J&J's World Cup Campaign Barely Mentions Soccer or World Cup

No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them. Instead, it's breaking an online video today called "Once Upon a Care" that asks Mom and Dad if they are doing enough to inspire their children to care about others.JWT, New York and production company Rooster tapped children's book author Patricia Lakin to conduct interviews with kids at New York City schools. She asks them: "Why do you think it's important for you to care?" J&J took their answers -- about growing up to become firefighters and nurses who help those in need -- and turned them into illustrated children's books. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
News tagged with: #illustrated children #world cup #marketing effort

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Hodder to publish Woodward success guide after Rugby World Cup

Hodder & Stoughton will publish an "entertaining and informative" guide to success from ex-England coach Sir Clive Woodward after the Rugby World Cup. Continue reading at The Bookseller

[ The Bookseller | 2019-09-16 22:55:28 UTC ]
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Women's World Cup showed how safety guardrails cost brands valuable audiences

For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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Megan Rapinoe Nets Book Deal After World Cup Win

The U.S. Women’s National Team co-captain reportedly signed with Penguin Press for a book about her life AND with Razorbill for a book for young people. Continue reading at The Huffington Post

[ The Huffington Post | 2019-07-25 17:42:59 UTC ]
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As the U.S. advances on a title defense, Women's World Cup ratings soar

The 2019 FIFA Women’s World Cup has been putting up big numbers for Fox Sports, and if the United States squad can get past England in Tuesday’s semifinal match, advertisers are all but assured that a massive audience will tune in for the July 7 final. According to Nielsen live-same-day data,... Continue reading at Advertising Age

[ Advertising Age | 2019-07-01 17:19:54 UTC ]
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Reports Indicate the World Cup Boosted Book Sales for Traditional Russian Titles

For all the excitement, tourism, and politically tinged analysis that FIFA's 21st World Cup brought to Moscow, the books market seems to have come out cheering, too, with international visitors said to be asking for Russian reads. The post Reports Indicate the World Cup Boosted Book Sales for... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-08 00:00:00 UTC ]
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HC rushes-out celebration of England's 'Young Lions' as World Cup boosts sales

HarperCollins is the first publisher to rush out a book celebrating England’s “Young Lions”, announced hours after the team crashed out of the Fifa World Cup following a heart-breaking defeat to Croatia in extra time. Continue reading at The Bookseller

[ The Bookseller | 2018-07-13 00:00:00 UTC ]
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Can books net World Cup euphoria?

Philip Jones calls on the industry to make books part of the national conversation.  Continue reading at The Bookseller

[ The Bookseller | 2018-07-06 00:00:00 UTC ]
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Here's a look at Thursday's World Cup games

Here's a look at the matchups for Thursday in the World Cup: GROUP H JAPAN VS. POLAND Where: Volgograd Time: 7 a.m. PDT. TV: FS1, Universo. The buzz: Japan needs a point against winless Poland to move on, although it can also advance with a Colombia loss in other the group game. Japan wins the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-06-28 00:00:00 UTC ]
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A look at Monday's World Cup schedule

A look at the matchups for World Cup games Monday: GROUP A SAUDI ARABIA VS. EGYPT Where: Volvograd Time: 7 a.m. PDT TV: FS1, Universo The buzz: Both teams will be going home after this game, making their final match more a matter of pride than points. Saudi Arabia is still looking for its... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-06-25 00:00:00 UTC ]
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The UK’s Book Aid International Opens ‘New Worlds Through Books’ Campaign

In a coordinated effort for the rest of the month, book charities Book Aid International and World Book Day are raising funds for the annual goal of a million donated books. The post The UK’s Book Aid International Opens ‘New Worlds Through Books’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-14 00:00:00 UTC ]
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World Book Day sales soar year on year as campaign report assesses engagement

Sales of World Book Day (WBD) titles soared by more than 50% in comparison to last year, with 469,274 copies in total shifted in the week of the event, sales figures have shown. Continue reading at The Bookseller

[ The Bookseller | 2017-07-17 00:00:00 UTC ]
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PRH Children's teams with Copa90 on 2018 World Cup guide

Penguin Random House Children’s is publishing a fans’ guide to the 2018 World Cup with football fan network Copa90. Continue reading at The Bookseller

[ The Bookseller | 2017-07-16 00:00:00 UTC ]
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World Book Day campaigns from Blackwell's and others

More initiatives to mark World Book Day (WBD) have been announced ahead of the 20th anniversary event on 2nd March. Continue reading at The Bookseller

[ The Bookseller | 2017-03-01 00:00:00 UTC ]
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Bobby Charlton's World Cup Story to Yellow Jersey

Yellow Jersey Press is to publish Sir Bobby Charlton's account of "England's greatest sporting achievement" - the 1966 Football World Cup. Continue reading at The Bookseller

[ The Bookseller | 2016-03-23 00:00:00 UTC ]
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The literary World Cup: readers' best all-time teams

Could goalie Camus cope with an attack formed by Burroughs, Ballard and Bolaño? Guardian readers imagined football squads made from their favourite writers. As the World Cup comes to an end, we take a look at our best fictional elevens. But what team would you put your money on? Back when the... Continue reading at The Guardian

[ The Guardian | 2014-07-11 00:00:00 UTC ]
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Recommended Reading: Colombia's high-tech World Cup training and testing Facebook

Recommended Reading highlights the best long-form writing on technology and more in print and on the web. Some weeks, you'll also find short reviews of books that we think are worth your time. We hope you enjoy the read. Colombia's High-Tech... Continue reading at Engadget

[ Engadget | 2014-07-06 00:00:00 UTC ]
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Introducing Your Publishing World Cup “Dream Team”

Who would you have on a book business World Cup dream team? Who would you place up front? On the bench? As manager We humbly submit our own selections. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-23 00:00:00 UTC ]
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Play the literary World Cup: nominate your all-time top team

Which authors would form your literary XI? Penguin have created a literary World Cup and we're joining the fun. Nominate the writers you would pick, and explain which positions you would place them in. We will unveil the Guardian readers' definitive team soonEverything is about football these... Continue reading at The Guardian

[ The Guardian | 2014-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #writes book


Inside Google's World Cup Newsroom

Google is turning its search trends into Twitter-friendly viral content, just in time for the World Cup.Inside a San Francisco office building, Google is trying its latest experiment: original sports journalism. When the 2014 World Cup began, Google unveiled a World Cup Trends Newsroom to turn... Continue reading at Fast Company

[ Fast Company | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #search results #multiple languages #data scientists #world cup