Setting Up Your Own Private Ad Exchange

Private exchanges are still a good way for publishers to get in on the programmatic action. The post Setting Up Your Own Private Ad Exchange appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-01-08 00:00:00 UTC ]
News tagged with: #post setting #private exchanges

Other Publishing stories related to: 'Setting Up Your Own Private Ad Exchange'

Short Books snaps up Iraq-set thriller

Short Books has acquired a thriller written by Justin Huggler, former foreign correspondent for... Continue reading at The Bookseller

[ The Bookseller | 2013-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short books #thriller written #foreign correspondent

Comics set for Super Thursday

Publishers are gearing up for a strong autumn, as big new releases from the likes of Paul Merton... Continue reading at The Bookseller

[ The Bookseller | 2013-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comics set #super thursday

AOP begins move to standardise mobile ads for publishers

The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week

[ Media Week | 2013-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers

MPA Is Getting Closer to Digital Magazine Ad Standards

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek

[ AdWeek | 2013-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model #tablet editions #brenda white #digital ad

Pop Up Private Club Adds Glamor to the LBF Agents Center

London's famous Ivy Restaurant is running at pop-up version of its private club, complete with champagne and catering, at the Rights Centre at the London Book Fair. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #private club

Donnelley Adding Electronic Tags

R.R. Donnelley said it will start adding RFID and NFC tags to such products as retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-03 00:00:00 UTC ]
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Premium Publishers Give Private Marketplaces Another Look

After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and programmatic buying gains traction. The aim of the private exchanges is to leverage publishers’... Continue reading at AdWeek

[ AdWeek | 2013-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brian lesser #ad buying

Business Insider's Slideshows Are Now Ads, Too

Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek

[ AdWeek | 2013-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told adweek

E-books added to ONS 'basket of goods'

The Office for National Statistics (ONS) has added ebooks to the basket of goods and services... Continue reading at The Bookseller

[ The Bookseller | 2013-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-books added

E-books added to inflation basket

E-books have been added to the basket of goods used to calculate the UK's rate of inflation, but Freeview set-top boxes are out. Continue reading at BBC News

[ BBC News | 2013-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-books added

Profile's Killick to set up own agency

Ruth Killick, publicity director at Profile Books, is leaving the company to set up her own PR... Continue reading at The Bookseller

[ The Bookseller | 2013-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #profile books #publicity director

The Great Book Robbery and the Fate of Palestine’s Private Libraries

In 1948 some 70,000 books were looted from Palestinian libraries by the state of Israel. A new documentary considers their fate and the implications of intellectual occupation. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #private libraries

Quercus Sets Its Sights on September U.S. Launch

Since it was founded in May 2004 by Mark Smith and Wayne Davis, Quercus Publishing has become one of the largest independent book publishers in the U.K., and as the next step in its growth, the company has aggressive plans to expand in the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mark smith #aggressive plans

Beyond Native: Bringing Video Ads In-House

The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at AdWeek

[ AdWeek | 2013-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #proving ground #tech staffers

Interview - HuffPo CEO Jimmy Maymann: 'We Don't See Traditional Online Ads as the Future'

In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional advertising #digital publishers #sponsored content #alternative route

Advance Buys Digital Ad Agency Pop

Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #companies announced #advance publications

Why Native Ads Are Bad News for Some Agencies

When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS entrusted Fast Company to create custom infographics that ran on the business brand’s site. In both cases, it... Continue reading at AdWeek

[ AdWeek | 2013-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #zenith media #content creation #due respect #signs point #online survey

France Rejects Plan to Block Online Ads

The Internet service provider Free restored the ads after meetings with French online publishing and advertising groups, which had complained about a loss of revenue. Continue reading at The New York Times

[ The New York Times | 2013-01-07 00:00:00 UTC ]
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Wiley Exchanges Trade For Development

The second quarter of fiscal 2013 proved to be a watershed period for what had been known as the professional/trade group at John Wiley & Sons. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-14 00:00:00 UTC ]
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