Private exchanges are still a good way for publishers to get in on the programmatic action. The post Setting Up Your Own Private Ad Exchange appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-01-08 00:00:00 UTC ]
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Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network it is creating. It marks an important step for the social network, showing its sponsored content outside its own properties is key to... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy brand vehicle, which is why so many are rushing to native ads. BuzzFeed founder and CEO Jonah Peretti... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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The Hope Waddell Training Institution, a school in Nigeria founded in 1895 by Presbyterian missionaries, is laying claim to have set up Africa's oldest press. But could it be so?Hope Waddell, in Calabar, Cross River State, had a functioning printing press from 1903, initially to serve the school... Continue reading at The Guardian
[ The Guardian | 2014-01-20 00:00:00 UTC ]
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Author Vanessa Curtis, whose novels include Zelah Green and The Haunting of Tabitha Grey (both... Continue reading at The Bookseller
[ The Bookseller | 2014-01-17 00:00:00 UTC ]
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#literary consultancy
In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-15 00:00:00 UTC ]
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A new senior role is rapidly emerging at the top of digital publishers’ sales organizations: the programmatic czar. Publishers initially approached programmatic advertising warily, concerned it would do little more than drive down their ad prices and further commoditize their inventory. That... Continue reading at Digiday
[ Digiday | 2014-01-14 00:00:00 UTC ]
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Thrill to the sight of Obi-Wan Kenobi and Luke Skywalker raising a toast in honor of Sir Alec Guiness's birthday!Today in vaguely surreal photographs: Peter Mayhew, the 7'3" actor and mainstay of the traveling sci-fi/comic book convention circuit whose claim to fame is being the man inside the... Continue reading at Fast Company
[ Fast Company | 2014-01-13 00:00:00 UTC ]
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The demand for print advertising continued to fall in 2013, but the pace of those losses has slowed, according to a year-end report from the MPA-The Association for Magazine Media. Total ad pages for the 207 consumer magazines tracked fell 4.1 percent year-over-ye Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
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#magazine media
Although Time Inc. began publishing books that combined the resources of its Time and Life magazines in 1961, Time-Life Books (T-L Books) was not officially established until 1964. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-10 00:00:00 UTC ]
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An authorised biography of novelist Elizabeth Jane Howard by Artemis Cooper will be released in... Continue reading at The Bookseller
[ The Bookseller | 2014-01-07 00:00:00 UTC ]
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Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular... Continue reading at Advertising Age
[ Advertising Age | 2013-12-30 00:00:00 UTC ]
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New 'intellectually credible' self-improvement books set to outsell celebrity biographies in 2014Sir Alex Ferguson may have the coveted Christmas number one spot with the record-breaking sales of his memoir, My Autobiography. But not even celebrity memoirs are likely to match the publishing... Continue reading at The Guardian
[ The Guardian | 2013-12-29 00:00:00 UTC ]
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#ve made
A group of security researchers has published a pair Snapchat security exploits, claiming the popular social startup has ignored requests to address them since August -- prior to any Facebook acquisition talk. The Gibson Security team is hoping ... Continue reading at Engadget
[ Engadget | 2013-12-27 00:00:00 UTC ]
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The New York Times is still the gold standard of publishers. Its embrace of native advertising is an important step in legitimizing this modernized version of the advertorial. Importantly, the Times is also looking to impose far more rigid standards that are currently used throughout the... Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
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The mobile ad world has become one of haves and have nots. The Wall Street Journal concentrates on the haves, the platforms like Facebook, but the world of publishers isn’t so luckily.The post Reality Check: Mobile Ads Have a Way to Go appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
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HBO's award-winning adaptations are novelistic in ambition, but TV executives hoping to follow Game of Thrones should look to the starsIt's almost commonplace to suggest that the HBO box set is now television's answer to the novel – witness the wily self-publishers who have started publishing... Continue reading at The Guardian
[ The Guardian | 2013-12-13 00:00:00 UTC ]
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After swinging the ax on about 75 employees Thursday — several of them top executives in the advertising group — Martha Stewart Living Omnimedia has promoted Amy Wilkins to head of advertising, sales and marketing, the company said Friday.Ms. Wilkins, the publisher of Martha Stewart Weddings,... Continue reading at Crains New York
[ Crains New York | 2013-12-13 00:00:00 UTC ]
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#publishing revenues
#ad pages
#keen eye
#meredith corp
Online paywalls are helping some newspaper and magazine websites increase the ad rates they charge, according to a new report from the Online Publishers Association.It's a hopeful sign for publishers that have hesitated to erect paywalls, despite the potential to generate new revenue from... Continue reading at Advertising Age
[ Advertising Age | 2013-12-11 00:00:00 UTC ]
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#subscription models
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As the banner ad loses its luster, online publishers from BuzzFeed to Quartz are turning to units that capture the look and feel of the host site's content. The purists say that truly native advertising can't be scaled without losing its bespoke (read: expensive) feel. No wonder, then, that a... Continue reading at AdWeek
[ AdWeek | 2013-12-10 00:00:00 UTC ]
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#human touch
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Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at Advertising Age
[ Advertising Age | 2013-12-05 00:00:00 UTC ]
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