Snapchat is not the easiest platform for publishers or brands, and it requires considerable resources to do it right, which is why not everyone has found a home there yet. Thrillist, for example, is hiring its first Snapchat team dedicated solely to the messaging and media app. It’s building a six-person crew to post regularly to its personal Snapchat account. Thrillist wants to monetize Snapchat in the same way it now makes money on Facebook, through content partnerships with brands. The post Thrillist is building a six-person Snapchat team from scratch appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-05-27 00:00:00 UTC ]
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YouTube isn't the only site record labels are taking issue with when it comes to copyright infringement. Financial Times reports that music publishers want Facebook to license music that gets posted on its site and take down any user-submitted videos... Continue reading at Engadget
[ Engadget | 2016-12-29 00:00:00 UTC ]
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Snapchat could appeal to more diverse audiences with its latest media partners that are helping reach African-Americans and Hispanics.On Monday, Essence , a magazine celebrating black women, posted its third pop-up Discover channel. Essence was Time Inc.'s first publication on Discover, which is... Continue reading at Advertising Age
[ Advertising Age | 2016-12-19 00:00:00 UTC ]
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In recognition of her determination, creativity, and energy in making Sourcebooks one of the country’s leading independent publishers, Dominique Raccah is PW’s Person of the Year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-16 00:00:00 UTC ]
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The next-generation television company may be in your pocket. Snapchat, once pegged by the public as a social-messaging app and recently self-declared camera-based platform, is actually starting to look more and more like TV for young viewers who prefer smartphones over flat screens, industry... Continue reading at AdWeek
[ AdWeek | 2016-12-12 00:00:00 UTC ]
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To get you ready for the weekend, we've rounded up some of our best stories this week: Twitter is falling out of favor with publishers as a reliable driver of traffic. It doesn’t have the audience scale, visual storytelling tools and ad products that Snapchat, Instagram and Facebook do. On... Continue reading at Digiday
[ Digiday | 2016-12-10 00:00:00 UTC ]
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The London Book Fair's Quantum Conference and Nielsen's BookInsights merge, while the Authors Guild and Media Coalition get together on freedom of speech. The post Teaming Up: London Book Fair and Nielsen, Authors Guild and Media Coalition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-08 00:00:00 UTC ]
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Instagram has recruited seven colleges to use Instagram Stories as part of a new initiative to show the behind-the-scenes atmosphere on game days through the rest of the college football season. For the program, Instagram is also providing training and insights on Instagram Stories. The approach... Continue reading at Digiday
[ Digiday | 2016-11-29 00:00:00 UTC ]
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Fran Owen, publicity director at Atlantic, is joining Vintage as publicity director for Chatto & Windus, Hogarth and Square Peg in a job-share role with publicity director Mari Yamazaki. Continue reading at The Bookseller
[ The Bookseller | 2016-11-29 00:00:00 UTC ]
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Changes are being made to Hodder, Sceptre and John Murray Press' publicity departments, following the decision of two publicity directors, Karen Geary and Kerry Hood, to reduce their working hours, while Sceptre publishing director Nikki Barrow has taken the decision to leave altogether to set... Continue reading at The Bookseller
[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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Blackwell’s has hired Dean Drew to the newly-created role of sales and marketing director following a restructure of the bookseller’s senior management team. Continue reading at The Bookseller
[ The Bookseller | 2016-11-23 00:00:00 UTC ]
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The latest from around the publishing world. The post Industry Notes: Omeda, Lytics Team Up | Emerald Acquires RFID Journal appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-17 00:00:00 UTC ]
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Amid 'rhetoric of animosity and intolerance and the growing support for right-wing politicians,' a new conference examines the publishing community's accelerating drive for diversity. The post London Book Fair’s ‘Building Inclusivity’ Conference Explores Diversity appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-17 00:00:00 UTC ]
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Children’s fiction giants David Walliams and Jeff Kinney are teaming up for the first time for a joint live event at the O2 in London. Continue reading at The Bookseller
[ The Bookseller | 2016-11-15 00:00:00 UTC ]
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Chicken House m.d. Barry Cunningham, the man who acquired the manuscript for J K Rowling's Harry Potter and the Philosopher’s Stone in the late 1990s, is selling his unique edition of The Tales of Beedle the Bard at Sotheby’s. Continue reading at The Bookseller
[ The Bookseller | 2016-11-08 00:00:00 UTC ]
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Snapchat is on a hiring spree as it prepares for an IPO, raiding everyone from Google and Facebook to old media for talent. Snapchat is also trying hard to woo advertisers. It’s hiring ad sales talent, launched an API and integrated third-party measurement firms. Meanwhile, publishers are... Continue reading at Digiday
[ Digiday | 2016-11-05 00:00:00 UTC ]
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Author Juno Dawson and illustrator Alex T Smith have teamed up to create a YA novel, which will be published by Barrington Stoke in October next year. Continue reading at The Bookseller
[ The Bookseller | 2016-11-01 00:00:00 UTC ]
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Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll later whip into an ersatz "fried rice" dish made with cauliflower. As I watch, I'm offered a hot chocolate chip cookie... Continue reading at AdWeek
[ AdWeek | 2016-10-31 00:00:00 UTC ]
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Publishers need social video to stay relevant on younger-skewing platforms like Snapchat and Instagram. But churning out multiple (good) 15-second videos a day is no simple task. Learn how top digital publishers are taming the social media mess using creative collaboration tools. Sponsored... Continue reading at Digiday
[ Digiday | 2016-10-25 00:00:00 UTC ]
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Atlantic is to publish The One Who Wrote Destiny, the next novel from Nikesh Shukla, in 2018. Continue reading at The Bookseller
[ The Bookseller | 2016-10-22 00:00:00 UTC ]
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Pinterest plans to launch its Explore section with a fitting publisher, Scripps Networks Interactive -- the owner of Food Network, HGTV and Travel Channel, according to people familiar with the media partnership.Pinterest also could bring Tastemade into the fold, one of the people said.Explore... Continue reading at Advertising Age
[ Advertising Age | 2016-10-21 00:00:00 UTC ]
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