Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing results by targeting audiences when they are most receptive to new messages—took the stage at the Ad Age Next: Direct-to-Consumer conference on September 9 in New York to talk about the limitations of transactional marketing and the benefits of a full-funnel platform. Surdovel explained that while understanding your CPA is important, it's only one piece of the puzzle when it comes to business growth, especially given the number of marketing touchpoints required to generate a sale. The key to success is tying your digital efforts to content that will build value throughout your customer journey. The following creative strategies will help you optimize engagement and ROI at each stage of the consumer journey—from awareness and consideration to purchasing—and inspire loyalty for your brand. Creating awareness A picture may be worth a thousand words, but according to Forrester research, a single minute of video is worth about 1.8 million. Aside from ad format, there are many factors that influence consumer attentiveness to ads and influence the ROI they provide to brands. As cited at Ad Age’s DTC event, a joint study from Taboola and Nielsen found that when presented with the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-31 16:45:00 UTC ]
News tagged with:
#massive scale
#nielsen
While the focus was primarily on the offerings for adult readers among the 625 booksellers attending this year's Winter Institute, children's publishers and authors also took their turns in the limelight at the annual gathering of publishers' reps, authors, and booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#books share
#adult readers
#winter institute
#annual gathering
The frenzy to distribute digital content across social platforms has given rise to a tangle of measurement questions for publishers and their advertisers. It's impossible for publishers to get a real-time, competitive read on their content because they're at the mercy of the platforms to report... Continue reading at Digiday
[ Digiday | 2016-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#social platforms
#report back
#wild west
#bleacher report
The Onion’s ClickHole, which aims to parody viral publishers from BuzzFeed to Upworthy, isn’t embracing the distributed content model. It still wants people to watch its videos on ClickHole, which is why it only distributes to YouTube and Facebook after a video has lived on ClickHole.com for... Continue reading at Digiday
[ Digiday | 2016-01-26 00:00:00 UTC ]
More news stories like this |
Penguin Random House UK has launched its consumer website Penguin.co.uk, and a new corporate site Penguinrandomhouse.co.uk, designed to showcase its eight publishing divisions and their imprints. Continue reading at The Bookseller
[ The Bookseller | 2016-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing divisions
"There is a neat parallel between the best way to design a systems landscape, and the best way to design a network of people." All ears? Me, too. Continue reading at The Bookseller
[ The Bookseller | 2016-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#creative industries
#emma barnes
In a fascinating talk, Ken Burns, Terry Tempest Williams, and Mark Kurlansky delved deep into the creative process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#creative process
#ken burns
WH Allen has acquired Terence, the "definitive" illustrated biography of design "visionary" Terence Conran. Continue reading at The Bookseller
[ The Bookseller | 2016-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#design museum
#wh allen
#creative genius
The board of Scottish arts development body Creative Scotland has said it will not pass on the 3.6% funding cut planned by Scottish government for 2016/17 to its regularly funded organisations. Continue reading at The Bookseller
[ The Bookseller | 2015-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#creative scotland
#scottish government
There’s a growing trend in online publishing: Namely, media sites blocking users who choose to use ad-blocking software. In the past few days alone, a British publisher and the Forbes business news site have either implemented or are lookin ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad blockers
#growing trend
#online publishing
#ad-blocking software
#british publisher
The Scottish government's draft budget has revealed that Creative Scotland's funding will be reduced by 3.6% to £32.2m in the financial year 2016/17. Continue reading at The Bookseller
[ The Bookseller | 2015-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#creative scotland
#scottish government
Jane Friedman's Open Road ebook company has had one million page views for its new, direct-to-consumer online community The Lineup in its first six months of existence, Friedman revealed at the FutureBook Conference today (4th December). Open Book aims to get 10m unique users of The Lineup,... Continue reading at The Bookseller
[ The Bookseller | 2015-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jane friedman
#open road
#true crime
Anna Caltabiano self-published her first novel at the age of 14. Now with three published novels under her belt, the 18-year-old author and student shares some marvellous writing tips for teenage writers and beyondCheck out the Guardian children’s books homepageThe seven stages of writing a... Continue reading at The Guardian
[ The Guardian | 2015-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fourth time
#guardian children
#leigh bardugo
#books site
Barrington Stoke has acquired the English-language rights to Alpha, a graphic novel about a refugee’s journey from Africa to Europe, by French illustrator Barroux and writer Bessora. Continue reading at The Bookseller
[ The Bookseller | 2015-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barrington stoke
#english-language rights
Coke's Journey, the brand publishing site that replaced the brand's corporate site three years ago, is now in 18 markets. Doug Busk, who heads social communications there, wants to make that 36 by next year. And he's feeling the pinch other publishers are too: Decreased Facebook reach has pushed... Continue reading at Digiday
[ Digiday | 2015-11-16 00:00:00 UTC ]
More news stories like this |
Maria Vassilopoulos interviews Creative Access its work to make publishing more diverse. Continue reading at The Bookseller
[ The Bookseller | 2015-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#creative access
#make publishing
Penguin Random House UK’s consumer engagement team has hired two "high profile" new people to step up its direct audience relationships with readers. Claire Wilshaw, former brand director for Vintage, and Booksandquills vlogger, Sanne Vliegenthart, are joining the Penguin consumer engagement... Continue reading at The Bookseller
[ The Bookseller | 2015-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#high profile
#brand director
#digital marketing
#penguin brand
In the rush to the digital future, publishers have taken their eyes off the “print-ball.” The post Assessing the State of the Consumer Magazine Print Business appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital future
Creative Access will “continue to operate as usual” after its current method of funding runs out next June, its c.e.o has said. Continue reading at The Bookseller
[ The Bookseller | 2015-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#creative access
#alternative funding
Four publishing CMOs discuss reader and advertising revenue opportunities. The post Folio: Show Coverage: CMO Keynote Panel Discusses Strategies in a Changing World appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post folio
#show coverage
#changing world
A direct sales force of 5,000 young mothers has increased sales for Indonesia's Pelangi Mizan publishing group fourfold in the last three years. The post Direct Sales Is a Key Strategy for Top Indonesia Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#direct sales
#key strategy
#increased sales