The Great Digital Content Pricing Experiment

By Ellen Harvey With the prevalence of free online content, many readers have become reluctant customers, leaving publishers puzzling over how to monetize their greatest asset. Yet the same technologies (the web, tablet and mobile apps) that have dissolved... Continue reading at 'Publishing Executive'

[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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Other Publishing stories related to: 'The Great Digital Content Pricing Experiment'


PA welcomes 'positive' ruling supporting removal of VAT on Times digital editions

The Publishers Association has welcomed a judge's decision ruling that digital versions of the Times and Sunday Times should be subject to a zero-rate of VAT, saying it supports the central message of the Axe the Reading Tax campaign. Continue reading at The Bookseller

[ The Bookseller | 2020-01-07 04:06:09 UTC ]
More news stories like this | News stories tagged with: #digital versions #central message #publishers association


10 Keys to Digital Success in 2020 (Part 1)

For most publishers, digital success in 2020 won’t be about new trends or technology. Instead it will be about focus, prioritization, and finally executing properly on digital media fundamentals. This article covers the first five fundamentals that I believe every publisher must execute on this... Continue reading at Publishing Executive

[ Publishing Executive | 2020-01-03 13:30:50 UTC ]
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Trade pays tribute to Sonny Mehta, 'one of the greats'

Publishers, agents and authors have paid tribute to Sonny Mehta, chairman of the Knopf Doubleday Publishing Group, who died on Tuesday (30th December) at the age of 77 from complications from pneumonia. Continue reading at The Bookseller

[ The Bookseller | 2019-12-30 20:17:15 UTC ]
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The Digital Media Industry Is on Track for a Jolt to the System

The rise of digital that began in the 2000s--which saw a notable shift in advertising dollars toward mobile screens, plus the growing dominance of Big Tech on Madison Avenue, aided by a regulatory push symbolized by the upcoming California Consumer Privacy Act (CCPA)--continued into the 2010s,... Continue reading at AdWeek

[ AdWeek | 2019-12-30 14:28:27 UTC ]
More news stories like this | News stories tagged with: #advertising dollars #mobile screens #big tech #madison avenue #digital media


Was This Decade The Beginning Of The End Of The Great White Male Writer?

In the 2010s, the publishing industry finally wrestled with its problems with diversity. Continue reading at HuffPost

[ HuffPost | 2019-12-22 13:00:22 UTC ]
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How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
More news stories like this | News stories tagged with: #finding success #branded content #display advertising #ad blockers #bonnier


Small-town Alaskan newspaper seeks new owner. Price: $0

Larry Persily hopes to pass the Skagway News on to a committed journalist willing to live in a town of 1,000An Alaska newspaper publisher is ready to hand his operation to a new owner at an unbeatable price: $0.Larry Persily, a longtime journalist who runs the Skagway News in the state’s... Continue reading at The Guardian

[ The Guardian | 2019-12-15 11:00:50 UTC ]
More news stories like this | News stories tagged with: #bright future


Her Francophilia Saved Her From the Death Camps, but Not From Great Danger

In “A Bookshop in Berlin,” Françoise Frenkel describes a life devoted to French literature and her escape from the Nazis across occupied France. Continue reading at The New York Times

[ The New York Times | 2019-12-12 16:02:39 UTC ]
More news stories like this | News stories tagged with: #french literature #bookshop


How Do You Sell Content to an Audience That Controls the Narrative?

Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through a regular cycle of taglines and keywords: ‘metered models,’ ‘memberships,’ ‘registration paywalls,’ dynamic paywalls,’ and so... Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-11 16:35:15 UTC ]
More news stories like this | News stories tagged with: #sell content #effective ways #make money #publishing industry


Digital Publishers Need a Revenue Revolution

Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens... Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-09 13:30:26 UTC ]
More news stories like this | News stories tagged with: #ad revenue #unprecedented challenge #publishers aren #fair share #ad blockers #walled gardens #media landscape #digital publishers


CLMP, Submittable Ink Member Pricing Deal

The Community of Literary Magazines and Presses and Submittable, the cloud-based submission management platform, have agreed on a unique pricing plan that provides a significant discount for the use of Submittable by CLMP members. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-09 05:00:00 UTC ]
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Searching for socialism in the Great Society

1960s programs to ease poverty and discrimination were doomed from the start, Amity Shlaes argues. Continue reading at The Washington Post

[ The Washington Post | 2019-12-05 20:42:48 UTC ]
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Cosmetics Giant Coty Confirms Overhaul of Digital Unit Beamly

Coty, the owner of a host of household names including Covergirl, Gucci and Sassoon Professional, has confirmed it is conducting an overhaul of Beamly, an ad-tech and digital media operation it purchased in 2015, which could involve the effective shuttering of the unit. The developments have... Continue reading at AdWeek

[ AdWeek | 2019-12-03 22:30:01 UTC ]
More news stories like this | News stories tagged with: #digital media


Weekly E-Ranking: Pullman Lights up the digital chart

Philip Pullman’s His Dark Materials, collated into a single e-book, has subtly knifed Lee Child in the back to claim the Weekly E-Book Ranking number one. Continue reading at The Bookseller

[ The Bookseller | 2019-11-29 09:51:32 UTC ]
More news stories like this | News stories tagged with: #philip pullman #dark materials #single e-book #e-book ranking


Sherlock Holmes can never die. New books about the great sleuth are making sure of it.

“The Devil’s Due,” “The Adventure of the Peculiar Protocols” and “The Daily Sherlock Holmes.” Continue reading at The Washington Post

[ The Washington Post | 2019-11-27 17:04:25 UTC ]
More news stories like this | News stories tagged with: #sherlock holmes #peculiar protocols


Digital publishers want to grow non-advertising income as display revenue tanks

Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week

[ Media Week | 2019-11-20 11:19:56 UTC ]
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Yes He Did: Barajas Graphic Bio Reclaims Great-Granddad’s Civil Rights Legacy

Henry Barajas’ Latinx memoir and graphic biography of his social activist great-grandfather, 'La Voz de M.A.Y.O.: Tata Rambo' with art by J. Gonzo, will be published this month by Image Comics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-19 05:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic biography #image comics #memoir


6 Takeaways for Digital Editors from the Folio: Show

From emerging social networks and distribution channels, to evolving KPIs, to constant demands to become more data- and insight-driven, editing in the platform age is a complicated and ever-changing game. Luckily, the experts are here to help. For those of you who couldn't join us at the Folio:... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-13 19:04:28 UTC ]
More news stories like this | News stories tagged with: #facebook groups #wednesday afternoon #fundamental shift #meredith corp #weekly basis #smart speakers #digital media


Analytics Firm Parse.ly Expands to Track How Content Drives Conversions

The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
More news stories like this | News stories tagged with: #ad blockers #advertising side #big thing #full interview #digital media


Digital Media’s Future Lies Beyond Ads and With Direct Consumer Revenue

The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek

[ AdWeek | 2019-11-11 16:49:21 UTC ]
More news stories like this | News stories tagged with: #york magazine #direct result #online publishing #digital media