Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at college students. Target’s In a Snap mobile app also works with print ads in magazines including Conde Nast-owned Domino and Architectural Digest and Time Inc.’s Real Simple. Shoppers with the app downloaded first hover a mobile device above an ad or a page in the catalog. Once the app recognizes a product, users can shop the item by viewing it on Target’s e-commerce site and check out without leaving the app. Instead of incorporating the image recognition feature into Target’s branded app, In a Snap was built as a stand-alone project to quickly launch the back-to-school effort. The big box retailer is also opening a 20,000-square foot store (roughly 15 percent of the size of a typical location) store called Target Express in Minneapolis this week that will promote the app in-store. In a Snap is the latest mobile pilot program that Target has run in the past year as part of its efforts to drive mobile sales from traditional media. In March, the retailer partnered with TBS’ Cougar Town on an initiative that let consumers shop product placements in the show. Another campaign with Purina aimed to drive sales from a newspaper ads. Target is not the only retailer looking to trigger... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-22 00:00:00 UTC ]
News tagged with:
#architectural digest
#real simple
#mobile device
#e-commerce site
#drive sales
In conjunction with its distributor S&S International, Viz Media is expanding distribution of its English language print manga titles into India. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
More news stories like this |
Currently soliciting crowdfunding, scheme hopes to transpose website's 2.6bn words onto paper for touring exhibitionIt would run to over a million pages, featuring more than four million articles by 20 million volunteers: an "record-breaking" new project to turn Wikipedia into 1,000 books has... Continue reading at The Guardian
[ The Guardian | 2014-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#successful eventually
The mobile Web experience has improved significantly over the past few years as publishers have come to the realization that this smartphone and tablet thing isn't going away. But there are still some responsive design holdouts. The post These top publishers are still mobile Web holdouts... Continue reading at Digiday
[ Digiday | 2014-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top publishers
Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading at Digiday
[ Digiday | 2014-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile apps
#post meredith
#publishing partners
This year's New York International Toy Fair was characterized by steady traffic on the show floor, key customers roaming the aisles of the Javits Center, orders being written, and meetings being accomplished. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#show floor
#javits center
BBC's creative director on his closeness to Tony Hall, competition from rivals like Google – and his plan for more appsAlan Yentob is having his picture taken on a staircase overlooking the vast BBC newsroom at New Broadcasting House and telling me about the flooding at his house in Somerset... Continue reading at The Guardian
[ The Guardian | 2014-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#loyal audience
#major project
#social housing
As new high-end glossy Porter launches, the appetite for digital versions of titles does not seem to have mass appealMagazine publishers see Thursday's ABC figures as a step forward. For the first time they managed to convince the bureau to add the circulation figures for their digital editions... Continue reading at The Guardian
[ The Guardian | 2014-02-16 00:00:00 UTC ]
More news stories like this |
A new wave of publishers is bucking the digital trend with stylishly printed magazines that are as much a joy to hold as beholdSee a gallery of some of the best-looking new magazinesThe magazine is dead, long live the magazine. It's not so much a resurrection of the magazine in the digital age... Continue reading at The Guardian
[ The Guardian | 2014-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#weekly podcast
Gannett's Indianapolis Star is happily learning what movie studios have long known: Ghost stories are a huge draw."The exorcisms of Latoya Ammons," a 5,300-word feature by investigative reporter Marisa Kwiatkowski, has become one of the most widely read pieces in the paper's history since it was... Continue reading at Advertising Age
[ Advertising Age | 2014-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social shares
#madison avenue
#demonic possession
The Interactive Advertising Bureau primarily exists to help grow the pie of digital advertising dollars. So, as it kicks off its annual leadership meeting this week, it's focusing on where that growth is expected to occur: mobile.Today, the IAB -- along with a group of publishers including AOL,... Continue reading at Advertising Age
[ Advertising Age | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conde nast
#ad agencies
Despite mixed fortunes in 2013 in a category that might be feeling digital disruption more than any other, publishers of Christian and inspirational fiction remain optimistic as they look to the coming year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mixed fortunes
#coming year
Our series on print on demand sponsored by Ingram Content Group, begins with two companies using short print runs and one-off printings to expand their business into new markets. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-07 00:00:00 UTC ]
More news stories like this |
The Food and Drug Administration is rolling out an ambitious anti-smoking campaign designed to dissuade young people from picking up the habit by appealing to their vanity.DraftFCB is handling creative for the campaign, a two-year, $115 million campaign with the tagline "The Real Cost."... Continue reading at Advertising Age
[ Advertising Age | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long wait
#real cost
#teen vogue
#bus shelters
Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will work with Yahoo to help advertisers and publishers efficiently buy and sell premium mobile inventory,”... Continue reading at AdWeek
[ AdWeek | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad platforms
#mobile advertising
Romance author's fans succeed with social media drive to persuade Atria books into a paper version of free e-novella released late last yearAfter fans of the romance author Colleen Hoover bombarded her publisher with thousands of tweets and Facebook pleas, Atria has finally bowed to the pressure... Continue reading at The Guardian
[ The Guardian | 2014-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#follow suit
Orchard Books is teaming up with marketing agency Mostra to distribute copies of The World of... Continue reading at The Bookseller
[ The Bookseller | 2014-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#orchard books
Coinciding with the Angoulême International Comics Festival tomorrow, French comics guru Guy Delcourt has announced the opening of a new comic book academy in Paris. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#comic books
The home of Captain America, Spider-Man, and many other beloved comic book heroes is setting them loose on the world. Hulk fans: happy.What's the sound of 8,000 beloved comic book characters storming the globe? We're about to find out.Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#captain america
ReadZone Books will this year publish stories from Fiction Express - an e-fiction venture that... Continue reading at The Bookseller
[ The Bookseller | 2014-01-27 00:00:00 UTC ]
More news stories like this |
By understanding our tastes and habits, Facebook could steal billions of dollars in ads from traditional media and get Madison Avenue out of the stone age.Facebook has never been a company lacking in foolish ambition--witness Facebook Home, Beacon, Places, and other monumental undertakings. But... Continue reading at Fast Company
[ Fast Company | 2014-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#traditional media
#madison avenue
#third-party publishers