Derek Jeter’s The Players’ Tribune and Budweiser are launching a content studio, which will focus on short-form videos and photos for Facebook, Instagram and other social platforms. The launch is part of a broader strategy at The Players’ Tribune to diversify its video content and grow audience by leveraging social distribution. The partnership with Budweiser is initially set to run for six months with the publisher on the hook for producing 44 pieces of content. The post The Players’ Tribune and Budweiser team up for new content studio appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-05-24 00:00:00 UTC ]
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Marshall McLuhan's famous dictum tells us that the form of a medium is inherently part of the message itself. Content in printed magazine form, for example, dictates many aspects of the story-from its written style and word count to the subtleties of fixed page design. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
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Many publishers already have their own native apps, while others are in development. Although they can be expensive to launch, apps have helped some publishers establish a foothold within the mobile frontier. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
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It’s nice to see newspaper publishers working their way out of the existential doldrums. If there was one overall takeaway from last week’s mediaXchange, the Newspaper Association of America’s confab in Denver, it wa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-26 00:00:00 UTC ]
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The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian
[ The Guardian | 2014-03-24 00:00:00 UTC ]
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Nothing gets the work done faster, or makes the word travel further, than having the might of the government behind it or the united action of a group of individuals with shared interests. In the Korean publishing industry, such synergy is evident and has been very effective. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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#digital publishing
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Between real-time bidding, buying and selling programmatic advertising, publishers have plenty to learn when forging deals in the digital advertising space. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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The consumer appetite for video is well-acknowledged. But video is emerging as a critical component of b-to-b sales and marketing strategies. Skyrocketing viewership, exceptional storytelling, and effortless sharing form the bulk of the evidence for b-to-b publishers. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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Veteran publishing executive Jack Griffin will be CEO of Tribune Publishing, which is being spun off from Tribune Co. Times Publisher Eddy Hartenstein will chair the board in a non-executive role.Veteran publishing executive Jack Griffin has been named chief executive of the new Tribune... Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-03-07 00:00:00 UTC ]
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Tribune Company has named Jack Griffin CEO of its publishing unit, the company said Thursday. His first day is April 14.The publishing unit, which consists of eight newspapers including the Los Angeles Times and Chicago Tribune, was formed last July when Tribune announced its intention to spin... Continue reading at Advertising Age
[ Advertising Age | 2014-03-07 00:00:00 UTC ]
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Kay to give the play-by-play of Rivera’s ‘Closer’ and more in this month's audio book news. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
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Sephora has released a makeup line based on the upcoming movie 'Divergent,' adapted from the young adult book of the same name by Veronica Roth. Fellow young adult franchise 'The Hunger Games' also had tie-in makeup products, as well as a clothing line. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-05 00:00:00 UTC ]
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Sephora has released a makeup line based on the upcoming movie 'Divergent,' adapted from the young adult book of the same name by Veronica Roth. Fellow young adult franchise 'The Hunger Games' also had tie-in makeup products, as well as a clothing line. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-05 00:00:00 UTC ]
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Self-published platform CompletelyNovel is teaming up with Greene & Heaton literary agency to... Continue reading at The Bookseller
[ The Bookseller | 2014-02-20 00:00:00 UTC ]
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The dividend figure, which is not final, appears in a document related to Tribune's purchase in December of a group of TV stations. In spinning off its publishing business, Tribune Co. will pick up a dividend that could be about $325 million from the new public company, which would consist of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-02-19 00:00:00 UTC ]
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Earlier this month, there was yet another lengthy public debate about Upworthy, the two-year-old publisher that has become one of the most popular sites on Facebook due to its knack for overselling its bite-size content with "curiosity gap" h ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-17 00:00:00 UTC ]
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Author Bella Andre has struck a deal with Kobo that will give the e-bookseller exclusive rights to the French translation of some of her titles for a three month period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
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Marvel Entertainment and digital comics vendor iVerse have launched the Marvel Global Comics App, allowing readers to get Marvel digital comics in twelve foreign languages. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-12 00:00:00 UTC ]
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The Slate Book Review and the Center for Cartoon Studies are proud to announce the nominees for the second annual Cartoonist Studio Prize. The winner in each of our two categories will be announced March 7; each winner will receive $1,000 and, of course, eternal glory. The shortlists were... Continue reading at Slate
[ Slate | 2014-02-07 00:00:00 UTC ]
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All-star cast gathers for ‘Suspicious Incidents’ and more in this month's audio book news. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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We preview the German Book Office, New Delhi's and Frankfurt Book Fair's GLOBALOCAL conference will be held in New Delhi from 13–14 February. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-06 00:00:00 UTC ]
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