If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how those same ads stack up on smartphones and tablets. Undertone partnered with four brand-agency teams to test the differences between mobile and desktop ads: Dish (Havas Media), Ford (Team Detroit), Maybelline (DigitasLBi) and Philadelphia Cream Cheese (Starcom). Each team ran one campaign across smartphones, tablets and desktops, using three of Undertone's ad formats. An online panel of 3,600 U.S. adults ages 18 to 64 were then asked about the ads they saw. The first format was a standard display ad, which includes mobile banners and the rectangular promos that typically run on the side of publishers' sites. The second type was the Interactive Advertising Bureau's Rising Stars format—like a slideshow ad people can click on or a YouTube masthead placement. The third type of ad was the full-page takeover that pops up when users refresh or load new Web pages. Of course, those big takeover ads are going to cost marketers more, and they work best when combined with premium desktop ads that are also more expensive than basic banner ads. Undertone didn't disclose exact pricing for any of its ads. When people were asked if they remembered seeing full-page ads, 38 percent recalled seeing... Continue reading at 'AdWeek'
[ AdWeek | 2015-07-16 00:00:00 UTC ]
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Magazine publisher Condé Nast is launching a fashion and design college in central London next year, offering foundation and masters programmes named after its magazine brands, such as Vogue and House & Garden. Continue reading at Media Week
[ Media Week | 2011-09-14 00:00:00 UTC ]
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Data from media measurement firm Kantar Media is showing overall growth in ad spending for the first half compared to the same period 2010. Total ad expenditures rose 3.2 percent totaling $71.5 billion. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
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Written By: Lisa Campbell, Benedicte Page and Charlotte Williams Publication Date: Fri, 09/09/2011 - 09:00 Publishers have reacted broadly positively to Waterstone's requests for a higher flat rate discount on books in return for a scrapping of major promotion charges, calling the system... Continue reading at The Bookseller
[ The Bookseller | 2011-09-09 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 09/09/2011 - 08:45 Discount retailer The Works has said it hopes to expand its stores in the UK by nearly 150, as well as growing its e-commerce business with the sale of ebooks. The retailer has opened 43 new stores this yearbringing its total... Continue reading at The Bookseller
[ The Bookseller | 2011-09-09 00:00:00 UTC ]
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Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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Apples App Store has added another product to its portfolioMartha Steward Living Omnimedia, Inc. announced the launch of a digital subscription plan for the iPad editions of both Martha Stewart Living and Everyday Food magazines. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-02 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 01/09/2011 - 15:08 Amazon.com is offering a new feature enabling readers to ask authors questions directly via their Kindle devices. @author is currently on limited beta release, with a handful of participating authors including thriller writer... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the countrys biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in... Continue reading at AdWeek
[ AdWeek | 2011-08-31 00:00:00 UTC ]
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International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers. Continue reading at Media Week
[ Media Week | 2011-08-26 00:00:00 UTC ]
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Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 18/08/2011 - 11:42 Union Books editorial director Rosalind Porter has bought a book about poet A E Housman by Peter Parker, author of The Last Veteran. Porter bought UK and Commonwealth rights (excluding Canada) from David Miller at Rogers,... Continue reading at The Bookseller
[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting... Continue reading at AdWeek
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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Bonniers Parenting website announced its partnership with the TODAY shows website; offering Parenting.com and Today.com users a wider breadth of content, and advertisers a greater reach for their campaigns. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-11 00:00:00 UTC ]
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Move Over Rubik's Cube ... There's a New, Addicting Puzzle in Town App: Esquire's Hardest Puzzle Ever Produced by: Esquire magazine (Hearst) Price: First level and sponsor level are free; next four levels cost $4.99 (total) to... Continue reading at Publishing Executive
[ Publishing Executive | 2011-08-10 00:00:00 UTC ]
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Measurement company Nielsen has long offered the industry standard for TV ratings, but can it do the same for the Web? Later this month, Nielsen will release a new service that measures online ad campaigns in a way thats similar to how branded ad campaigns are measured on television. Online... Continue reading at AdWeek
[ AdWeek | 2011-08-10 00:00:00 UTC ]
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January to June 2011 saw mixed results for major publishers ad page results. Bonniers 29 titles experienced the highest growth out of six major publishers included in a set of data from MagazineRadar; Conde Nast, Hearst, Hearst-owned Hachette, Time Inc. and Meredith Corporation ad pages were... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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In the first half of 2011, the magazine industry was abuzz with news of the latest digital editions, Apples subscription mandates for publishers selling their wares through the App Store and those stepping away from Apples model to go the HTML route for app offerings. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 09/08/2011 - 09:30 Bookshops appeared to have been largely unaffected by the rioting that swept across London and other cities last night, causing tens of thousands of pounds worth of damage. As London shopowners began the clean-up this morning,... Continue reading at The Bookseller
[ The Bookseller | 2011-08-09 00:00:00 UTC ]
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In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Media research firm Affinity LLC has issued its latest American Magazine Study, which ranks 170 digital magazine brands on attributes ranging from "Most Trusted" to "Most "Useful" and "Most Entertaining." Rankings are based on the percent of a magazine's digital audience that cites the brand as... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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