No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them. Instead, it's breaking an online video today called "Once Upon a Care" that asks Mom and Dad if they are doing enough to inspire their children to care about others.JWT, New York and production company Rooster tapped children's book author Patricia Lakin to conduct interviews with kids at New York City schools. She asks them: "Why do you think it's important for you to care?" J&J took their answers -- about growing up to become firefighters and nurses who help those in need -- and turned them into illustrated children's books. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
The 'New York Times Book Review' and the New York Public Library have announced the 10 winners of the Best Illustrated Children’s Books Award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-10 05:00:00 UTC ]
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Fox is joining the wrap party. Today, Fox became the third major publisher to announce it's closed upfront talks. The company follows Paramount, which closed talks this morning, and NBCUniversal, which wrapped negotiations last week. According to Fox sources, Fox Sports, driven by NFL, MLB,... Continue reading at AdWeek
[ AdWeek | 2023-07-27 15:00:00 UTC ]
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Maria Isabel Sánchez Vegara’s book, illustrated by Matt Hunt, is the first of the Little People, Big Dreams series to top the standingsA children’s biography of King Charles III has topped the UK book chart before the coronation on 6 May.Maria Isabel Sánchez Vegara’s King Charles is part of the... Continue reading at The Guardian
[ The Guardian | 2023-05-05 09:57:25 UTC ]
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In May 2021, Penguin Random House launched a new marketing effort under the hashtag #AllWaysBlack. Over 26.3K followers and nearly a year later, the channel will expand in a number of ways. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-01 05:00:00 UTC ]
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Some pleasant news! In honor of “Peace Train”s 50th anniversary, Yusuf/Cat Stevens has announced that the illustrated children’s book Peace Train, using the lyrics of the famous song, will be published May 11th via HarperCollins. It will be followed by a picture book adaptation of Stevens’ song... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-13 17:36:37 UTC ]
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Rocky, who was rescued from the Rockefeller Center Christmas tree this year, now stars in the illustrated children's book "Rockefeller the Christmas Owl." Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-12-17 19:17:23 UTC ]
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From the fog of a so-far-extremely-cursed 2020, do you even remember 2019 anymore? The albino panda? 30 to 50 feral hogs? The US women’s national soccer team at the World Cup? What else even happened? Roxane Gay is here to remind us with this recap, which also lists her favorite books of the... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-06 16:40:23 UTC ]
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Hot off her starring role in the Women's World Cup, Megan Rapinoe has inked a two-book deal with Penguin to write adult and middle grade books on social justice. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-25 04:00:00 UTC ]
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Digital media company Copa90 created clubhouses in Paris and Lyon to give its brand a boost IRL just like physical retail helps D2C startups grow. As the reigning Ballon d’Or winner, Ada Hegerberg is the best female soccer player on the planet. But the Norwegian star, who plays professionally in... Continue reading at Fast Company
[ Fast Company | 2019-07-20 07:00:27 UTC ]
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Surely the book missing from every child’s bedtime routine is an alphabetical retrospective of Metallica. No? Well, we’re getting one, anyway. The heavy-metal band is filling that presumed void by releasing an illustrated children’s book titled “The ABCs of Metallica” this fall — introducing... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-07-11 17:25:00 UTC ]
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The Society of Authors has launched a £5,000 book prize for ‘quirky’ illustrated books for children aged 0-7. Continue reading at The Bookseller
[ The Bookseller | 2019-07-01 18:13:35 UTC ]
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Dino, an imprint of Bonnier Books UK, has expanded its Football Heroes series with four new titles - Kirby, Marta, Morgan and Smith – ahead of the Fifa Women’s World Cup Continue reading at The Bookseller
[ The Bookseller | 2019-05-22 09:04:19 UTC ]
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The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names... Continue reading at Advertising Age
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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"What can a citizen do?" It's a question that depends a lot on who's asking it. A senator might use it to rally their base. A civics teacher might ask a class for a test. Or, it might be something asked in exasperation by anyone exhausted by the past two years of politics: what really... Continue reading at AdWeek
[ AdWeek | 2018-11-21 00:00:00 UTC ]
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Despite the heatwave and the World Cup in Russia, the UK print market sold 42 million books for £344.2m between the first week of June and the third week of August, via Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2018-09-04 00:00:00 UTC ]
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The publisher has created a new marketing effort that encourages indies to take a fresh look at Viktor Frankl’s 'Man’s Search for Meaning.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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A new prize is being launched to champion young, illustrated children’s fiction, which often goes unnoticed or underappreciated by other awards, according to judge Axel Scheffler. Continue reading at The Bookseller
[ The Bookseller | 2018-07-24 00:00:00 UTC ]
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The Brazilian national team has a lot in common with Samara, the sprawling city of 1.2 million where the Brazilians will play in the second round of the World Cup on Monday. Both the team and the city were once great, but now find themselves trying to rekindle past glories. Brazil won two World... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-30 00:00:00 UTC ]
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Here's a look at the matchups for Thursday in the World Cup: GROUP H JAPAN VS. POLAND Where: Volgograd Time: 7 a.m. PDT. TV: FS1, Universo. The buzz: Japan needs a point against winless Poland to move on, although it can also advance with a Colombia loss in other the group game. Japan wins the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-28 00:00:00 UTC ]
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Bonnier Publishing imprint Studio Press has acquired three illustrated children’s fiction titles from TV presenter and Paralympian, Ade Adepitan. Continue reading at The Bookseller
[ The Bookseller | 2017-11-18 00:00:00 UTC ]
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