Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing results by targeting audiences when they are most receptive to new messages—took the stage at the Ad Age Next: Direct-to-Consumer conference on September 9 in New York to talk about the limitations of transactional marketing and the benefits of a full-funnel platform. Surdovel explained that while understanding your CPA is important, it's only one piece of the puzzle when it comes to business growth, especially given the number of marketing touchpoints required to generate a sale. The key to success is tying your digital efforts to content that will build value throughout your customer journey. The following creative strategies will help you optimize engagement and ROI at each stage of the consumer journey—from awareness and consideration to purchasing—and inspire loyalty for your brand. Creating awareness A picture may be worth a thousand words, but according to Forrester research, a single minute of video is worth about 1.8 million. Aside from ad format, there are many factors that influence consumer attentiveness to ads and influence the ROI they provide to brands. As cited at Ad Age’s DTC event, a joint study from Taboola and Nielsen found that when presented with the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-31 16:45:00 UTC ]
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Reba Riley remembers her 29th birthday well—she was weeping on the floor of her closet while friends and family waited to help her celebrate. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Library users have been staging sit-ins at the Library of Birmingham as it switches to shorter opening hours following council cuts. Continue reading at The Bookseller
[ The Bookseller | 2015-05-19 00:00:00 UTC ]
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Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip... Continue reading at Advertising Age
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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Ever since the Internet dropped a bomb on the status quo in media, many publishers have been struggling to adapt. Even when they seem to make some headway, The post New Strategies for Content Monetization appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-12 00:00:00 UTC ]
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While the Daily Mail relies largely on licensed video to drive views, Elite Daily is investing heavily in original video. The Daily Mail-owned millennial publisher doubled its video team from 8 to 16 last month, though it already has substantial scale, attracting 9.9 million monthly views on... Continue reading at Digiday
[ Digiday | 2015-05-11 00:00:00 UTC ]
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Shindig!’s Jon Mills and Andy Morten on the perils of striking a magazine publishing deal without the proper paperworkJust before Easter, Jon Mills and Andy Morten signed off the 47th issue of Shindig!, the music magazine the two of them have been producing for around 20 years. Although... Continue reading at The Guardian
[ The Guardian | 2015-05-10 00:00:00 UTC ]
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HarperCollins has appointed Oli Malcolm to the role of publishing strategy director for fiction, non-fiction and Avon. Continue reading at The Bookseller
[ The Bookseller | 2015-04-24 00:00:00 UTC ]
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Strong juvenile book sales and a commitment to education led the American Booksellers Association to launch a separate conference for children’s booksellers nearly five years ago, following its merger with the Association of Booksellers for Children. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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We caught up with the whimsical illustrator about productivity, creativity, and why her spirit animal is a "tiny, delusional bird."You've probably seen illustrator Maira Kalman's whimsical, wryly funny work, whether you know it or not. Her supersaturated gouache paintings have graced countless... Continue reading at Fast Company
[ Fast Company | 2015-04-22 00:00:00 UTC ]
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A panel at the London Book Fair discussed the path a collection of Mexican author Juan Villoro’s essays took to be translated from Spanish to English. The post One Book’s Translation Journey From Spanish to English appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-20 00:00:00 UTC ]
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Amid debate over its usefulness, teachers and students who attended the enormous AWP conference in Minneapolis had only good things to sayMore than 11,000 writers, publishers, students, teachers and dreamers thronged the Minneapolis convention center last week for the annual conference of the... Continue reading at The Guardian
[ The Guardian | 2015-04-15 00:00:00 UTC ]
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The author of Alternadad and Downward-Facing Death shares how his habits help him work at a healthy clip.Neal Pollack is the author of nine books, a three-time Jeopardy champion, a musician, and a yoga instructor. His newest novel Repeat is "a romantic comedy with some time travel in it," as he... Continue reading at Fast Company
[ Fast Company | 2015-04-13 00:00:00 UTC ]
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By Ellen Harvey I t's difficult to discuss the future of the publishing business without at some point mentioning the words "mobile" and "video." Mobile devices have become the medium of choice for consuming... Continue reading at Publishing Executive
[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
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Singapore-based Page One's new bookstore concept in Hong Kong started by looking at what readers loved in books and building from there, says CEO Mark Tan. The post Page One’s 21st-Century Asian Bookstore Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-31 00:00:00 UTC ]
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Penguin Random House UK is to launch a multi-million pound Penguin-branded consumer website in the second half of this year, but chief executive Tom Weldon reiterated the company's view that it had no plans to become a retailer, claiming that it would be "quicker for PRH to burn the money". Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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Finding inspiration in Mad Libs is one of many ways to climb out of a prayer rut. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-11 00:00:00 UTC ]
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Creative Scotland is providing £100,000 funding to support 10 full-time, year-long traineeships across the creative industries. The programme aims to support the employment prospects for people aged 20-30 who are interested in developing a career in the arts and culture industries. It will... Continue reading at The Bookseller
[ The Bookseller | 2015-03-04 00:00:00 UTC ]
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The 9-day New Delhi World Book Fair drew more than 1,100 exhibitors and a million visitors to buy books at what has become one of Asia's key book fairs. The post New Delhi World Book Fair Reaches One Million Consumers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-24 00:00:00 UTC ]
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