#marketing effort

Publishing news tagged with #marketing effort

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PRH Celebrates Black Excellence (and Books) with #AllWaysBlack

In May 2021, Penguin Random House launched a new marketing effort under the hashtag #AllWaysBlack. Over 26.3K followers and nearly a year later, the channel will expand in a number of ways. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2022-02-01 05:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing effort #penguin random house

Beacon Press Targets a Classic Title to Indie Booksellers

The publisher has created a new marketing effort that encourages indies to take a fresh look at Viktor Frankl’s 'Man’s Search for Meaning.' Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #classic title #indie booksellers #marketing effort

J&J's World Cup Campaign Barely Mentions Soccer or World Cup

No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them.... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #illustrated children #world cup #marketing effort

IDG launches Its "Most Comprehensive" Marketing Effort with CIO Forum

IDG has launched the Enterprise CIO Forum (ECF) in US-English, German, Japanese and Chinese editions, with HP as sponsor. Continue reading at 'Folio Magazine'