Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing results by targeting audiences when they are most receptive to new messages—took the stage at the Ad Age Next: Direct-to-Consumer conference on September 9 in New York to talk about the limitations of transactional marketing and the benefits of a full-funnel platform. Surdovel explained that while understanding your CPA is important, it's only one piece of the puzzle when it comes to business growth, especially given the number of marketing touchpoints required to generate a sale. The key to success is tying your digital efforts to content that will build value throughout your customer journey. The following creative strategies will help you optimize engagement and ROI at each stage of the consumer journey—from awareness and consideration to purchasing—and inspire loyalty for your brand. Creating awareness A picture may be worth a thousand words, but according to Forrester research, a single minute of video is worth about 1.8 million. Aside from ad format, there are many factors that influence consumer attentiveness to ads and influence the ROI they provide to brands. As cited at Ad Age’s DTC event, a joint study from Taboola and Nielsen found that when presented with the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-31 16:45:00 UTC ]
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Oxford University professor Viktor Mayer-Schönberger offers a preview of his presentation on Big Data in Publishing, which he will deliver at the Frankfurt Book Fair's CONTEC conference on October 7. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-22 00:00:00 UTC ]
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There's a reason everyone you know is obsessed with the quirky site that makes content parodying viral content--and then makes it go viral.Getting George Takei to share something you made with his 7 million Facebook followers is like crushing a piñata filled with free pageviews. It's a huge... Continue reading at Fast Company
[ Fast Company | 2014-09-20 00:00:00 UTC ]
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Earlier this year, Felice Cavallaro, a highly regarded journalist from the Italian daily newspaper Corriere della Sera, launched the Road of Writers—a project to rediscover and celebrate Sicily’s great writers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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Multinational publishers know that regional book editions increase their options for selling titles, especially in the education segment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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Courier Corp. has sold the assets of its Creative Homeowner publishing subsidiary to Fox Chapel Publishing for an undisclosed price. The deal involves over 100 titles in home design, home improvement, landscaping and gardening. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-04 00:00:00 UTC ]
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Software companies, once on the periphery of Christian book publishing, find themselves increasingly taking center stage. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-29 00:00:00 UTC ]
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Every digital publisher wants more site visitors. But Mashable seems to care even at least as much about acquiring YouTube viewers -- if not more. The post Why Mashable centers its video strategy on YouTube appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-28 00:00:00 UTC ]
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Gregory's book will be released sometime in 2015, according to publisher Simon & Schuster. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-23 00:00:00 UTC ]
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In Michael Lewis's best-selling book Flash Boys , a group of do-good stockbrokers abscond from their cushy, high-paying jobs at big Wall Street banks to become the honest broker in what is depicted as increasingly corrupt stock market, one that rewards leaving the everyman on the raw end of the... Continue reading at Baltimore Sun
[ Baltimore Sun | 2014-08-21 00:00:00 UTC ]
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Sales of the hundreds of paid-for weekly and monthly titles fell 4.4% compared with previous six months, according to latest healthcheck Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-08-15 00:00:00 UTC ]
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How taking monotasking to an extreme can help you tackle ambitious projects.Every March, Randi Zuckerberg goes on a spring break. Last year she went to New York; the year before she went to Tokyo. But unlike your standard vacation, Zuckerberg, founder and CEO of Zuckerberg Media (and sister of... Continue reading at Fast Company
[ Fast Company | 2014-07-25 00:00:00 UTC ]
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Numerous top authors are enlisting fellow writers to formulate a "long-term" strategy to combat Amazon's dominance of the market, writes The Bookseller. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-23 00:00:00 UTC ]
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Wattpad has upgraded its copyright protection to Creative Commons 4.0, offering fans the ability to remix millions of stories into new content with permission. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
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Pounce. Leak. Wait.It's the strategy Rupert Murdoch has employed in his effort to acquire Time Warner, and similar to one that proved successful in the billionaire's last big, surprising media takeover.In 2007, when News Corp. was pursuing Wall Street Journal publisher Dow Jones -- which it... Continue reading at Advertising Age
[ Advertising Age | 2014-07-22 00:00:00 UTC ]
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Authors United, the group of writers who signed a letter calling on Amazon to resolve its dispute... Continue reading at The Bookseller
[ The Bookseller | 2014-07-21 00:00:00 UTC ]
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Under a proposed agreement to settle damages in its ebook price-fixing case, Apple would pay consumers $400 million if Judge Denise Cote's 2013 decision is affirmed on appeal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
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HarperCollins has relaunched its US website, with direct to consumer print and ebook sales. The... Continue reading at The Bookseller
[ The Bookseller | 2014-07-08 00:00:00 UTC ]
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You've built and furnished a home. You regularly tweak and maintain the property so your equity grows. But when you're away, strangers gain access. They sell your appliances, plumbing fixtures and furniture and when you return, it's clear the value you've worked so hard to attain has... Continue reading at Advertising Age
[ Advertising Age | 2014-07-07 00:00:00 UTC ]
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A publishing training programme led by Oxford Brookes University in partnership with publishers... Continue reading at The Bookseller
[ The Bookseller | 2014-07-02 00:00:00 UTC ]
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The Silkworm, written as Robert Galbraith, was advertised with long delivery delays, but web retailer appears to have backed down· Review: The Silkworm by JK Rowling as Robert Galbraith· Digested read: The Silkworm by Robert GalbraithAmazon.com appears to have bowed to consumer pressure and... Continue reading at The Guardian
[ The Guardian | 2014-06-20 00:00:00 UTC ]
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