#e-reader platform

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Tablets More Effective Than E-Readers in Ad Engagement

In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-reader platform #study released


John Malone Explains Barnes & Noble Bid

John Malone, the chairman of Liberty Media, explained why his company made a buyout bid for Barnes & Noble valuing it at $1 billion. The decision came down to Liberty's bid for Sirius and his outlook for Nook, he said. “You might look at the experience we've had with Sirius XM,” Malone told... Continue reading at 'AdWeek'

[ AdWeek | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming months #existing properties #third-party devices #e-reader platform #amazons kindle #future success