Snapchat is not the easiest platform for publishers or brands, and it requires considerable resources to do it right, which is why not everyone has found a home there yet. Thrillist, for example, is hiring its first Snapchat team dedicated solely to the messaging and media app. It’s building a six-person crew to post regularly to its personal Snapchat account. Thrillist wants to monetize Snapchat in the same way it now makes money on Facebook, through content partnerships with brands. The post Thrillist is building a six-person Snapchat team from scratch appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-05-27 00:00:00 UTC ]
News tagged with:
#scratch appeared
#easiest platform
#media app
#makes money
#content partnerships
Twitter’s mobile ad exchange has found that publishers make a lot more money if they just get more personal. Instead of holding an open auction for every bit of ad space, app publishers should forge special relationships with some buyers to ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers make
#ad space
#app publishers
A surprise bestseller can give a nice boost to any publisher, and the Perseus Books Group is currently enjoying one of those unexpected hits—and working to keep the sales momentum going. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#surprise bestseller
#nice boost
#sales momentum
Like many Facebook users, Mark Zuckerberg turned to the social network to announce that he and his wife were expecting a baby. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook users
#mark zuckerberg
Harper Lee’s unexpected companion novel to To Kill a Mockingbird has bookshops readying for huge salesRead the first chapterListen to an extract read by Reese WitherspoonFirst chapter review: A beguiling journey into the pastSix months ago, it was a book the literary world would have laughed off... Continue reading at The Guardian
[ The Guardian | 2015-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harper lee
#beguiling journey
#literary world
#harry potter
#deathly hallows
Novelist Kerry Hudson is setting out ‘a provocation’ calling for wholesale change to encourage and reflect broader spectrum of voicesThe award-winning novelist Kerry Hudson is set to make a bold call for change in UK publishing, which she believes is failing “to reflect the extraordinary... Continue reading at The Guardian
[ The Guardian | 2015-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#unpaid internships
#prize-winning debut
#thursday evening
#living wage
#diverse voices
It wasn't terribly long ago when credible food photographers and chefs really only wanted to be found in magazines like Bon Appétit and Food & Wine. But thanks to the explosion of mobile photography over the past few years, more and more culinary pros are showing off their best pics every... Continue reading at AdWeek
[ AdWeek | 2015-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv shows
#brand partnerships
When children's author Michael Daley decided to self-publish his YA race car thriller as a six-installment serial, he turned to area bookstores for help. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#local bookstores
Ask most mothers of teenage daughters if they could imagine spending five days a week cooped up in an office for eight hours a day working on a project together for an entire summer, and the answers you would get might not be printable. Not so for bestselling author Jodi Picoult, who began a... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#teenage daughters
#day working
Charles Belfoure's writing career began when he wrote his thesis while studying for an M.A. in architecture at Columbia University. While he'd done a lot of drawing in his bid to become a professional architect, it was the first time, he says, that he actually wrote anything of any significant... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#columbia university
Hachette Book Group in the US and Hesperus Press have begun arbitration proceedings to resolve the dispute involving royalties for Hesperus' English-language edition of Jonas Jonasson's The 100-Year-Old Man who Climbed Out of the Window and Disappeared. The two parties are understood to be... Continue reading at The Bookseller
[ The Bookseller | 2015-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hesperus press
#jonas jonasson
Representatives from seven publishers were greeted on Thursday by a room packed with librarians eager to hear the big books of 2015. The session was the first of two AAP Librarian Book Buzz panels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#room packed
#librarians eager
#big books
In The Art of War, Sun Tzu tells us, “In the midst of chaos, there is also opportunity.” Approaching the publishing market in China, it can be hard to distinguish the opportunities from the chaos. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing market
Snapchat has been a lot more ad friendly of late. It still lacks some features brands love—giving users an easy way to follow their accounts and like their content, for instance—but it finally implemented the ability to share. Sharing is limited to the Discover section, where 12 digital... Continue reading at AdWeek
[ AdWeek | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media partners
In its latest digital initiative, HarperCollins has announced that it is the exclusive global content partner for the launch of Shazam's new "visual recognition functionality." The new feature transforms static print and digital images into "dynamic pieces of content." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this |
German self-published author Annie Stone advises writers to focus on fan engagement and being a nice, approachable person, than straight forward marketing. The post Author Annie Stone on Marketing: Just Be a Nice Person appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-22 00:00:00 UTC ]
More news stories like this |
In an unprecedented show of solidarity, broadcasters and cable networks are taking steps to present a unified front in the advertising marketplace.Effective today (Monday, May 18), the 25-year-old Cabletelevision Advertising Bureau will for the first time add representatives from the broadcast... Continue reading at Advertising Age
[ Advertising Age | 2015-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#taking steps
#advertising marketplace
#premium video
Lee Child achieves a personal best this week as his latest thriller tops the Official UK Top 50 for a third consecutive week. The paperback edition of Personal (Bantam) sold 22,680 copies in the seven days ending 9th May and marks the first time a Jack Reacher thriller has spent more than a... Continue reading at The Bookseller
[ The Bookseller | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consecutive week
#paperback edition
#david nicholls
While the Daily Mail relies largely on licensed video to drive views, Elite Daily is investing heavily in original video. The Daily Mail-owned millennial publisher doubled its video team from 8 to 16 last month, though it already has substantial scale, attracting 9.9 million monthly views on... Continue reading at Digiday
[ Digiday | 2015-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#investing heavily
#original video
#video team
#social distribution
Publisher of Marie Claire and NME expecting premium price for HQ near Tate Modern and planning to remain a tenant following saleThe publisher of Marie Claire and NME has put its London headquarters, the Blue Fin building near Tate Modern, up for sale with a price tag of more than £400m.Time Inc... Continue reading at The Guardian
[ The Guardian | 2015-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marie claire
#tate modern
#london headquarters
#price tag
Penguin Random House UK Children’s today (6th May) announced it is creating one editorial team in what it described as "the next chapter in the evolution of the PRH UK Children’s division". Continue reading at The Bookseller
[ The Bookseller | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#editorial team
#today 6th