post regularly to its personal Snapchat account. Thrillist wants to monetize Snapchat in the same way it now makes money on Facebook, through content partnerships with brands. The post Thrillist is building a six-person Snapchat team from scratch appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-05-27 00:00:00 UTC ]
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CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently. CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently.The arrival of Dirk Gently's Holistic... Continue reading at Fast Company
[ Fast Company | 2016-10-21 00:00:00 UTC ]
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Hannah Hart's fans probably know her pretty well. After all, the YouTube star has uploaded 529 videos in the past five years. However, there have been some things she hasn't been ready to discuss with them—until now. With the release of her second book, Buffering, Hart is showing fans even... Continue reading at AdWeek
[ AdWeek | 2016-10-19 00:00:00 UTC ]
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The Sun has been aggressively scaling its audience since it dropped its paywall last November. And coming from a place of zero search equity, Facebook has been the platform that's helped the publisher scale its audience fast. And it has clearly worked: The Sun has 20 million monthly visitors,... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
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Increasingly, companies like Google are hiring writers to give their AI a more human edge. Companies building bots for platforms like Facebook and Kik can’t really compete with the resource of these tech giants. But giving bots a personality is becoming more of a competitive advantage, companies... Continue reading at Digiday
[ Digiday | 2016-10-12 00:00:00 UTC ]
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Snapchat is a little different today, going back to its roots with a retooling that boosts personal messages and lowers visibility for its publishing partners in Discover.The reconfiguration is seen as a sign that Snapchat doesn't see the need to keep putting Discover in users' faces. A few... Continue reading at Advertising Age
[ Advertising Age | 2016-10-10 00:00:00 UTC ]
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'The prohibition of books betrays so much about their times and the respective political order,' says Frankfurt's Juergen Boos ahead of Book Fair's presentation of documenta 14's new 'The Parthenon of Books.' The post Frankfurt Book Fair Presents Documenta 14: Building A New ‘Parthenon of Books’... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-07 00:00:00 UTC ]
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MTV is rolling out three new short-form video series on its international Snapchat Discover channel this fall. It has six more in development and plans to bring more of that production in-house (two initial series, “Show Us Ur Phone” and “MTV Threads,” were made with outside production... Continue reading at Digiday
[ Digiday | 2016-10-04 00:00:00 UTC ]
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With its building up for sale, the fate of the beloved bookstore in New York City’s West Village seemed uncertain. Now it's likely the store will have to relocate following the recently completed sale of its current location. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-04 00:00:00 UTC ]
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An offbeat look at the carpets adorning the UK’s largest chain of pubs, Kit Caless' Spoon’s Carpets: An Appreciation has the feel of a festive bestseller, says Caroline Sanderson. Continue reading at The Bookseller
[ The Bookseller | 2016-09-30 00:00:00 UTC ]
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Transworld is publishing a debut by Amercian hip hop producer and "King of Snapchat" DJ Khaled, explaining the many pearls of wisdom he has posted on social media. Continue reading at The Bookseller
[ The Bookseller | 2016-09-30 00:00:00 UTC ]
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The Partnership on Artificial Intelligence to Benefit People and Society was unveiled today by Google, Facebook, Amazon, IBM and Microsoft. Indeed, that's quite a name and quite a list of companies. Their chief mission is to promote public understanding of AI while developing standards and... Continue reading at AdWeek
[ AdWeek | 2016-09-29 00:00:00 UTC ]
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After five weeks of high school football, there's eight unbeaten teams left in the City Section. They include Banning (5-0), Franklin (5-0), Grant (5-0) Narbonne (4-0), Hawkins (4-0), Los Angeles (4-0), Fairfax (4-0) and Reseda (4-0). Quarterback Markell White of Fairfax is off to a great start.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-27 00:00:00 UTC ]
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Ebury Press has signed "the backroom story" of Team GB’s Olympic success to be written by Times journalist Owen Slot. Continue reading at The Bookseller
[ The Bookseller | 2016-09-22 00:00:00 UTC ]
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Le Monde believes there is a place for serious news on Snapchat Discover. The news publisher created a team of seven employees dedicated to just Snapchat content in the hope it can pull in more millennial readers. Le Monde has been testing the appetite for serious news on Snapchat since March... Continue reading at Digiday
[ Digiday | 2016-09-21 00:00:00 UTC ]
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In a major reorganization, Tyndale House Publishers combined its two nonfiction acquisitions and marketing teams into one group: Tyndale Momentum. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-14 00:00:00 UTC ]
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Head of Zeus has established its own sales team to sell and market its books to independent and high street booksellers across the UK from the beginning of September. Continue reading at The Bookseller
[ The Bookseller | 2016-09-03 00:00:00 UTC ]
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The Hill, a hardcore politics news publisher, might not seem like a natural fit for Snapchat. But the site's director of emerging media, Taylor Lorenz, sees potential far beyond the brand-building it's doing now, and it's relying on a mixture of content partnerships and approachable tone to... Continue reading at Digiday
[ Digiday | 2016-08-23 00:00:00 UTC ]
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Michael O'Mara has signed a biography of Manchester United manager José Mourinho to publish in September. Continue reading at The Bookseller
[ The Bookseller | 2016-08-20 00:00:00 UTC ]
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Laurie Garrison’s call to arms is intended to foster collaboration ‘rejecting traditional models of publishing’The internet is not always a safe place for women, so there is something hearteningly radical about women staking a claim to this space to assert their own ambitions and interests. The... Continue reading at The Guardian
[ The Guardian | 2016-08-17 00:00:00 UTC ]
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Helen McAleer is stepping down from her role as chief global development officer and m.d. of Walker Productions, which is part of the Walker Books Group. Continue reading at The Bookseller
[ The Bookseller | 2016-08-13 00:00:00 UTC ]
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