IDG launches Its "Most Comprehensive" Marketing Effort with CIO Forum

IDG has launched the Enterprise CIO Forum (ECF) in US-English, German, Japanese and Chinese editions, with HP as sponsor. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-03-11 00:00:00 UTC ]
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IDG launches Its "Most Comprehensive" Marketing Effort with CIO Forum

IDG has launched the Enterprise CIO Forum (ECF) in US-English, German, Japanese and Chinese editions, with HP as sponsor. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing effort


Pietsch Touts New Marketing Efforts in Letter to Authors

In his last annual letter to authors as Hachettte Book Group CEO, Michael Pietsch hit on a number of topics, including the publisher’s steps to improve its marketing efforts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-26 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #book group #marketing efforts #annual letter


Seven Seas Staff Launches Effort to Form Union

Staff at independent manga publisher Seven Seas Entertainment have announced plans to seek to form a union in affiliation with the Communications Workers of America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #manga #communications workers #announced plans #seas entertainment


Image Comics Staff Launches Effort to Unionize

In an unprecedented effort at labor organizing in the comics industry, a group of 10 staffers at Image Comics, a major independent comics publisher, have announced plans to launch a union. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-02 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #announced plans #image comics #comics industry


Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
More news stories like this | All news stories tagged with: #reluctant readers #reading agency


IPG launches international publishing forum

The Independent Publishers Guild is launching a virtual international publishing forum, which will take place on 9th–10th March 2021. Continue reading at The Bookseller

[ The Bookseller | 2021-01-07 12:41:14 UTC ]
More news stories like this | All news stories tagged with: #international publishing #publishers guild


AT&T acquires Canada's You.i TV to bolster efforts to get HBO Max into more markets

AT&T’s WarnerMedia has brought on a startup to help it get HBO Max into more places. The entertainment arm of the Dallas company has acquired Canada-based You.i TV, a provider of cross-platform development tools for television and media companies, according to a statement.  Terms were not... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-12-23 22:03:09 UTC ]
More news stories like this | All news stories tagged with: #time warner #$35 million #media companies #entertainment arm #hbo max


Congress launches digital markets competition inquiry as US e-book lending row continues

Congress has launched an inquiry into digital markets competitions as the row over e-book lending to libraries in the United States continues.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-24 13:43:25 UTC ]
More news stories like this | All news stories tagged with: #e-book #libraries #e-book lending


Growing kids’ market appeals to UK firms in Beijing as fair launches dedicated strand

Publishers and agents say they are expecting a positive Beijing International Book Fair, reflecting the growing Chinese market. Continue reading at The Bookseller

[ The Bookseller | 2019-08-20 19:02:53 UTC ]
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Czech Newspaper Launches Crowdfunded Effort in Book Publishing

The Miami-based Czech news correspondent Jana Ciglerová is the author of the first book to be released in October by the newly established Edice N in Prague. The post Czech Newspaper Launches Crowdfunded Effort in Book Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-31 05:30:45 UTC ]
More news stories like this | All news stories tagged with: #book publishing


Conde Nast launches new ad program for performance marketers

The new ad units, which are both video and interactive, require a minimum spend of $20,000. The post Conde Nast launches new ad program for performance marketers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-23 04:01:28 UTC ]
More news stories like this | All news stories tagged with: #ad units


An NFL-backed data firm is launching a sports-gambling marketing company

Sportradar AG, a data provider backed by the NFL and Michael Jordan, is launching a new sports-gambling marketing company, seeking to capitalize on the rapidly growing billion-dollar industry.Called Ad:s, the company will help sports books reach new customers through TV, radio, internet and... Continue reading at Advertising Age

[ Advertising Age | 2019-01-17 00:00:00 UTC ]
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Missingham launches Lounge Marketing

Lounge Books founder Sam Missingham, formerly digital project manager at HarperCollins, is launching a book marketing service for authors called Lounge Marketing. Continue reading at The Bookseller

[ The Bookseller | 2018-01-30 00:00:00 UTC ]
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Open Road Launches ‘Open Road Ignition,’ a Marketing Services Group

This article is sponsored by Open Road Integrated Media (OR/M) and was originally featured in our Frankfurt Book Fair print edition. The post Open Road Launches ‘Open Road Ignition,’ a Marketing Services Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-31 00:00:00 UTC ]
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Children's book marketing competition launches

Children’s book publicists are being called on to submit a low-budget marketing campaign they are proud of to a competition. Continue reading at The Bookseller

[ The Bookseller | 2017-07-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book publicists


California politics updates: Brown launches climate data effort with Bloomberg as cap-and-trade vote looms

Los Angeles-area Rep. Brad Sherman has introduced articles of impeachment against President Trump, making good on a promise to move the process forward.Sherman's move has put him at odds with House Democratic leaders, who have tried to quiet talk of impeachment, hoping instead to focus on the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-07-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #making good #president trump


BookExpo’s International Market Forum Sessions: Rights and Regions

Rather than focusing on a single country or region, BookExpo's Market Forum sessions this year address several territories and issues on May 31. The post BookExpo’s International Market Forum Sessions: Rights and Regions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-05-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #regions appeared #post bookexpo


Active Interest Media Launches In-House Content Marketing Unit

The debut of Catapult Creative Labs marks the enthusiast publisher's latest expansion into uncharted territory. The post Active Interest Media Launches In-House Content Marketing Unit appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #uncharted territory #enthusiast publisher


The Bookseller launches children's marketing competition

The Bookseller is launching a children’s marketing competition for delegates of this year’s children’s conference, which will take place at the Barbican in London on the 29th September. Continue reading at The Bookseller

[ The Bookseller | 2015-08-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #29th september


Google Launches Key Ad Tech Tools for Publishers and Marketers

Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at AdWeek

[ AdWeek | 2015-06-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #automated fashion #inventory programmatically #automated system #digital properties