Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week.Among the new releases, Starbucks' barista Raelene raves about the Cascara Latte; Kelley Blue Book appeals to protective parents in a funny spot featuring a couple letting their teenager begin to drive; AdoreMe.com promotes its $24.95 lingerie set offer; and Outback Steakhouse serves up the Loaded Bloomin' Onion appetizer, which is topped with cheese fries.Finally, Billabong features a nostalgic montage of surfers riding waves and showing off their skills. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-12 00:00:00 UTC ]
Header bidding as become a hot topic in publishing as a means of driving better programmatic ad yields, and even Facebook wants in on the action. But in our latest Confession, an ad tech veteran tells us how the race to adopt header bidding is a classic example of why ad tech tax isn't being... Continue reading at Digiday
[ Digiday | 2016-09-08 00:00:00 UTC ]
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Facebook is determined to defeat ad blockers. Daniel O'Leary The most aggressive force in ad-blocking technology is pitted against the world's mightiest social network. The stakes have never been higher for both parties. And there seems no end in sight, as Adblock Plus continues to attack... Continue reading at AdWeek
[ AdWeek | 2016-09-06 00:00:00 UTC ]
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Children's reviews editor John Sellers recommends 'Turn on the Night' by Geraldo Valério, a picture book about a sleeping girl who transforms into a giant wolflike dog and embarks on a midnight mission with a pair of animal accomplices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-02 00:00:00 UTC ]
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Native advertising is only the latest new skill set taken on by editors in the digital age. The post Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-02 00:00:00 UTC ]
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West Hollywood firm Engage:BDR Inc. uses its technology to place ads in front of half a billion people each month. But none of those ads appear on websites it owns. Though that's common for ad technology companies, Engage Chief Executive Ted Dhanik no longer sees that as a viable strategy. On... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-08-30 00:00:00 UTC ]
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Twitter is on a pre-roll.The service is opening its pre-roll video ad program to popular Twitter users, giving them a way to make money for their efforts.The ads play before the videos that people share on the platform, and they come with a skip button, much like the one on YouTube. Twitter has... Continue reading at Advertising Age
[ Advertising Age | 2016-08-30 00:00:00 UTC ]
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Rupi Kaur's book of poetry, 'Milk and Honey,' has sold nearly a half million print copies. How did that happen? Her publisher, Andrews McMeel, is just following "where the audience goes." Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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A digital advertising battle royale is taking shape, as Facebook appears to be moving forward with plans to compete against Google for programmatic ad dollars that have historically been dominated by the search giant.Facebook has a simple strategy: bring advertiser demand from the Facebook... Continue reading at Advertising Age
[ Advertising Age | 2016-08-25 00:00:00 UTC ]
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Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield... Continue reading at Digiday
[ Digiday | 2016-08-23 00:00:00 UTC ]
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Jason Kint, head of publisher group Digital Content Next, believes the ad blocking crisis is a terrible opportunity to waste. This is a chance for publishers, leaning on their direct relationship with their audience, to take back power from the array of tech intermediaries and platforms that... Continue reading at Digiday
[ Digiday | 2016-08-23 00:00:00 UTC ]
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Wattpad is allowing writers to generate income from stories posted on their site through external adverts. Continue reading at The Bookseller
[ The Bookseller | 2016-08-18 00:00:00 UTC ]
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The online reading and writing community is launching Wattpad Futures, a program that will run paid advertising in a selection of the stories posted on its website. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-17 00:00:00 UTC ]
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Transworld is inviting bookshops to host their own "Jilly Cooper Night" on Thursday 8th September to celebrate the publication of her latest racy novel Mount! (Bantam Press). Continue reading at The Bookseller
[ The Bookseller | 2016-08-12 00:00:00 UTC ]
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Adblock Plus said on Thursday that its community had already found a workaround to the anti-ad-blocking tech that Facebook announced just Tuesday, though Facebook countered that the fix erases more than just ads.This was just an early counter-strike in what is likely to be a drawn-out contest... Continue reading at Advertising Age
[ Advertising Age | 2016-08-11 00:00:00 UTC ]
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News Corp., the Wall Street Journal and New York Post publisher controlled by billionaire Rupert Murdoch, reported fiscal fourth-quarter profit that missed analysts' estimates as a decline in ad sales outweighed an increase in digital revenue in its real estate business.Earnings, excluding some... Continue reading at Advertising Age
[ Advertising Age | 2016-08-09 00:00:00 UTC ]
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Let publishers take the polite or guilt-trip approach to ad blockers. Facebook is coming down hard, saying it's going to force ad blockers to see ad messages, like it or not. It could be a rallying cry for publishers but will also likely escalate the arms race with tech companies, observers... Continue reading at Digiday
[ Digiday | 2016-08-09 00:00:00 UTC ]
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As a "digital-first company," Time Inc. is now trying to keep pace with tech giants like Google, Facebook, and Comcast, in addition to fellow magazine publishers like Hearst and Cond Nast.That's one of the big reasons why Time Inc. is embracing a category-focused, more streamlined approach to... Continue reading at Advertising Age
[ Advertising Age | 2016-08-03 00:00:00 UTC ]
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The U.S. Hispanic population of 56.6 millionaccounting for 17.6% of U.S. inhabitants and 11.3% of all purchasing poweris a particularly key demographic in this presidential election year, with about 27.3 million eligible Hispanic voters who are adult U.S. citizens. Spanish-language media giant... Continue reading at Advertising Age
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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Facebook has started running tests of mid-roll video ads inside live video broadcasts from top publishing partners, the company confirmed Monday.These are Facebook's first ads that get served directly inside videos on the social network. "We're running a small test where a group of publishers... Continue reading at Advertising Age
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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Quercus has added a new title to its Enid Blyton for Grown-Up series due out this November, with the Famous Five’s friendship now set to be challenged by divisions over the thorny subject of Brexit. Continue reading at The Bookseller
[ The Bookseller | 2016-08-02 00:00:00 UTC ]
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