Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
The Argentine capital has always been bookish. When hard times shuttered the big chain shops, book purveyors found a way to keep residents in fresh reading material. Continue reading at The New York Times
[ The New York Times | 2022-05-26 09:00:14 UTC ]
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As a Filipino American immigrant, I’ve been aware of my invisibility from the time I set foot in the United States. I perceived it when coworkers looked past me, when store clerks and waiters talked to my white companions instead of me, and when editors and literary agents told me Filipino... Continue reading at Electric Literature
[ Electric Literature | 2021-09-28 11:05:21 UTC ]
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Mr. Breitfeld was determined to attend this year’s antiquarian book fair in New York City. He began to sicken as he flew home, and died of the novel coronavirus. Continue reading at The New York Times
[ The New York Times | 2020-08-25 20:18:58 UTC ]
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Frontline booksellers are the first people customers see when they set foot in bookstores across America, and are among the most vulnerable workers in the publishing industry. This is what their world looks like now. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-05 04:00:00 UTC ]
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Lonely Planet is revising its two Nepal travel guides in light of the devastating earthquakes in April. Nepal (£17.99) and Trekking in the Nepal Himalaya (£14.99) will be reissued in December. Joe Bindloss, LP’s destination editor covering Nepal, said: “We wanted to get the revised books into... Continue reading at The Bookseller
[ The Bookseller | 2015-10-02 00:00:00 UTC ]
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Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip... Continue reading at Advertising Age
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
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French superstar Pénélope Bagieu’s makes her first English-language appearance with a fresh, breezy tale of a young woman who has never set foot in a bookstore who encounters a reclusive author. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-15 00:00:00 UTC ]
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The CW's Arrow might have launched with low expectations—not only were few people thinking of any non-Marvel superheroes at the time, but it also followed the not-exactly-wonderful Smallville on the network—but, by the end of last season, it had won many over with its particular brand of... Continue reading at Wired
[ Wired | 2014-10-07 00:00:00 UTC ]
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For Michael Clinton, this harsh winter was a stroke of luck. While most New Yorkers huddled inside, the president-marketing and publishing director of Hearst Magazines went on 20-mile runs during storms.Why would he do such a thing? To prepare for a marathon -- in Antarctica. "It was a good... Continue reading at Advertising Age
[ Advertising Age | 2014-03-25 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 18/08/2011 - 11:42 Union Books editorial director Rosalind Porter has bought a book about poet A E Housman by Peter Parker, author of The Last Veteran. Porter bought UK and Commonwealth rights (excluding Canada) from David Miller at Rogers,... Continue reading at The Bookseller
[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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