The Players’ Tribune and Budweiser team up for new content studio

Derek Jeter’s The Players’ Tribune and Budweiser are launching a content studio, which will focus on short-form videos and photos for Facebook, Instagram and other social platforms. The launch is part of a broader strategy at The Players’ Tribune to diversify its video content and grow audience by leveraging social distribution. The partnership with Budweiser is initially set to run for six months with the publisher on the hook for producing 44 pieces of content. The post The Players’ Tribune and Budweiser team up for new content studio appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-05-24 00:00:00 UTC ]
News tagged with: #content studio #video content #derek jeter #social platforms #broader strategy #grow audience

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Netflix to spend $3bn on TV and film content in 2014

On-demand streaming site ended 2013 with net profits of $112m despite rise in cost of international rights and commissioningNetflix is committed to spending almost $3bn on TV and film content in 2014 and more than $6bn over the next three years, as the cost of securing international rights and... Continue reading at The Guardian

[ The Guardian | 2014-02-05 00:00:00 UTC ]
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Curious Fox expands team

Children’s publisher is expanding its team by appointing Helen Freeman to the newly created... Continue reading at The Bookseller

[ The Bookseller | 2014-02-05 00:00:00 UTC ]
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Facebook, Google and Yahoo now say when the US government requests user content (update: Microsoft too)

Last week, the US government finally relented on letting technology companies publish more detail about national security requests; today, some bigger firms are taking advantage of the looser rules. Facebook, Google, LinkedIn and Yahoo have updated ... Continue reading at Engadget

[ Engadget | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taking advantage

Should Brands Even Be in the Content Business?

The editorial director of the Online Publishers Association weighs in on whether brands should be in the business of creating copy -- or whether that should be left to a partnership with the pros. The post Should Brands Even Be in the Content Business? appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-02-01 00:00:00 UTC ]
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Further Review: Budweiser's 'Puppy Love' Grabs the Pre-Super Bowl Crown

Yesterday we called the pre-Super Bowl for Doritos, but a lot can happen overnight when you put a Clydesdale and a bunch of Labrador puppies in the same ad. Therefore, upon further review, we're reversing the call: Budweiser's "Puppy Love" is champion the pre-Super Bowl champion, really crushing... Continue reading at Advertising Age

[ Advertising Age | 2014-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #happen overnight #make friends #visible measures

Symons and Telfer to lead PRH sales and consumer teams

Penguin Random House UK has announced a new sales leadership structure, and a new team bringing... Continue reading at The Bookseller

[ The Bookseller | 2014-01-28 00:00:00 UTC ]
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F+W Acquires Craft Content Provider, New Track

F+W Media is expanding its verticals with its acquisition of New Track Media, a craft content and commerce company founded in 2006. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-17 00:00:00 UTC ]
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James Frey and Google team up to fuse interactive teen novels with AR games

We knew Google's Niantic Labs was planning to use its Ingress tech to power other augmented reality games, but we didn't expect this. In an announcement today, Niantic announced it has teamed up with publisher HarperCollins to create a location-based ... Continue reading at Engadget

[ Engadget | 2014-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james frey #niantic labs #publisher harpercollins

Japan to tax sales of content downloaded from abroad

Japan is planning to tax sales of foreign online content such as ebooks, apps and downloaded music by late 2015, according to a newspaper report.Japanese who purchase electronic content from foreign firms like Amazon.com through overseas servers don’t have to pay consumption tax, currently at 5... Continue reading at PC World

[ PC World | 2014-01-14 00:00:00 UTC ]
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Knewton Adds Cengage to Content Pool

Knewton, a company that specializes in adaptive learning technology that tracks student use and personalizes instructional content, has reached an agreement with Cengage Learning, an educational and professional publisher, to integrate Knewton software into Cengage’s higher education content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-10 00:00:00 UTC ]
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Scribd Responds to Writer Beware on Pirated Content

A Scribd executive acknowledged the problem of pirated content on Scribd and also outlined the company's efforts to prevent unauthorized uploads. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-09 00:00:00 UTC ]
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The Best Brand Content of 2013

The “brands are publishers now” line has become so ubiquitous in digital media that it risks becoming a cliché. While it is often true that companies are increasingly creating their own content, not all that’s published is created equal. Here’s to the brands that took the time and money to... Continue reading at Digiday

[ Digiday | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #created equal

S&S Teams With HuffPo, AARP on Memoir Contest

Simon & Schuster has teamed with AARP and The Huffington Post on a contest open to memoirists 50 and older. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #huffington post

Independent bookstores and self-published authors are increasingly teaming up

Previously, independent bookstores tended to stay away from marketing self-published authors, but in the age of Amazon, some are embracing local authors no matter how they released their work. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-12-17 00:00:00 UTC ]
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Exprima Talks: Peter Meyers, Content Innovation at Citia

In this debut of the Exprima Interview series, Corey Pressman talks with Peter Meyers of Citia about the future of ebooks and how digital storytelling might evolve. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-16 00:00:00 UTC ]
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Indie Booksellers, Authors Team Up

Many independent booksellers have begun to have a change of heart about self-published books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-13 00:00:00 UTC ]
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Tribune files plan with SEC ahead of publishing unit spinoff

Tribune Co. took a key step in the planned spinoff of its publishing business on Monday, filing a Form 10 registration statement with the Securities and Exchange Commission. Continue reading at Baltimore Sun

[ Baltimore Sun | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key step #publishing business #exchange commission