Politics and international economics: Le Monde uses Snapchat Discover for serious news

Le Monde believes there is a place for serious news on Snapchat Discover. The news publisher created a team of seven employees dedicated to just Snapchat content in the hope it can pull in more millennial readers. Le Monde has been testing the appetite for serious news on Snapchat since March this year by posting from a regular account, gaining up to 10,000 views for Stories from protests or live events. The post Politics and international economics: Le Monde uses Snapchat Discover for serious news appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-21 00:00:00 UTC ]
News tagged with: #news appeared #post politics #snapchat discover #snapchat content #le monde #millennial readers #live events

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Malcolm Turnbull: News Corp is like a political party with the Murdochs encouraging intolerance

In his new book the former Australian PM accuses the company of helping to run the country through deferential leaders like Tony Abbott News Corp operates like a political party, working closely with rightwing politicians to influence policy and elections and to destroy politicians who won’t... Continue reading at The Guardian

[ The Guardian | 2020-04-16 07:19:49 UTC ]
More news stories like this | News stories tagged with: #news corp #influence policy #working closely #malcolm turnbull


Tremor International to Buy Video Ad Platform Unruly from News Corp

Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
More news stories like this | News stories tagged with: #international publishing #tremor international


Tremor International to Buy Video Ad Platform Unruly from News Corp

Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek

[ AdWeek | 2020-01-06 14:18:42 UTC ]
More news stories like this | News stories tagged with: #international publishing #news corp #exclusive rights #ad-tech company #minority stake #tremor international


At Le Monde, journalists win a battle for editorial independence

In recent months, a shareholder battle has roiled Le Monde, which is effectively France’s paper of record. In October 2018, staff and readers, representatives of whom own 25 percent of its parent company, lashed out after one of Le Monde’s shareholders furtively sold a chunk of his stake to a... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-10-08 12:07:56 UTC ]
More news stories like this | News stories tagged with: #publishing giant #panama papers #reuters institute #roll call #publishers fear


How Le Monde is Using Podcasts to Drive Digital Subscriptions

French news publisher Le Monde has launched three podcast series adapted from investigative articles that have been successful at driving Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-09-11 15:00:26 UTC ]
More news stories like this | News stories tagged with: #news publisher #le monde


French lifestyle publisher Konbini pivots to news on Snapchat

French digital publisher Konbini is shifting the focus of its Snapchat to hard news versus pop-culture and entertainment. The post French lifestyle publisher Konbini pivots to news on Snapchat appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #snapchat appeared


NBC News Snapchat show ‘Stay Tuned’ averages 25-30m viewers

Since Snap announced its integration with Comscore, NBC News and other digital publishers have trusted third-party measurement for their Snapchat traffic. The post NBC News Snapchat show ‘Stay Tuned’ averages 25-30m viewers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #nbc news


Facebook exempts news publishers from its archive on political ads

Facebook says it will stop including some publishers' advertising in its political ad archive following months of criticism from news organizations.Next year the social media giant will no longer require publishers who want to buy ads boosting exposure to their articles on politics to go through... Continue reading at Advertising Age

[ Advertising Age | 2018-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news organizations #political ads


AAR/SBL 2018: Women’s Studies, Politics, and ’Good News All Around’

At the annual meetings of the American Academy of Religion and the Society of Biblical Literature in Denver, Colo., held Nov. 17-21, hot topics included diversity, immigration, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #held nov #biblical literature #american academy #annual meetings


Frankfurter Buchmesse’s 2018 Pre-Fair News Conference: ‘Held in Political Times’

At the annual pre-fair news conference, Frankfurter Buchmesse officials stress the importance of the freedom to publish and the international book industry's role in a politically charged era. The post Frankfurter Buchmesse’s 2018 Pre-Fair News Conference: ‘Held in Political Times’ appeared... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #political times #frankfurter buchmesse


Snapchat opens a private marketplace for brands to buy ads in Discover shows

Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age

[ Advertising Age | 2018-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #nbc universal #including hearst #publishing partners #ad inventory


Post-Facebook, PinkNews launches on Snapchat Discover

Digital publisher PinkNews has high hopes for the commercial prospects of being a Snapchat Discover publisher. The post Post-Facebook, PinkNews launches on Snapchat Discover appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high hopes #snapchat discover


Facebook creates Orwellian headache as news is labelled politics

Archive of political content becomes batleground between publishers and platformsGeorge Orwell wrote in his essay Politics and the English Language: “In our age there is no such thing as ‘keeping out of politics’. All issues are political issues.” When Facebook constructed a new archive of... Continue reading at The Guardian

[ The Guardian | 2018-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #english language


Facebook Won’t Exclude News Publishers From Its Political Ads Policy

Facebook head of global news partnerships Campbell Brown explained in a blog post why news publishers will not be exempted from the social network's recent introduced policy on political ads. Facebook announced last month that all election-related and issue ads in the U.S. on both Facebook and... Continue reading at AdWeek

[ AdWeek | 2018-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #political ads #news publishers #blog post #facebook announced #facebook head #facebook won


News groups ask Facebook to stop treating media ads like political ads

News organizations want Facebook to stop treating them like political and issues-based advertisers, claiming that the social network's new rules could negatively impact how the public views journalism.On Monday, media advocacy groups addressed a letter to CEO Mark Zuckerberg requesting that... Continue reading at Advertising Age

[ Advertising Age | 2018-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #american society #news sites


Benedict Wells, plus Man Booker International prize and London book fair news – books podcast

On this week’s show, Claire and Sian return from wandering around the London book fair to chat about the big books snapped up at this year’s event. What will we be reading in 2019 and 2020? The shortlist for the 2018 Man Booker International prize for translated fiction was also announced, and... Continue reading at The Guardian

[ The Guardian | 2018-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emotional story #adult life #native germany #books podcast


News publishers see subscription dollars in local politics

In-depth political coverage gives news publishers a chance to monetize small but valuable audiences. The post News publishers see subscription dollars in local politics appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #valuable audiences #news publishers


Snapchat Approves Branded Content Ads for Discover Publishers

Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as BuzzFeed, Hearst,... Continue reading at Advertising Age

[ Advertising Age | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nbc universal #discover publishers


Seventeen in 2017: How a 73-Year-Old Publication Keeps Up With Gen Z, Politics and News Feeds

Subscribing to Seventeen magazine is a rite of passage for many young readers. Luckily, between today's ubiquitous variety of devices and platforms, the Hearst title has kept up with its evolving and savvy audience. Lately, that's meant not waiting for readers to come through their front door,... Continue reading at AdWeek

[ AdWeek | 2017-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #front door #hearst title #news feeds #young readers #seventeen magazine