In May 2021, Penguin Random House launched a new marketing effort under the hashtag #AllWaysBlack. Over 26.3K followers and nearly a year later, the channel will expand in a number of ways. Continue reading >> [ Source: Publishers Weekly | 2022-02-01 05:00:00 UTC ]
The publisher has created a new marketing effort that encourages indies to take a fresh look at Viktor Frankl’s 'Man’s Search for Meaning.' Continue reading >> [ Source: Publishers Weekly | 2018-08-24 00:00:00 UTC ]
No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them.... Continue reading >> [ Source: Advertising Age | 2014-06-04 00:00:00 UTC ]
IDG has launched the Enterprise CIO Forum (ECF) in US-English, German, Japanese and Chinese editions, with HP as sponsor. Continue reading >> [ Source: Folio Magazine | 2011-03-11 00:00:00 UTC ]