Tablets More Effective Than E-Readers in Ad Engagement

In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]

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Male writers continue to dominate literary criticism, Vida study finds

Women buy two-thirds of books sold but magazine reviews are centred on male authors and critics – though picture is beginning to changeThe continuing bias towards men in the British and American literary establishment has been confirmed by a study released on Tuesday.Vida, a US organisation... Continue reading at The Guardian

[ The Guardian | 2015-04-07 00:00:00 UTC ]
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Infographic: More Magazines Using Digital Watermarks

According to a study released by Digimarc Corporation, magazines are increasing their use of digital watermarks to drive mobile engagement.The second annual Digital Watermarks in Magazines: Traction Report showed a continued growth in the number of magazine using Digimarc Discover to connect... Continue reading at Folio Magazine

[ Folio Magazine | 2014-06-24 00:00:00 UTC ]
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Browser, Not Apps, Still Biggest News Channel on Tablets

While consuming news has become one of the more popular activities for tablet users, access to it is still largely conducted through a browser, not specialized apps, says a new study released by the Pew Research Center and The Economist Group Continue reading at Folio Magazine