Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing results by targeting audiences when they are most receptive to new messages—took the stage at the Ad Age Next: Direct-to-Consumer conference on September 9 in New York to talk about the limitations of transactional marketing and the benefits of a full-funnel platform. Surdovel explained that while understanding your CPA is important, it's only one piece of the puzzle when it comes to business growth, especially given the number of marketing touchpoints required to generate a sale. The key to success is tying your digital efforts to content that will build value throughout your customer journey. The following creative strategies will help you optimize engagement and ROI at each stage of the consumer journey—from awareness and consideration to purchasing—and inspire loyalty for your brand. Creating awareness A picture may be worth a thousand words, but according to Forrester research, a single minute of video is worth about 1.8 million. Aside from ad format, there are many factors that influence consumer attentiveness to ads and influence the ROI they provide to brands. As cited at Ad Age’s DTC event, a joint study from Taboola and Nielsen found that when presented with the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-31 16:45:00 UTC ]
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Nottingham-based theatre company New Perspectives will be adapting Chigozie Obioma's Man Booker-shortlisted novel The Fishermen (Pushkin) for stage next year. Continue reading at The Bookseller
[ The Bookseller | 2017-02-15 00:00:00 UTC ]
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Businesses should not underestimate the power of personal one-to-one connections with consumers, Joe McEwan, head of digital and communities at drinks company Innocent has advised delegates to the IPG Spring Conference. Continue reading at The Bookseller
[ The Bookseller | 2017-02-09 00:00:00 UTC ]
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Mike Poulton is adapting Robert Harris’ bestselling Cicero trilogy (Cornerstone) in a new stage production to be directed by Royal Shakespeare Company artistic director Gregory Doran. Continue reading at The Bookseller
[ The Bookseller | 2017-02-02 00:00:00 UTC ]
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In a look at how consumer research can focus on a given demographic, Nielsen Book's Jo Henry reveals signs that boys aged 9 to 12 may be reading more. The post Nielsen on Consumers: More Boys May Be Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-25 00:00:00 UTC ]
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The publishing sector could receive a boost as part of prime minister Theresa May’s new industrial strategy, the Publishers Association has said. Continue reading at The Bookseller
[ The Bookseller | 2017-01-24 00:00:00 UTC ]
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Baroness Gail Rebuck has called for the needs of the creative industries to be "truly recognised” by government following prime minister Theresa May's speech. Continue reading at The Bookseller
[ The Bookseller | 2017-01-21 00:00:00 UTC ]
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France’s inaugural Reading Night on Saturday (14th January) was a “great success,” according to the culture ministry, which initiated and partially subsidised the event. Continue reading at The Bookseller
[ The Bookseller | 2017-01-17 00:00:00 UTC ]
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London mayor Sadiq Khan has vowed he will stand with the creative industries "every step of the way" to ensure their interests are "defended" during the upcoming Brexit negotiations. Continue reading at The Bookseller
[ The Bookseller | 2017-01-11 00:00:00 UTC ]
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Brit + Co and Mindbodygreen are seeing early success in using Facebook Live to drive people to pay for how-to courses. Brit + Co’s recent Facebook Live with a handlettering expert drove 180 pre-registrations for its class -- four times the usual average. Meanwhile, Mindbodygreen has been hosting... Continue reading at Digiday
[ Digiday | 2016-12-21 00:00:00 UTC ]
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Lenovo plans to have three flavors of the Yoga Book—its innovative typing, writing, and drawing mash-up of a computer—in 2017. The company’s Android and Chrome chief, Jeff Meredith, recently confirmed to Laptop Magazine that a Chrome OS version would arrive next year after the website Chrome... Continue reading at PC World
[ PC World | 2016-12-16 00:00:00 UTC ]
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Pan Macmillan has pledged £50,000 to Creative Access and undertaken to double its intake of fully funded Creative Access interns in a bid to help the agency continue its work to increase diversity in the creative industries. Continue reading at The Bookseller
[ The Bookseller | 2016-12-16 00:00:00 UTC ]
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Pearson is making its Learning Design Principles (LDPs) publicly available under a creative commons license to "broaden the conversation" on the learning principles that should form the basis for educational products. Continue reading at The Bookseller
[ The Bookseller | 2016-12-15 00:00:00 UTC ]
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The future of diversity charity Creative Access, which has placed more than 100 interns from ethnic minority backgrounds in companies across the trade, is in jeopardy after the government pulled more than £2m worth of funding. Continue reading at The Bookseller
[ The Bookseller | 2016-12-14 00:00:00 UTC ]
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The National Endowment for the Arts has announced the recipients of its Creative Writing Fellowships for fiscal year 2017, as well as its grants to nonprofit organizations for literary publishing projects. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-13 00:00:00 UTC ]
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Writers Marina Benjamin and Joanna Walsh, author/illustrator Oliver Kugler and poet Jack Underwood are on the shortlist for a new prize for creative non-fiction writing. Continue reading at The Bookseller
[ The Bookseller | 2016-12-09 00:00:00 UTC ]
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Hachette UK has "canned" many of its apps to focus on "fewer and better" following its acquisition of mobile app and games developer Neon Play in June, its chief executive Tim Hely Hutchinson has revealed at The FutureBook Conference 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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Danuta Kean, author of a new report on diversity in theatre, says what consumers respond to is not the race of the cast or the writer of a production or a book, but the quality of the storytelling. Continue reading at The Bookseller
[ The Bookseller | 2016-12-02 00:00:00 UTC ]
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Sheikha Bodour Bint Sultan Bin Muhammad Al Qasimi, founder and c.e.o. of Sharjah publishing house Kalimat Group and founder of the Emirates Publishers Association, tells Benedicte Page about some of the latest initiatives taking place in the United Arab Emirates, including the new national... Continue reading at The Bookseller
[ The Bookseller | 2016-11-27 00:00:00 UTC ]
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Academics Susan Greenberg [pictured] and Emma Venables say developments in Open Access may affect the draft novels produced on creative writing courses. Continue reading at The Bookseller
[ The Bookseller | 2016-11-12 00:00:00 UTC ]
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The creative industries need to make the most of the UK's voice and influence in discussions over the digital single market and copyright framework while it "still has a seat at the table", and exploit the "major opportunities" of non-EU export markets, representatives of the industries have said. Continue reading at The Bookseller
[ The Bookseller | 2016-11-08 00:00:00 UTC ]
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