Fashion magazines reap the benefit of print – but there have to be enough ads

As new high-end glossy Porter launches, the appetite for digital versions of titles does not seem to have mass appealMagazine publishers see Thursday's ABC figures as a step forward. For the first time they managed to convince the bureau to add the circulation figures for their digital editions to the numbers for the paper editions of the same title. Anyone looking for evidence of readers migrating in an orderly fashion from paper to point-and-click will be disappointed. The magazines with the most significant percentage of their sales on tablet or phone were in a relatively narrow band of predominantly male interest titles – such as T3 (42.3%), Stuff (19.33%), GQ (9.58%), Top Gear (8.8%) and the Economist (5.72%) – and some of the other percentages hinted at less than transformational change.Beyond the business class lounge neither readers nor advertisers seem to have a massive appetite for a new form of delivery. Vogue sells 192,763 print copies compared to 8,314 digital ones, Good Housekeeping 410,981 compared to 3,561. TV Times only sold 217 "copies" on digital compared to 254,376 on paper. It's not the only title that can't decide whether to stick or twist. Look at it from the publishers' point of view. Are they moving from one format to another or contemplating a future where the complexity increases but the revenue doesn't?Into this cauldron of uncertainty comes Porter, the new six-issues-a-year glossy from the people at upmarket fashion site Net A Porter,... Continue reading at 'The Guardian'

[ The Guardian | 2014-02-16 00:00:00 UTC ]

Other Publishing stories related to: 'Fashion magazines reap the benefit of print – but there have to be enough ads'


Fashion magazines reap the benefit of print – but there have to be enough ads

As new high-end glossy Porter launches, the appetite for digital versions of titles does not seem to have mass appealMagazine publishers see Thursday's ABC figures as a step forward. For the first time they managed to convince the bureau to add the circulation figures for their digital editions... Continue reading at The Guardian

[ The Guardian | 2014-02-16 00:00:00 UTC ]
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Print Ad Influence Remains Strong Among Regional Magazine Readers

Readership insights and annual award winners from the CRMA's annual conference in Denver. The post Print Ad Influence Remains Strong Among Regional Magazine Readers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-24 00:00:00 UTC ]
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Magazines Create 'Industry-Wide' Guarantee of Print Ads' Results

The magazine industry, which has been increasingly emphasizing its digital reach, is making a new play to backstop advertising in its print editions, forging an "industry-wide" guarantee that ad pages will achieve sales results for marketers. If those results don't materialize, qualifying... Continue reading at Advertising Age

[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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Instagram's New Carousel Ads Are Like Print Magazine Spreads With Links

If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link... Continue reading at Advertising Age

[ Advertising Age | 2015-03-04 00:00:00 UTC ]
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Study: Magazine Tablet Edition Ads Get Same Recall as Those in Print

Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the... Continue reading at Advertising Age

[ Advertising Age | 2014-07-03 00:00:00 UTC ]
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Ad Age's 2014 Magazine A-List: Vice Is Magazine Brand of the Year

For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age

[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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Charted: Which Magazines Made Ad Age's Magazine A-List Most in the Decade?

Every year Ad Age's Magazine A-List honors glossy titles that are doing great in print and intelligently building their brands in digital media or elsewhere, and you can find the new 2013 edition right here.But which brands are the biggest repeat winners?We charted the biggest winners in the... Continue reading at Advertising Age

[ Advertising Age | 2013-10-24 00:00:00 UTC ]
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Ad Age's Magazine A-List: Bon Appetit is Magazine of the Year

When Conde Nast closed Gourmet in 2009, the company staked much of its epicurean business on Bon Appetit, a staid magazine with a big circulation but little traction outside the food category. But soon enough Conde Nast took another risk, assigning the title's reinvigoration to a pair of leaders... Continue reading at Advertising Age

[ Advertising Age | 2013-10-21 00:00:00 UTC ]
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Amazon no longer sells print and Kindle magazines

You can no longer buy either print or Kindle Newsstand magazine and newspaper subscriptions from Amazon, as the company appears to implement yet another cost-cutting measure. The e-commerce giant announced that it was halting Newsstand subscriptions on March 9th (via The Verge) and that the... Continue reading at Engadget

[ Engadget | 2023-03-17 09:28:33 UTC ]
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Amazon to End Print Textbook Rentals, Overhaul Magazine and Newspaper Subscriptions

Amazon is discontinuing its print textbook rental program, and will phase out print and digital magazine and newspaper subscriptions as well, though some magazines and newspapers will remain available through Kindle Unlimited. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-14 05:00:00 UTC ]
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British fashion recognises ‘tastemaker’ behind Dazed & Confused magazine

Jefferson Hack, who co-founded the influential 90s journal, has empowered raft of new designers, says industry“I don’t think there’s been a tougher time in fashion since I’ve been doing this,” says the tastemaker and independent publisher Jefferson Hack, who co-founded Dazed & Confused... Continue reading at The Guardian

[ The Guardian | 2022-07-16 17:05:13 UTC ]
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Time’s up for Time Out as London print edition of magazine to be axed

Final copies of erstwhile listings and entertainment bible to be printed in June after 54-year run in capitalTime Out will stop publishing its London print edition after 54 years, becoming the latest in a long line of media outlets to abandon their physical presence and go online... Continue reading at The Guardian

[ The Guardian | 2022-04-12 19:02:26 UTC ]
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How Magazine Publishers Are Cutting Print Costs to Improve Profits

From frequency changes and staff reorgs to automation and list cleanup, publishers are getting creative when it comes to ensuring long-term viability. The post How Magazine Publishers Are Cutting Print Costs to Improve Profits appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
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How Magazine Publishers Are Cutting Print Costs to Improve Profits

Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing... Continue reading at Folio Magazine

[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
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‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-01-22 05:01:00 UTC ]
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What Media Buyers Think About Print Cuts at O, The Oprah Magazine

After more than 20 years in production, Oprah Winfrey's eponymous magazine O, The Oprah Magazine, will reconsider how often it prints in 2021. The magazine, which launched in 2000 in conjunction with Hearst Magazines, was an expansion of Winfrey's "Live your best life" motto. It is scheduled for... Continue reading at AdWeek

[ AdWeek | 2020-07-28 19:52:06 UTC ]
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'Invest money in podcasts to reap greatest benefits,' publishers told

Publishers have been urged to put their money where their mics are when it comes to podcasting, to reap the most benefits. Continue reading at The Bookseller

[ The Bookseller | 2020-07-08 19:05:22 UTC ]
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California Sunday Magazine Shuts Down Print Edition

After six years and 40 issues, The California Sunday Magazine is saying goodbye to print. The bimonthly title produced by parent company Pop-Up Magazine Productions, which in its relatively short life has garnered national acclaim for its design, photography and long-form feature writing, will... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-08 20:18:29 UTC ]
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Missing your print edition of Ad Age? Switch to home delivery now

As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age

[ Advertising Age | 2020-03-24 16:45:00 UTC ]
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Ad Age print subscription update in light of the COVID-19 pandemic

As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age

[ Advertising Age | 2020-03-19 18:27:27 UTC ]
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