The Interactive Advertising Bureau today said the digital publishing industry has cared too much about revenues and too little about user experience and needs therefore to accept blame for the rising popularity of ad blockers. So it's launching an effort called L.E.A.N. Ads, with the acronym standing for Light, Encrypted, Ad choice supported, Non-invasive. "We messed up," said Scott Cunningham, senior vp of technology and ad operations at the IAB. "Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty." Cunningham's words were part of the IAB's lengthy, mea culpa-style online statement issued about the growing phenomenon that is ad blocking. It represented quite a turn of events: After all, Cunningham just two weeks ago called ad blocking "highway robbery." The exec also addressed the historical evolution of how the digital publishing industry failed—specifically in the mobile era when smartphone users get their batteries drained by never-ending ads—to remember that the consumer experience was integral to continued sales growth. "Through our pursuit of further automation and maximization of margins during the industrial age of media technology, we built advertising technology to optimize publishers' yield of marketing budgets that had eroded after the last recession," he wrote. "The fast, scalable systems of targeting users with ever-heftier advertisements have slowed down the public Internet and drained more than a few batteries. We... Continue reading at 'AdWeek'
[ AdWeek | 2015-10-15 00:00:00 UTC ]
News tagged with:
#content providers
It's the first time the BBB's National Advertising Division has held a publisher responsible for the way native advertising is presented. The post Star Magazine Pulls SlimFast Ads After Better Business Bureau Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2017-01-12 00:00:00 UTC ]
More news stories like this |
Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. The digital giant declined to comment on the report. Simply put, Facebook wants to generate cash from the clips... Continue reading at AdWeek
[ AdWeek | 2017-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simply put
#clear message
#sponsored posts
#ad break
Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format."Instagram is testing them now with select publishers and content creators," said one ad agency executive, speaking on condition... Continue reading at Advertising Age
[ Advertising Age | 2017-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad format
#select publishers
#content creators
On newsstands and in mailboxes, the 160-year-old magazine continues to defy industry trends. The post Citing a Surge in Subscriptions, The Atlantic Prints Second Run of Jan/Feb Issue appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post citing
#atlantic prints
Medium, the online publishing company started by Twitter co-founder Ev Williams, is changing its business model and cutting a third of its staff.The company, which has raised $132 million in venture capital from investors including Greylock Partners and Andreessen Horowitz, relied on the same... Continue reading at Advertising Age
[ Advertising Age | 2017-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#venture capital
#andreessen horowitz
#media companies
#make money
The publisher just released an update on how it has performed in meeting several environmental objectives and announced some new goals for the 2017-2020 period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#environmental goals
It's a challenging time for magazine publishers, right? Of course, because it's a challenging time for anyone in the business of creating content and attracting audiences -- even (or especially) pure-play digital companies.The truth is, there are countless Silicon Valley startups, propped up by... Continue reading at Advertising Age
[ Advertising Age | 2016-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#challenging time
#creating content
#venture capital
#diverse range
#alphabetical order
#bottom lines
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2016-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#measures activity
#real time
#time yesterday
#digital activity
#past week
#lily james
#downton abbey
Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12. Participants range from publishing stalwarts like The New York... Continue reading at AdWeek
[ AdWeek | 2016-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#anna bager
#general manager
#media agencies
#digital equivalent
The second annual Global Kids Connect conference, held on December 8 in New York, brought together members of the book industryto discuss the future of global children’s publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#global children
One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek
[ AdWeek | 2016-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#morgan stanley
#larger reach
Flipboard has launched another native ad unit that lets brands promote multiple pieces of branded content or traditional advertising simultaneously in a carousel. The format, which the mobile magazine is calling "Promoted Roundup," shows a main image that when clicked brings up a full story... Continue reading at AdWeek
[ AdWeek | 2016-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#united airlines
#mobile experience
#sold programmatically
#sold directly
#single piece
As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better. According to research released today by Google and Teads, the video tech company, mobile publishers... Continue reading at AdWeek
[ AdWeek | 2016-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#smartphone screen
#full potential
#delivering ads
The long-awaited Ambition report for Public Libraries has been published, urging local authorities to use libraries to deliver other public services such as health, with the help of a £4m dedicated fund. Continue reading at The Bookseller
[ The Bookseller | 2016-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#public libraries
#public services
The BBC has joined the growing throng of publishers to embrace vertical video on its mobile apps. And it plans to monetize its international app with vertical video ads. The format, made popular due to Snapchat, is becoming a larger part of other publisher video plans including The Sun, Mail... Continue reading at Digiday
[ Digiday | 2016-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile apps
#larger part
#mail online
[Sponsored] A year after the FTC’s ruling, how many publishers are compliant? The post How Publishers Pivoted to Meet FTC’S Native Guidelines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-01 00:00:00 UTC ]
More news stories like this |
Most publishers want to wean themselves off display advertising, and content studios are where the biggest growth opportunities lie. For Conde Nast Britain, native advertising revenue has mushroomed in the last six months, since it set up a dedicated custom content team. It's the data analysts... Continue reading at Digiday
[ Digiday | 2016-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital revenue
#display advertising
#content studios
Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies... Continue reading at Advertising Age
[ Advertising Age | 2016-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#presidential campaign
#programmatic advertising
#false stories
#fake traffic
AppNexus, a major advertising technology provider, has barred Breitbart News from using its ad-serving tools because the conservative online publisher violated its hate speech rules.AppNexus scrutinized Breitbart's website after president-elect Donald Trump tapped Steve Bannon, former executive... Continue reading at Advertising Age
[ Advertising Age | 2016-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hate speech
#executive chairman