Le Monde believes there is a place for serious news on Snapchat Discover. The news publisher created a team of seven employees dedicated to just Snapchat content in the hope it can pull in more millennial readers. Le Monde has been testing the appetite for serious news on Snapchat since March this year by posting from a regular account, gaining up to 10,000 views for Stories from protests or live events. The post Politics and international economics: Le Monde uses Snapchat Discover for serious news appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-21 00:00:00 UTC ]
Booktour.com, a Web site used by authors and publishers to publicize book signings, readings and other live events since 2007, is closing on September 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-08-26 00:00:00 UTC ]
More news stories like this