A Loyalty Program Gets Creative With an E-Book That Changes as You Travel

Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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Book Aid International Programming: Books for 56,000 African Students

The 'African Book Box' program from Book Aid International is delivering books to 76 schools in Uganda, Ghana, and Zimbabwe. The post Book Aid International Programming: Books for 56,000 African Students appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-09 19:02:10 UTC ]
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Traveling, Not Trampling: Travel Books 2021

Recent months have brought several travel books that put environmental awareness front and center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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Walker Books signs two-book deal with creative duo Andy Jones and Olaf Falafel

Walker Books will publish Unleash Your Creative Monster: A Children’s Guide to Writing by Andy Jones and Olaf Falafel, the first title in a two-book deal. Continue reading at The Bookseller

[ The Bookseller | 2020-06-10 19:22:38 UTC ]
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US National Book Foundation Program To Distribute 1-Millionth Book

Begun in January of 2017, the National Book Foundation's 'Book Rich Environments' program and its partners distribute free books for young readers. The post US National Book Foundation Program To Distribute 1-Millionth Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-22 02:30:44 UTC ]
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London Book Fair Announces Programming for March’s Book and Screen Week

The London Book Fair's annual London Book and Screen Week events include a cooking demonstration, films, and onstage discussions. The post London Book Fair Announces Programming for March’s Book and Screen Week appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-01-21 00:00:00 UTC ]
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Super Vacation: A Comic Book Travel Guide

Consider these wonderful...and maybe dangerous?...comic book locals for your summer vacation destination. Continue reading at Book Riot

[ Book Riot | 2022-07-29 10:31:00 UTC ]
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The tale of a dropout who found purpose in books, travel and just living

James Campbell’s memoir "Just Go Down to the Road" captures an era and how it shaped the author’s eventual literary career. Continue reading at The Washington Post

[ The Washington Post | 2022-05-18 12:00:46 UTC ]
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Georgia’s World Book Capital Program Stages Its Black Sea Conference

The inaugural Caucasus and Black Sea Basin conference was the centerpiece of the UNESCO World Book Capital closer in Tbilisi. The post Georgia’s World Book Capital Program Stages Its Black Sea Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-19 17:35:48 UTC ]
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Here are the first selected titles for the National Book Foundation’s Science + Literature Program.

Today, the National Book Foundation announced its inaugural selected titles for its new Science + Literature program. Supported by a three-year $525,000 grant from the Alfred P. Sloan Foundation, the program recognizes three books each year and aims to foster an engaged understanding of science... Continue reading at Literrary Hub

[ Literrary Hub | 2022-02-09 16:51:29 UTC ]
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NASA's NIAC Program Gives a Sneak Peek at the Future of Space Travel

As the agency develops plans for exploring the moon and Mars, it's seeking cutting-edge research that could turn science fiction into reality. Continue reading at Wired

[ Wired | 2021-09-22 21:04:50 UTC ]
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Shedding Excess Baggage: Travel Books 2021

New guidebooks and narrative nonfiction spell out the rewards that travel can bring: pleasure, enrichment, even sanity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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Bologna Children’s Book Fair: More Programming Details

The June digital edition of the trade show for younger readers' content outlines some of its plans for an expanding stretch on the calendar. The post Bologna Children’s Book Fair: More Programming Details appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-05-19 17:29:01 UTC ]
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Sheikh Zayed Book Award at AIDBF: Its Cultural Program

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[ Publishing Perspectives | 2021-05-18 23:11:14 UTC ]
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Traveling (at last)? Take along the 10 best books of May.

When travel beckons, be sure to pack the 10 best books of May. Any journey feels more meaningful with a good novel or nonfiction title at hand. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2021-05-18 17:32:54 UTC ]
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International Booker and Edinburgh Book Festival Announce RSC Program

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[ Publishing Perspectives | 2021-04-28 17:41:34 UTC ]
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Jerusalem International Book Forum: Its 2021 Digital Programming

The biennial forum this year will feature publishers, agents, scouts, editors, civic leaders and Israeli conductor Gil Shohat. (Sponsored) The post Jerusalem International Book Forum: Its 2021 Digital Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-12 14:23:31 UTC ]
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Columbia, Howard University to Launch Black Studies Book Series, Diversity Program

Columbia University Press, in collaboration with Howard University and Columbia University, is launching a new Black studies book series, with plans to also recruit and train students for the book industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-03 05:00:00 UTC ]
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We Need Diverse Books is partnering with Penguin Random House to establish a Black Creatives Fund.

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[ Literrary Hub | 2021-02-17 18:23:38 UTC ]
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Shortlist revealed for Stanford Dolman Travel Book of the Year

The shortlist has been announced for this year's Stanford Dolman Travel Book of the Year prize. Continue reading at The Bookseller

[ The Bookseller | 2021-02-05 08:37:57 UTC ]
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