If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how those same ads stack up on smartphones and tablets. Undertone partnered with four brand-agency teams to test the differences between mobile and desktop ads: Dish (Havas Media), Ford (Team Detroit), Maybelline (DigitasLBi) and Philadelphia Cream Cheese (Starcom). Each team ran one campaign across smartphones, tablets and desktops, using three of Undertone's ad formats. An online panel of 3,600 U.S. adults ages 18 to 64 were then asked about the ads they saw. The first format was a standard display ad, which includes mobile banners and the rectangular promos that typically run on the side of publishers' sites. The second type was the Interactive Advertising Bureau's Rising Stars format—like a slideshow ad people can click on or a YouTube masthead placement. The third type of ad was the full-page takeover that pops up when users refresh or load new Web pages. Of course, those big takeover ads are going to cost marketers more, and they work best when combined with premium desktop ads that are also more expensive than basic banner ads. Undertone didn't disclose exact pricing for any of its ads. When people were asked if they remembered seeing full-page ads, 38 percent recalled seeing... Continue reading at 'AdWeek'
[ AdWeek | 2015-07-16 00:00:00 UTC ]
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New York, NY − June 18, 2012 − The Online Publishers Association (OPA) has released “A Portrait of Today’s Tablet User – Wave II,” a study unveiling a range of trends on the attitudes and be ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
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Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
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Penguin Children's UK has acquired intellectual property rights in a new 7+ tween brand, and... Continue reading at The Bookseller
[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
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Oxford University Press has launched a roaming service for students and academics who read... Continue reading at The Bookseller
[ The Bookseller | 2012-06-07 00:00:00 UTC ]
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The Bodley Head has acquired UK rights at auction to a book about Bo Xilai, the former governor... Continue reading at The Bookseller
[ The Bookseller | 2012-05-24 00:00:00 UTC ]
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The Huffington Post is expanding the way it works with brands in an effort to cash in on the popular brand-as-publisher trend, Ad Age has learned. The company, part of AOL, has been talking to ad agencies and marketers about helping them build websites for brands and subsequently aiding in... Continue reading at Crains New York
[ Crains New York | 2012-05-23 00:00:00 UTC ]
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Eason is soon to launch an own-branded e-reader, the Irish Independent reports. A spokesman for... Continue reading at The Bookseller
[ The Bookseller | 2012-05-23 00:00:00 UTC ]
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If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to... Continue reading at AdWeek
[ AdWeek | 2012-05-17 00:00:00 UTC ]
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Nearly a third of British adults (31%) say they are likely to buy an ebook in the next six... Continue reading at The Bookseller
[ The Bookseller | 2012-05-15 00:00:00 UTC ]
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There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
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The Department of Justice is accusing the companies of colluding to raise ebook prices by using the 'agency' model of ebook pricing. Continue reading at PC World
[ PC World | 2012-04-11 00:00:00 UTC ]
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The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek
[ AdWeek | 2012-04-11 00:00:00 UTC ]
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With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at Media Week
[ Media Week | 2012-03-29 00:00:00 UTC ]
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An 18-month study into the future of retail in the age of digital technologies has been launched... Continue reading at The Bookseller
[ The Bookseller | 2012-03-27 00:00:00 UTC ]
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Penguin is to sell physical books direct to consumers through pop-up shops as part of a plan to... Continue reading at The Bookseller
[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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An advisory body to the French prime minister has predicted that ebooks are about to shake up... Continue reading at The Bookseller
[ The Bookseller | 2012-03-22 00:00:00 UTC ]
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By Amy Feinstein With the publishing industry changing on what seems like a daily basis, how is it that some publications are actually finding ways to increase their print advertising revenue in the past two years?... Continue reading at Publishing Executive
[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
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The recession, combined with the boom in readers turning away from print and to the Web, was a one-two-punch that forced most major American newspapers to cut back their book review coverage—or drop their review sections altogether Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-24 00:00:00 UTC ]
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#cut back