Derek Jeter’s The Players’ Tribune and Budweiser are launching a content studio, which will focus on short-form videos and photos for Facebook, Instagram and other social platforms. The launch is part of a broader strategy at The Players’ Tribune to diversify its video content and grow audience by leveraging social distribution. The partnership with Budweiser is initially set to run for six months with the publisher on the hook for producing 44 pieces of content. The post The Players’ Tribune and Budweiser team up for new content studio appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-05-24 00:00:00 UTC ]
News tagged with:
#content studio
#video content
#derek jeter
#social platforms
#broader strategy
#grow audience
The Whiting Foundation and the Slate Book Review have joined forces on a new campaign that, according to the two partners, aims to "breathe new life into second novels." This year, the initiative, We Second That, recognizes five of the "greatest second novels of the last five years." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#joined forces
Penguin Random House announced the senior management appointments of its now-unified publishing operations group, which will be headed by Sue Malone-Barber as senior v-p, director, publishing operations, PRH. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing operations
That didn't last long. Verizon Wireless has pulled the plug on its newest content marketing venture, a web publication called SugarString, a little over two months after it launched.The website was designed to rival tech-savvy magazines, like Wired, from Conde Nast, and Motherboard, from Vice.... Continue reading at Advertising Age
[ Advertising Age | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#verizon wireless
#conde nast
#late october
#net neutrality
#twitter handle
The dispute over ebook terms between Amazon and Hachette Book Group USA generated headlines around the world when the e-tailer stopped accepting preorders on HBG titles and delayed shipments on some print titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon-hachette dispute
#leading players
#ebook terms
#print titles
As time spent gains ground on page views as the universal metric for engagement, publishers are trying to figure out the best ways to keep readers on their sites. Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content discovery
#page views
The recent news that musicians in Europe are making more from Spotify royalties than via iTunes is a big deal for all content producers. It may be a defining moment in the ongoing competition between subscription services and pay-as-you go digital downloads in the West. The same struggle is... Continue reading at Betanews
[ Betanews | 2014-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content producers
#defining moment
#subscription services
#digital downloads
#emerging markets
#make money
HarperCollins Publishers has signed on as the exclusive book content partner for JetBlue's new inflight wi-fi program, Fly-Fi, which provides content to airline passengers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#provide content
#harpercollins publishers
With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#provide advertisers
#larger trend
Two book companies from different ends of the spectrum are now using magazines to promote themselves. Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content marketing
#book nerds
The two handed out National Book Award nominees as well as their own books in advance of the NBAs ceremony. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#distribute books
#neil gaiman
Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories brand Victorinox. The ads are appearing on Instagram, in Wired and on Wired's website."We use to create content that would live in our magazine,"... Continue reading at Advertising Age
[ Advertising Age | 2014-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#create content
#ad campaign
#strategic initiatives
#conde nast
#social channels
Following the appointment of Sabrina McCarthy as senior v-p, group sales at Perseus Books, part of CEO David Steinberger's restructuring efforts, the publisher announced further reorganization to its sales division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales team
#group sales
#perseus books
#restructuring efforts
#publisher announced
#sales division
At some point, we've all said no to an offer of help before realizing that some help would actually be rather useful. It's a situation that German news publisher Axel Springer has found itself in after spending months lobbying Google to stop indexing... Continue reading at Engadget
[ Engadget | 2014-11-07 00:00:00 UTC ]
More news stories like this |
What's the logical second act for a baseball player who has won a Roberto Clemente Award, two Hank Aaron Awards, five Silver Slugger awards, and five Golden Glove Awards? Content marketing, of course.At least, that's what Derek Jeter seems to think, having launched The Players' Tribune just four... Continue reading at Advertising Age
[ Advertising Age | 2014-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#traditional media
#rapid growth
#digital publishing
Tribune Publishing, which owns 10 daily newspapers including the Los Angeles Times and the Chicago Tribune, has hired Michael Rooney as executive VP-chief revenue officer, the company plans to announce Monday. Mr. Rooney, who was chief revenue officer at The Wall Street Journal until last year,... Continue reading at Advertising Age
[ Advertising Age | 2014-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#chicago sun-times
#large audience
The publisher has partnered with Blumhouse Productions, the company behind genre franchises like 'Paranormal Activity' and 'The Purge,' on a new multi-format publishing program, Blumhouse Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#production company
#paranormal activity
John Wiley is making a selection of content from the nine 2014 Nobel laureates they have published free to access until the end of the year. Continue reading at The Bookseller
[ The Bookseller | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#john wiley
As homepage traffic dwindles, some publishers are now creating content that’s designed specifically to live and be read or viewed on social platforms like Facebook and Twitter. But there are risks. The post The publishers that put their content directly on social platforms appeared first on... Continue reading at Digiday
[ Digiday | 2014-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content directly
#social platforms
#creating content
#designed specifically
The decision to develop a brand new content management system (CMS) wasn't hard for SAY Media chief technology officer Dave Lerman and his team. Unhappy that existing platforms limited design and ad options, the online publisher decided to delve into a four-year project, dropping upward of $50... Continue reading at AdWeek
[ AdWeek | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#promote content
#digital magazine
Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age
[ Advertising Age | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content producers
#banner ad