No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them. Instead, it's breaking an online video today called "Once Upon a Care" that asks Mom and Dad if they are doing enough to inspire their children to care about others.JWT, New York and production company Rooster tapped children's book author Patricia Lakin to conduct interviews with kids at New York City schools. She asks them: "Why do you think it's important for you to care?" J&J took their answers -- about growing up to become firefighters and nurses who help those in need -- and turned them into illustrated children's books. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
Illustrated children's book press Templar Publishing has unveiled a new brand identity ahead of its 40th anniversary next year. Continue reading at The Bookseller
[ The Bookseller | 2017-10-18 00:00:00 UTC ]
More news stories like this
The prize used to champion unknowns and outsiders. But a 2014 rule change has cemented the neo-colonial cultural dominance of the US and the UKThe upstairs room of an indie bookstore. A book launch for a local author. Crisps and wine are being handed out, a buzz is in the air, congratulations... Continue reading at The Guardian
[ The Guardian | 2017-10-16 00:00:00 UTC ]
More news stories like this
Former member of The Maccabees, Orlando Weeks, has created an illustrated children’s book about a gritterman for Penguin Press. Continue reading at The Bookseller
[ The Bookseller | 2017-08-09 00:00:00 UTC ]
More news stories like this
Jake Williams, creator of a "beautifully" designed and illustrated children's book Resilient Reptiles, has received a New Designers Award, presented by the V&A. Continue reading at The Bookseller
[ The Bookseller | 2017-07-07 00:00:00 UTC ]
More news stories like this
The 'New York Times Book Review' has revealed the 10 titles on its 64th annual list of Best Illustrated Children's Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-03 00:00:00 UTC ]
More news stories like this
The 'New York Times' has announced its Best Illustrated List for books published in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-28 00:00:00 UTC ]
More news stories like this
Scottish publisher Strident has acquired an illustrated children’s book by actor and anthropologist Hugh Holman. The Almost Animals is about Angle, a crocogator who lives with the other mixed-up animals in a world called Nowhere. Continue reading at The Bookseller
[ The Bookseller | 2015-06-25 00:00:00 UTC ]
More news stories like this
Simon & Schuster has rushed through a second reprint of The Ugly Game: The Qatari Plot to Buy the World Cup by Heidi Blake and Jonathan Calvert after the Fifa arrests last week, which dominated news headlines around the world. The publisher ordered a 1,500 reprint of the book, only released... Continue reading at The Bookseller
[ The Bookseller | 2015-06-03 00:00:00 UTC ]
More news stories like this
Google is turning its search trends into Twitter-friendly viral content, just in time for the World Cup.Inside a San Francisco office building, Google is trying its latest experiment: original sports journalism. When the 2014 World Cup began, Google unveiled a World Cup Trends Newsroom to turn... Continue reading at Fast Company
[ Fast Company | 2014-06-17 00:00:00 UTC ]
More news stories like this
No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them.... Continue reading at Advertising Age
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
More news stories like this
IDG has launched the Enterprise CIO Forum (ECF) in US-English, German, Japanese and Chinese editions, with HP as sponsor. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-11 00:00:00 UTC ]
More news stories like this