Snapchat is not the easiest platform for publishers or brands, and it requires considerable resources to do it right, which is why not everyone has found a home there yet. Thrillist, for example, is hiring its first Snapchat team dedicated solely to the messaging and media app. It’s building a six-person crew to post regularly to its personal Snapchat account. Thrillist wants to monetize Snapchat in the same way it now makes money on Facebook, through content partnerships with brands. The post Thrillist is building a six-person Snapchat team from scratch appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-05-27 00:00:00 UTC ]
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Folio: chats with Maris Kreizman, Kickstarter's publishing outreach lead, about why Kickstarter can breathe life into would-be magazines. The post Crowdfunding: Kickstarter Builds on an Old Source of Capital appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-08 00:00:00 UTC ]
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It’s not just news publishers and entertainment gossip sites, MLB teams are also in on the Facebook live streaming craze. The appeal for teams like the San Francisco Giants and Detroit Tigers is that Facebook live requires little manpower -- one or two people are enough for a typical broadcast.... Continue reading at Digiday
[ Digiday | 2016-03-08 00:00:00 UTC ]
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Longtime East Hampton, N.Y. resident Carolyn Brody has purchased the 45-year-old East Hampton store. Roxanne Coady and her bookstore team from R.J. Julia will manage the store. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-08 00:00:00 UTC ]
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As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy to strike their own deals. The messaging and media app wants to stop looking at Discover, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions, as... Continue reading at Digiday
[ Digiday | 2016-02-29 00:00:00 UTC ]
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Headline has made two promotions within its press office, with Caitlin Raynor made deputy communications director. Continue reading at The Bookseller
[ The Bookseller | 2016-02-25 00:00:00 UTC ]
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"A rising tide raises all boats" is the new distribution strategy for many publishers. While many sites have inked cross-promotion deals to get their content on other publishers' Facebook page, millennial news site Ozy is targeting partners' inboxes. With its co-branded emails, Ozy is... Continue reading at Digiday
[ Digiday | 2016-02-17 00:00:00 UTC ]
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Here's how left wing Tanner Pearson assessed the Kings' trip so far: "It changes daily around here," Pearson said. Pearson was coming off his first healthy scratch this season, against the Boston Bruins on Tuesday. The assessment applied to developments Wednesday, the day after the Kings beat... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-11 00:00:00 UTC ]
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Snapchat is getting closer to forking over the data that advertisers want, and the stats will be coming in the form of mobile app-install ads. Today, a short video ad promoting SGN's mobile game Cookie Jam is running within iHeartRadio's Discover channel—the app's hub of daily content from... Continue reading at AdWeek
[ AdWeek | 2016-02-04 00:00:00 UTC ]
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Brands are going long on Snapchat—at least with video. After beginning to test the first "swipe to view" video ad with Activision's Call of Duty in November, a series of brands are now experimenting with ads that promote clips longer than 10 seconds. On Wednesday, three entertainment... Continue reading at AdWeek
[ AdWeek | 2016-01-29 00:00:00 UTC ]
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The American Library Association is presenting National Readathon Day through its Libraries Transform campaign, with support from Penguin Random House's Library Awards for Innovation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-14 00:00:00 UTC ]
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In an alternate universe, Snapchat would have become a part of Facebook when the social network reportedly tried to buy the mobile app for $3 billion in 2013. Instead Snapchat has set its sights on recreating Facebook's success, and its employees have been discussing with people outside the... Continue reading at Advertising Age
[ Advertising Age | 2016-01-13 00:00:00 UTC ]
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A quirk in the data cannot detract from a buoyant print return, with 2015 recording the first rise in sales for the print market for seven years. Continue reading at The Bookseller
[ The Bookseller | 2016-01-08 00:00:00 UTC ]
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Hold off on making reservations for the City Section Division I championship basketball game between Fairfax and Westchester come March. Yes, those are the two favorites to reach the final, but Narbonne showed Saturday night in a 62-54 loss to Westchester that someone is going to have to play... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-12-27 00:00:00 UTC ]
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USC wide receiver JuJu Smith-Schuster was voted to the second team of All-America teams selected by the Associated Press and the Football Writers Assn. of America. Baylor's Corey Coleman and Texas Christian's Josh Doctson were first-team selections. Smith-Schuster, a sophomore, has 85 receptions,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-12-15 00:00:00 UTC ]
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When Snapchat's CEO Evan Spiegel took the main stage at this year's Cannes Lions International Festival of Creativity, the crème de la crème of advertising conferences, his company's prominent place in the marketing world seemed solidified. But that was only one of the big moments in 2015 that... Continue reading at AdWeek
[ AdWeek | 2015-12-15 00:00:00 UTC ]
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The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of... Continue reading at Digiday
[ Digiday | 2015-12-10 00:00:00 UTC ]
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The first legislative communication on copyright reform, as part of the European Commisison's Digital Single Market strategy, is due later today. Continue reading at The Bookseller
[ The Bookseller | 2015-12-10 00:00:00 UTC ]
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Sonny Mehta, editor-in-chief of Knopf and chairman of Knopf Doubleday, has steered the vaunted literary publisher through myriad changes since taking over nearly three decades ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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Snapchat’s enabling its publishing partners to promote their channels on Facebook and Twitter with links directly to their content, the company said today. The media partners, which include Hearst, IGN, Vox, BuzzFeed, CNN and Vi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
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