Pounce. Leak. Wait.It's the strategy Rupert Murdoch has employed in his effort to acquire Time Warner, and similar to one that proved successful in the billionaire's last big, surprising media takeover.In 2007, when News Corp. was pursuing Wall Street Journal publisher Dow Jones -- which it eventually won for more than $5 billion -- Mr. Murdoch made a private approach to a reluctant target. Then, a leak helped Murdoch pressure the Dow Jones board to strike a deal. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-22 00:00:00 UTC ]
Waterstones will roll out contactless payment across its estate “shortly” following a successful trial. The company has trialled the payment method – whereby customers don’t need to enter their debit or credit card pins – recently in a small number of stores, which proved successful. It will... Continue reading at The Bookseller
[ The Bookseller | 2015-07-23 00:00:00 UTC ]
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Pounce. Leak. Wait.It's the strategy Rupert Murdoch has employed in his effort to acquire Time Warner, and similar to one that proved successful in the billionaire's last big, surprising media takeover.In 2007, when News Corp. was pursuing Wall Street Journal publisher Dow Jones -- which it... Continue reading at Advertising Age
[ Advertising Age | 2014-07-22 00:00:00 UTC ]
More news stories like this
Online subscription services have proved successful for entertainment businesses like Netflix, Hulu, and Spotify, but other than O’Reilly’s Safari Books Online, which is geared to professionals, trade ebook subscriptions have gained little traction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-22 00:00:00 UTC ]
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