Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at college students. Target’s In a Snap mobile app also works with print ads in magazines including Conde Nast-owned Domino and Architectural Digest and Time Inc.’s Real Simple. Shoppers with the app downloaded first hover a mobile device above an ad or a page in the catalog. Once the app recognizes a product, users can shop the item by viewing it on Target’s e-commerce site and check out without leaving the app. Instead of incorporating the image recognition feature into Target’s branded app, In a Snap was built as a stand-alone project to quickly launch the back-to-school effort. The big box retailer is also opening a 20,000-square foot store (roughly 15 percent of the size of a typical location) store called Target Express in Minneapolis this week that will promote the app in-store. In a Snap is the latest mobile pilot program that Target has run in the past year as part of its efforts to drive mobile sales from traditional media. In March, the retailer partnered with TBS’ Cougar Town on an initiative that let consumers shop product placements in the show. Another campaign with Purina aimed to drive sales from a newspaper ads. Target is not the only retailer looking to trigger... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-22 00:00:00 UTC ]
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Bookshops are being encouraged to redisplay "We Pay Our Taxes" posters following the... Continue reading at The Bookseller
[ The Bookseller | 2014-05-15 00:00:00 UTC ]
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The Canadian province has been a stealthy focus for French publishers, but its booksellers are also looking towards ParisThe Canadian province of Quebec has about 6 million French-speaking inhabitants. In comparison there are only 4.2 million French-speakers in Belgium. French publishers have... Continue reading at The Guardian
[ The Guardian | 2014-05-13 00:00:00 UTC ]
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E-books will not replace printed children’s books, bestselling children’s author... Continue reading at The Bookseller
[ The Bookseller | 2014-05-06 00:00:00 UTC ]
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Scholastic is launching Storia School Edition and Core Clicks, two institutional ebook services that provide access to a database of fiction and nonfiction ebooks designed for pre-K through grade six. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-01 00:00:00 UTC ]
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HarperCollins and Open Road were back in court last week, as the parties have not worked out a final resolution to their copyright dispute over Open Road’s ebook edition of Jean Craighead George’s "Julie of the Wolves." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
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Humble Bundle, the website that bundles digital content and offers it to consumers for whatever they wish to pay, is teaming with Image Comics to offer its first all-graphic novel digital bundle. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
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An analysis of the digital and print sales of seven companies between 2011 and 2013 provides more evidence that the days of rapidly rising ebook sales, and plunging print sales, are likely over for the trade book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
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After a brief stint at #1, Michael Lewis's "Flash Boys" fell four spots to #5 on Apple's iBooks bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-16 00:00:00 UTC ]
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This year several independent bookstores have tried putting their weight behind a single title in an effort to see if they can move the sales needle through strong, but quick, promotional efforts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-16 00:00:00 UTC ]
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Libraries remain popular, but the American Library Association's State of American Libraries report also features a sobering message: school libraries have been devastated by budget cuts nationwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-14 00:00:00 UTC ]
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Late Friday afternoon, the Authors Guild filed its appeal in its copyright infringement lawsuit against Google. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-13 00:00:00 UTC ]
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Stories from those who say they have seen heaven and returned to life will probably always find an audience, all the more as Baby Boomers age and confront their mortality. A new movie could continue to fuel the extraordinary recent interest in books by those who claim to have returned from the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-09 00:00:00 UTC ]
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Liberty Media Corp. has sold most of its stake in Barnes & Noble to what the company called “qualified institutional buyers.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-03 00:00:00 UTC ]
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Seven Stories is publishing a collection of Kurt Vonnegut's commencement speeches, edited and introduced by Vonnegut's longtime friend, Dan Wakefield. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-01 00:00:00 UTC ]
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After a much-talked about "60 Minutes" appearance by Michael Lewis, Norton has gone back to press for 50,000 more copies of the author's new book, "Flash Boys." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-01 00:00:00 UTC ]
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The struggles of print media are far from over, but the first quarter of 2014 has been a particularly upbeat period for the magazine business, and not just because 35 titles launched, compared with... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-03-29 00:00:00 UTC ]
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The struggles of print media are far from over, but the first quarter of 2014 has been a particularly upbeat period for the magazine business, and not just because 35 titles launched, compared with... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-03-29 00:00:00 UTC ]
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Remember that antitrust suit concerning publishers, ebooks and price rigging? The good news, at least if you bought one of the affected titles between April 2010 and May 2012, is that Amazon is sending some money your way. If the book you purchased... Continue reading at Engadget
[ Engadget | 2014-03-25 00:00:00 UTC ]
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The Friends of Kensal Rise Library look set to be running a community library on the ground floor... Continue reading at The Bookseller
[ The Bookseller | 2014-03-24 00:00:00 UTC ]
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A campaign titled Let Books Be Books has received the support of authors, a newspaper, and bookseller Waterstones, and the related petition has garnered more than 4,000 signatures. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-21 00:00:00 UTC ]
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