Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.The agency tapped one of the country's most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here's the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, "365 Days of Smiles," meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
News tagged with:
#buenos aires
#people thinking
#set foot
Travel rewards programs don't exactly scream "creativity," but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it's now an independent business attached to a number of other global partners. The agency created Trip... Continue reading at Advertising Age
[ Advertising Age | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#buenos aires
#people thinking
#set foot
All photos courtesy of e-Kitabu. In 1993, I was a teenager, volunteering to work with street children in Kibera, the largest “slum” on the continent of Africa. I held babies, played hokey-pokey and Swahili versions of patty cake with grade-school kids, fielded requests for money by street... Continue reading at Literrary Hub
[ Literrary Hub | 2023-12-04 09:48:58 UTC ]
More news stories like this | News stories tagged with:
#photos courtesy
Simon & Schuster is introducing a new "multi-platform education and resources program" during this year's Banned Books Week, as part of an effort to expand the publisher's response to the book bans and challenges. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-20 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#books belong
#takes aim
#book bans
#simon schuster
The 'African Book Box' program from Book Aid International is delivering books to 76 schools in Uganda, Ghana, and Zimbabwe. The post Book Aid International Programming: Books for 56,000 African Students appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-09 19:02:10 UTC ]
More news stories like this | News stories tagged with:
#book aid
Recent months have brought several travel books that put environmental awareness front and center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#recent months
#travel books
Walker Books will publish Unleash Your Creative Monster: A Children’s Guide to Writing by Andy Jones and Olaf Falafel, the first title in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2020-06-10 19:22:38 UTC ]
More news stories like this | News stories tagged with:
#walker books
Begun in January of 2017, the National Book Foundation's 'Book Rich Environments' program and its partners distribute free books for young readers. The post US National Book Foundation Program To Distribute 1-Millionth Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-22 02:30:44 UTC ]
More news stories like this | News stories tagged with:
#young readers
The London Book Fair's annual London Book and Screen Week events include a cooking demonstration, films, and onstage discussions. The post London Book Fair Announces Programming for March’s Book and Screen Week appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#screen week
You made it! Welcome to Day Three of the London Book Fair. There are still plenty of panels on the docket for today at this year's Seminar Program. Here are our recommendations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-13 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#program highlights
#seminar program
#london book
#book fair
Welcome to Day Two of the London Book Fair. If you still need to decide between the more than 150 panels and discussions available on tap for this year's Seminar Program, we've got some suggestions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#program highlights
#seminar program
#london book
#book fair
Welcome to Day One of the London Book Fair. If you need to choose which of the more than 150 panels and discussions offered by this year's Seminar Program you'll be checking out today, look no further. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#program highlights
#seminar program
#london book
#book fair
PW offers a selection of the more than 150 panels and discussions featured on tap in the fair’s Seminar Program, including sessions on AI, Audiobooks, BookTok, DEI, and the Freedom to Read and Publish. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#program highlights
#book fair
New additions to the upcoming London Book Fair's Main Stage lineup include Michael Sheen, Julie Smith, and Steven Bartlett. The post London Book Fair: Main Stage Programming Announcements appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-16 21:59:06 UTC ]
More news stories like this | News stories tagged with:
#london book
Again this year, Taipei International Book Exhibition both produces programming and hosts more from Frankfurt, for publishing pros. The post Taipei Book Exhibition 2024: Professional Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-14 23:47:37 UTC ]
More news stories like this | News stories tagged with:
#publishing pros
#international book
The Bologna Book Plus, a generalist-publishing program, offers its first 'Audio Forum' on April 10 during Bologna Children's Book Fair. The post Bologna Book Plus Releases New Audio Forum Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-13 15:48:09 UTC ]
More news stories like this | News stories tagged with:
#bologna children
#book fair
#children's book
#bologna book
The illustrated book publisher will launch a new series of small-format titles, gift program, and book design prize, alongside unique branding, to commemorate its 75th anniversary. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing programs
#75th anniversary
#illustrated book
DK has named Hodder & Stoughton executive publisher Liz Gough to the newly created role of managing director of DK Adult. In the position, Gough is charged with growing and diversifying the publisher's adult publishing program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#liz gough
#hodder
The Guest of Honor EU program at Guadalajara includes a three-day program for European, Latin American, and Caribbean professionals. The post At Guadalajara Book Fair: Guest of Honor EU Plans a Professional Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-09 21:45:06 UTC ]
More news stories like this | News stories tagged with:
#professional program
#three-day program
#latin american
#guadalajara book
The Texas Book Festival, running November 11 and 12 in Austin, will feature more Spanish-language programming, including a dozen Spanish-language authors among the more than 300 authors participating. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-09 05:00:00 UTC ]
More news stories like this |