#millennial readers

Publishing news tagged with #millennial readers


Politics and international economics: Le Monde uses Snapchat Discover for serious news

Le Monde believes there is a place for serious news on Snapchat Discover. The news publisher created a team of seven employees dedicated to just Snapchat content in the hope it can pull in more millennial readers. Le Monde has been testing the appetite for serious news on Snapchat since March... Continue reading at 'Digiday'

[ Digiday | 2016-09-21 00:00:00 UTC ]
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PW Asks: Do Millennials Read E-Books?

Our big feature this week is about the emerging market of Millennial readers. They're young; they're cool; they were born into a world of omnipotent, hyper-fast technology; their eyes are glued to their phones. But do they read ebooks? Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2015-07-28 00:00:00 UTC ]
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