Setting Up Your Own Private Ad Exchange

Private exchanges are still a good way for publishers to get in on the programmatic action. The post Setting Up Your Own Private Ad Exchange appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-01-08 00:00:00 UTC ]
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Movie 'How I Live Now,' based on a YA novel set during World War III, gets a trailer

'How I Live Now' is being adapted into a film starring 'The Host' actress Saoirse Ronan. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-16 00:00:00 UTC ]
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Livefyre Looks to Turn Social Media into Custom Native Ads

The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live chats—built Playstation-sponsored social hubs for IGN and AOL's Joystiq... Continue reading at AdWeek

[ AdWeek | 2013-08-15 00:00:00 UTC ]
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Date set for National Libraries Day 2014

National Libraries Day next year will take place on Saturday 8th February 2014. The day will... Continue reading at The Bookseller

[ The Bookseller | 2013-08-05 00:00:00 UTC ]
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Times gains digital subscribers, but ad sales drop

New York Times Co., the newspaper publisher controlled by the Ochs-Sulzberger family, reported second-quarter profit that beat analysts' estimates as it drew more subscribers for its digital editions.Excluding some items, profit was 14 cents a share, the company said today in a statement.... Continue reading at Crains New York

[ Crains New York | 2013-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital offerings #arthur sulzberger #digital efforts

Global Ad Distribution Announces Partnership with MyDistrict.Net

LAS VEGAS, Nevada – July 25, 2013 – Global Ad Distribution, the publishing industry’s leading expert in full service home delivery outsource solutions, is proud to announce it has contracted to utilize the services of My ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #las vegas

Google adding textbooks to the Play Store

While most people associate Android with text-messages, Google hopes you will think of it in another "text" aspect too -- textbooks. Today, Google announces that it is bringing textbooks to the Play Store. The company has partnered with all five major textbook publishers -- Cengage, Wiley,... Continue reading at Betanews

[ Betanews | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google announces #play store #normal price

Luton set for library closures

Luton Borough Council is considering closing several libraries as it looks to make savings on its... Continue reading at The Bookseller

[ The Bookseller | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library closures #make savings

Private “I”

Robert Galbraith, who is really J.K. Rowling, caps his debut mystery novel, which is really her ninth book, by channeling Alfred, Lord Tennyson. “I am become a name,” thinks the private eye Cormoran Strike to himself when the case is solved, quoting Tennyson’s “Ulysses.” Strike’s right—he is... Continue reading at Slate

[ Slate | 2013-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robert galbraith #debut mystery #ninth book #sunday times #literary success #book jacket

If Publishers Fail to Self-Regulate Native Ads, FTC May Step In

BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising

Ad Pages Fall 4.9 Percent in the First Half

Print ad pages are down for the eighth-consecutive quarter, but the pace of those losses is slowing down. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-11 00:00:00 UTC ]
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Apple conspired to set ebook prices, judge finds

A federal judge ruled Wednesday that Apple conspired with publishers to set the prices of ebooks and "played a central role in facilitating and executing that conspiracy."A federal judge ruled Wednesday that Apple conspired with publishers to set the prices of ebooks. Apple, the judge found,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple conspired #central role #judge found #pay damages

Algonquin sets suite deal for book lovers

Travelers with a literary bent may find the Algonquin Hotel quite compatible. The storied property has teamed with publisher Simon & Schuster to offer a package befitting its literary history. The newly dubbed Simon & Schuster Suite, with prices starting at $459, is stocked with classic... Continue reading at Crains New York

[ Crains New York | 2013-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #chuck klosterman

Behind RDA’s New Contextual Video Ad Network

Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
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E-lending pilots 'set for autumn'

Publishers and librarians have assembled a list of questions to inform e-lending pilot schemes... Continue reading at The Bookseller

[ The Bookseller | 2013-06-06 00:00:00 UTC ]
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Minumsa Wins Korean Rights to Murakami’s Latest for Record-setting $1.5 Million

The Minumsa Publishing Group wins the rights to Haruki Murakami's latest novel, for what is said to be a record-breaking 150 million yen (about $1.49 million). Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #haruki murakami

Hearst Is the Latest Publisher to Jump On Native Ad Trend

Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #latest publisher

Struggling for Ad Support, Huffington Mag Looks Past iPad

When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek

[ AdWeek | 2013-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high-water mark #david rittenhouse #neo@ogilvy #active users

Century buys Washington DC-set crime novel

Century has acquired a crime novel set in 1990s Washington DC by US author Neely Tucker. Jack... Continue reading at The Bookseller

[ The Bookseller | 2013-05-17 00:00:00 UTC ]
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