No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them. Instead, it's breaking an online video today called "Once Upon a Care" that asks Mom and Dad if they are doing enough to inspire their children to care about others.JWT, New York and production company Rooster tapped children's book author Patricia Lakin to conduct interviews with kids at New York City schools. She asks them: "Why do you think it's important for you to care?" J&J took their answers -- about growing up to become firefighters and nurses who help those in need -- and turned them into illustrated children's books. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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Cambridge University Press has scored a “unique and fresh” collection of new writing on Bob Dylan, to coincide with the star's 80th birthday in May 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-09-29 19:51:48 UTC ]
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Hodder & Stoughton will publish an "entertaining and informative" guide to success from ex-England coach Sir Clive Woodward after the Rugby World Cup. Continue reading at The Bookseller
[ The Bookseller | 2019-09-16 22:55:28 UTC ]
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For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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The U.S. Women’s National Team co-captain reportedly signed with Penguin Press for a book about her life AND with Razorbill for a book for young people. Continue reading at The Huffington Post
[ The Huffington Post | 2019-07-25 17:42:59 UTC ]
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The 2019 FIFA Women’s World Cup has been putting up big numbers for Fox Sports, and if the United States squad can get past England in Tuesday’s semifinal match, advertisers are all but assured that a massive audience will tune in for the July 7 final. According to Nielsen live-same-day data,... Continue reading at Advertising Age
[ Advertising Age | 2019-07-01 17:19:54 UTC ]
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For all the excitement, tourism, and politically tinged analysis that FIFA's 21st World Cup brought to Moscow, the books market seems to have come out cheering, too, with international visitors said to be asking for Russian reads. The post Reports Indicate the World Cup Boosted Book Sales for... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-08 00:00:00 UTC ]
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HarperCollins is the first publisher to rush out a book celebrating England’s “Young Lions”, announced hours after the team crashed out of the Fifa World Cup following a heart-breaking defeat to Croatia in extra time. Continue reading at The Bookseller
[ The Bookseller | 2018-07-13 00:00:00 UTC ]
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Philip Jones calls on the industry to make books part of the national conversation. Continue reading at The Bookseller
[ The Bookseller | 2018-07-06 00:00:00 UTC ]
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Here's a look at the matchups for Thursday in the World Cup: GROUP H JAPAN VS. POLAND Where: Volgograd Time: 7 a.m. PDT. TV: FS1, Universo. The buzz: Japan needs a point against winless Poland to move on, although it can also advance with a Colombia loss in other the group game. Japan wins the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-28 00:00:00 UTC ]
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A look at the matchups for World Cup games Monday: GROUP A SAUDI ARABIA VS. EGYPT Where: Volvograd Time: 7 a.m. PDT TV: FS1, Universo The buzz: Both teams will be going home after this game, making their final match more a matter of pride than points. Saudi Arabia is still looking for its... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-25 00:00:00 UTC ]
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In a coordinated effort for the rest of the month, book charities Book Aid International and World Book Day are raising funds for the annual goal of a million donated books. The post The UK’s Book Aid International Opens ‘New Worlds Through Books’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-14 00:00:00 UTC ]
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Sales of World Book Day (WBD) titles soared by more than 50% in comparison to last year, with 469,274 copies in total shifted in the week of the event, sales figures have shown. Continue reading at The Bookseller
[ The Bookseller | 2017-07-17 00:00:00 UTC ]
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Penguin Random House Children’s is publishing a fans’ guide to the 2018 World Cup with football fan network Copa90. Continue reading at The Bookseller
[ The Bookseller | 2017-07-16 00:00:00 UTC ]
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More initiatives to mark World Book Day (WBD) have been announced ahead of the 20th anniversary event on 2nd March. Continue reading at The Bookseller
[ The Bookseller | 2017-03-01 00:00:00 UTC ]
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Yellow Jersey Press is to publish Sir Bobby Charlton's account of "England's greatest sporting achievement" - the 1966 Football World Cup. Continue reading at The Bookseller
[ The Bookseller | 2016-03-23 00:00:00 UTC ]
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Could goalie Camus cope with an attack formed by Burroughs, Ballard and Bolaño? Guardian readers imagined football squads made from their favourite writers. As the World Cup comes to an end, we take a look at our best fictional elevens. But what team would you put your money on? Back when the... Continue reading at The Guardian
[ The Guardian | 2014-07-11 00:00:00 UTC ]
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Recommended Reading highlights the best long-form writing on technology and more in print and on the web. Some weeks, you'll also find short reviews of books that we think are worth your time. We hope you enjoy the read. Colombia's High-Tech... Continue reading at Engadget
[ Engadget | 2014-07-06 00:00:00 UTC ]
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Who would you have on a book business World Cup dream team? Who would you place up front? On the bench? As manager We humbly submit our own selections. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-23 00:00:00 UTC ]
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Which authors would form your literary XI? Penguin have created a literary World Cup and we're joining the fun. Nominate the writers you would pick, and explain which positions you would place them in. We will unveil the Guardian readers' definitive team soonEverything is about football these... Continue reading at The Guardian
[ The Guardian | 2014-06-19 00:00:00 UTC ]
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