Yesterday we called the pre-Super Bowl for Doritos, but a lot can happen overnight when you put a Clydesdale and a bunch of Labrador puppies in the same ad. Therefore, upon further review, we're reversing the call: Budweiser's "Puppy Love" is champion the pre-Super Bowl champion, really crushing on all fronts: views, shares, tweets, likes, plus-ones and collective aaawwwws.As Ad Age associate publisher Abbey Klaassen finds out in her behind behind-the-scenes look at "Puppy Love," those puppies really did make friends with the Clydesdales.At this point, "Puppy Love" is clocking in at more than 23 million views and nearly 400,000 social shares -- and the video has barely been out three days. Visible Measures says the video grew from 12 million to more than 20 million views from 7 a.m. and 10 p.m. Thursday. But "Puppy Love" is the only one scaling fast: Hyundai climbed into the top-3 with its "Nice" campaign. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-02-01 00:00:00 UTC ]
By Dr Oliver Tearle (Loughborough University) Many notable short stories focus on the rough passage from childhood to adulthood. Of course, the transition from ‘child’ to ‘adult’ does not happen overnight, and is not the result of a single epiphany of crucial moment, but writers of short fiction... Continue reading at Interesting Literature
[ Interesting Literature | 2023-05-01 17:00:31 UTC ]
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Warner Bros. Interactive Entertainment today delayedHogwarts Legacy yet again, but the most demanding versions of the game are spared. Instead, the postponement pushes the PlayStation 4 and Xbox One versions back to April 4th, 2023, with the Nintendo Switch variant arriving on July... Continue reading at Engadget
[ Engadget | 2022-12-13 18:54:21 UTC ]
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Rebecca Green's book How To Make Friends With A Ghost (Andersen Press) is being developed by the Jim Henson company as a new stop-motion animation series for children ages five to nine years old. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 21:42:12 UTC ]
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Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and... Continue reading at AdWeek
[ AdWeek | 2016-06-21 00:00:00 UTC ]
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Yesterday we called the pre-Super Bowl for Doritos, but a lot can happen overnight when you put a Clydesdale and a bunch of Labrador puppies in the same ad. Therefore, upon further review, we're reversing the call: Budweiser's "Puppy Love" is champion the pre-Super Bowl champion, really crushing... Continue reading at Advertising Age
[ Advertising Age | 2014-02-01 00:00:00 UTC ]
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The book that has moved me most in the past year is Wonder by R.J. Palacio. It’s the fictional story of August Pullman, a 10-year-old with a very different-looking face—the result of a chromosomal abnormality and an illness—and his journey from the nest of homeschooling to the wilds of middle... Continue reading at Slate
[ Slate | 2012-10-10 00:00:00 UTC ]
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