Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing results by targeting audiences when they are most receptive to new messages—took the stage at the Ad Age Next: Direct-to-Consumer conference on September 9 in New York to talk about the limitations of transactional marketing and the benefits of a full-funnel platform. Surdovel explained that while understanding your CPA is important, it's only one piece of the puzzle when it comes to business growth, especially given the number of marketing touchpoints required to generate a sale. The key to success is tying your digital efforts to content that will build value throughout your customer journey. The following creative strategies will help you optimize engagement and ROI at each stage of the consumer journey—from awareness and consideration to purchasing—and inspire loyalty for your brand. Creating awareness A picture may be worth a thousand words, but according to Forrester research, a single minute of video is worth about 1.8 million. Aside from ad format, there are many factors that influence consumer attentiveness to ads and influence the ROI they provide to brands. As cited at Ad Age’s DTC event, a joint study from Taboola and Nielsen found that when presented with the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-31 16:45:00 UTC ]
News tagged with:
#massive scale
#nielsen
Saqi Books has acquired an anthology, edited by poet and playwright Sabrina Mahfouz, intended to be "a creative call to arms for Muslim women in Britain". Continue reading at The Bookseller
[ The Bookseller | 2016-09-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#muslim women
#saqi books
Lauren Stevenson and Maeve Clarke have been awarded the top prizes at the Creative Future Literary Awards 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-09-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#top prizes
Publishers around the world are trying to figure out how to benefit from social platforms and apps. In June, publishers from all over the world gathered at the Digiday Publishing Summit in Japan to discuss how they are growing internationally at scale. The post Quartz’s Jay Lauf: ‘Serving the... Continue reading at Digiday
[ Digiday | 2016-09-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#growing internationally
#social platforms
#jay lauf
#world gathered
In the past year, W Magazine has grown its digital team from four to 16 people, with a focus on creating specific content not only for its website, but social platforms like Instagram and Facebook. With more than half of its website traffic coming through mobile, its publisher and chief revenue... Continue reading at Digiday
[ Digiday | 2016-08-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#consuming content
#social platforms
#digital team
#post inside
The mega-retailer has opened a dozen pickup locations to date, but it has yet to open its second Amazon Books, which was slated to be ready this summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#amazon books
Plenty of publishers are fretting about the time, posts and resources they are pouring into Facebook, especially Facebook video. But Fatherly, a millennial dad-focused website that's piled up more than 300 million video views this year, has had great success using its viral hits to convert... Continue reading at Digiday
[ Digiday | 2016-08-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#viral hits
#great success
#facebook video
Ilex Press, part of the Octopus Publishing Group, is publishing the latest book from professional photographer and bestselling author, Michael Freeman, Fifty Paths to Creative Photography, on 6th October. Continue reading at The Bookseller
[ The Bookseller | 2016-08-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bestselling author
#professional photographer
#ilex press
Facebook, YouTube, Twitter and a whole host of digital publishers plan to bring gavel-to-gavel live coverage of the Republican and Democratic National Conventions. This includes live streams of the speeches and onstage shenanigans from legacy outlets like ABC News and CBS News, as well as... Continue reading at Digiday
[ Digiday | 2016-07-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#huffington post
#digital publishers
#cbs news
#abc news
#presidential conventions
For Business Insider, Facebook Live means more live news and events coverage. The publisher is now doing six live streams per day across its Business Insider, Business Insider UK, Tech Insider and Insider pages. The content, which is overseen by a four-person team, focuses on covering big news... Continue reading at Digiday
[ Digiday | 2016-07-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#business insider
Francesca Dow praised her authors and illustrators for keeping the “magic of storytelling” alive at the annual Penguin Random House Children’s Summer Party. Continue reading at The Bookseller
[ The Bookseller | 2016-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#summer party
#prh children
Thousands of Maryland consumers who bought electronic books at artificially inflated prices will get their share of $9 million in credits and checks from Apple this week, Maryland Attorney General Brian E. Frosh said Monday.The credits, first announced in March, are part of a $400 million... Continue reading at Baltimore Sun
[ Baltimore Sun | 2016-06-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#$9 million
The CEO of Peter Lang, an international publishing group, is now one of six owners pivoting the company to face outward from Bern. Four years ago, she says, the company was 'very good at hiding.' The post A Swiss Academic Powerhouse Steps Onto the World Stage appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#world stage
Quartz appoints VP global marketing, USAToday and Salon.com editors-in-chief leave, and more... The post Hearst Magazines Appoints VP, Consumer Engagement | People on the Move – 6.15.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
More news stories like this |
'Global publishing right now is a dance between the scalable and the bespoke,' says HarperCollins' Kerry Saretsky ahead of her appearance at the June 13 Rights and Content conference in New York City. The post Strategy on a ‘Glocal’ Scale: A Few Words with Kerry Saretsky appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#global publishing
Independent publisher Accent Press is to open Octavo’s, a new bookshop, café and wine bar in the heart of Cardiff Bay’s creative quarter. Continue reading at The Bookseller
[ The Bookseller | 2016-05-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#wine bar
#accent press
#open bookshop
Bloomsbury has launched Bloomsbury 2020, a strategy to capitalise on the £3.4bn academic libraries market and reposition itself from "a primarily consumer publisher to a digital B2B (business-to-business) publisher". Continue reading at The Bookseller
[ The Bookseller | 2016-05-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#b2b publisher
YA authors who were most feted at the annual mashup of literature and popular culture, which took place in Chicago on May 14. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#popular culture
#center stage
#ya authors
Children’s authors will be front and center on the Uptown Stage today, when back-to-back kids’ programming takes place. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
More news stories like this |
In Journey, Aaron Becker’s wordless debut picture book, a lonely girl embarks on a voyage of adventure and danger after going through a magic door she draws on her bedroom wall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
More news stories like this |
Rakuten Kobo CEO Michael Tamblyn notes that readers over the age of 50 drive ebook sales, though they still love their print titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#print titles