Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at college students. Target’s In a Snap mobile app also works with print ads in magazines including Conde Nast-owned Domino and Architectural Digest and Time Inc.’s Real Simple. Shoppers with the app downloaded first hover a mobile device above an ad or a page in the catalog. Once the app recognizes a product, users can shop the item by viewing it on Target’s e-commerce site and check out without leaving the app. Instead of incorporating the image recognition feature into Target’s branded app, In a Snap was built as a stand-alone project to quickly launch the back-to-school effort. The big box retailer is also opening a 20,000-square foot store (roughly 15 percent of the size of a typical location) store called Target Express in Minneapolis this week that will promote the app in-store. In a Snap is the latest mobile pilot program that Target has run in the past year as part of its efforts to drive mobile sales from traditional media. In March, the retailer partnered with TBS’ Cougar Town on an initiative that let consumers shop product placements in the show. Another campaign with Purina aimed to drive sales from a newspaper ads. Target is not the only retailer looking to trigger... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-22 00:00:00 UTC ]
News tagged with:
#architectural digest
#real simple
#mobile device
#e-commerce site
#drive sales
Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at Advertising Age
[ Advertising Age | 2014-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad targeting
#publisher sites
#ad exchange
PayPal president David Marcus has left to steer mobile messaging at Facebook. Facebook claims that its standalone messaging app, called Messenger, is now used by more than 200 million people monthly. And the company's blog post today suggested that Marcus would lead that specific part of the... Continue reading at AdWeek
[ AdWeek | 2014-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#firm grip
#run ads
#financial details
A prominent media and advertising campaign will back Simon & Schuster's global... Continue reading at The Bookseller
[ The Bookseller | 2014-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising campaign
E-book publisher RosettaBooks is launching an interactive e-reading app for mobile phones and tablets that allows consumers to buy an inventory of backlist classics from Rosetta's retail partners. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile phones
#retail partners
No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them.... Continue reading at Advertising Age
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#illustrated children
#world cup
#marketing effort
Printed books will be outsold by ebooks by 2018, a new report by Pricewaterhouse Coopers suggests. Continue reading at BBC World
[ BBC World | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#printed books
News Corp co-chairman said competitors were 'irresponsible' to talk about a time when it would stop printing newspapers The co-chairman of News Corp, Lachlan Murdoch, has mounted a strong defence of the future of newspapers in the digital age while condemning his Australian competitors for... Continue reading at The Guardian
[ The Guardian | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital age
Consumer ebook market set to almost triple over next four years while PwC predicts sales of printed editions will fallThe ebook will overtake the paperback and hardback as Britons' preferred format for reading their favourite novels by 2018, according to a report. The UK consumer ebook market... Continue reading at The Guardian
[ The Guardian | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reading habits
#printed editions
#educational books
#country expected
Nielsen tracked mobile video viewing behavior late last year and found consumers watched 25% more of it than the year before. Ooyala is seeing the shift, too. The video management firm reported recently that 26% of videos viewed in December 2013 were seen on mobile devices.No surprise there. But... Continue reading at Advertising Age
[ Advertising Age | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#videos viewed
#mobile devices
#company plans
Combat Gent is launching a Father’s Day digital campaign today to scout out dads who still think acid wash Levi’s jeans are cool by replacing them with more modern trousers. The online menswear retailer is using the upcoming holiday to launch a new line of denim products also launching today.... Continue reading at AdWeek
[ AdWeek | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#memorial day
Mobile ad company Kargo and measurement firm Moat are collaborating to provide mobile video analytics ito give brands and publishers further insight into who is viewing their spots and for how long. "With premium brand experiences, we want to provide full transparency," Alexis Berger, Kargo’s... Continue reading at AdWeek
[ AdWeek | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video ads
#johnson johnson
#industry moves
#select clients
US-based Baker & Taylor (B&T) and Canada-based Whitehots Inc will co-operate to offer... Continue reading at The Bookseller
[ The Bookseller | 2014-06-02 00:00:00 UTC ]
More news stories like this |
Even though this is the first time Pat O’Brien has attended BEA, he’s not intimidated at the prospect of being surrounded by booksellers he’s never met before to talk about the highs and lows of his 35-year career as a sportscaster for radio and television and a celebrity journalist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#35-year career
The mobile version of its ebook distribution platform will have more than 350,000 titles from IngramBooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile app
Authors, librarians and trade bodies have spoken out in support of the campaign to make school... Continue reading at The Bookseller
[ The Bookseller | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trade bodies
Looking for a new career? LinkedIn thinks you don't need to look any further than the success stories of its members for motivation. The company's latest digital campaign, Picture Yourself, focuses on telling the career tales of select people, including One Kings Lane chief merchandising... Continue reading at AdWeek
[ AdWeek | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing sites
#personal stories
#skill set
#buying ads
The Council of Literary Magazines and Presses has teamed up with the American Booksellers Association to revive the Firecracker Awards, which were last given in 2002. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary magazines
Trends Media Group is China’s leading fashion publishing house. Chairman Liu Jiang discusses his diversification plans to secure its future. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2014-05-20 00:00:00 UTC ]
More news stories like this |
Random House Children’s Publishing (RHCP) is launching an anti-bullying campaign for... Continue reading at The Bookseller
[ The Bookseller | 2014-05-19 00:00:00 UTC ]
More news stories like this |
Crowdfunding, and Kickstarter in particular, continue to make inroads in book publishing, providing financing for everything from one-off projects to support for entire lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#make inroads
#book publishing