Setting Up Your Own Private Ad Exchange

Private exchanges are still a good way for publishers to get in on the programmatic action. The post Setting Up Your Own Private Ad Exchange appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-01-08 00:00:00 UTC ]
News tagged with: #post setting #private exchanges

Other Publishing stories related to: 'Setting Up Your Own Private Ad Exchange'

DoJ ruling set for next June

Penguin, Macmillan and Apple must wait just under a year for the ruling on the ebook price... Continue reading at The Bookseller

[ The Bookseller | 2012-06-25 00:00:00 UTC ]
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Judge sets trial date for Apple ebook lawsuit

A US judge on Friday set a 2013 trial date for a lawsuit from the US government accusing Apple and book publishers of conspiring to fix the prices of electronic books. Continue reading at Stuff

[ Stuff | 2012-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers #electronic books

E-book price fixing trial set for 2013: Apple, Macmillan and Penguin prepare for courtroom brawl

The Justice Department meant business when it accused Apple and five other publishers of price-rigging ebooks, and are officially taking Cupertino and two publishers to court. In a hearing on Friday, Judge Denise Cote set a bench trial for June 3, 2012, putting Apple, Macmillan and Penguin Group... Continue reading at Engadget

[ Engadget | 2012-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #accused apple #penguin group #agency pricing #justice department

More Tablet Owners Want Free Apps, With Ads, Instead of Paid

Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend.   A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free apps #tablet user #tablet users #study commissioned

HC sets up global publishing programme

HarperCollins has set up a global publishing programme, HarperCollins 360, which aims to make... Continue reading at The Bookseller

[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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Maximizing Digital Ad Inventory

As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital ad #advertising partners

Two Random in-house projects set for Square Peg

Random House's Square Peg is lining up two in-house projects for the second half of 2012,... Continue reading at The Bookseller

[ The Bookseller | 2012-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #square peg #random house

Flipboard's Quittner Talks About Role, Explains Ad Platform

If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to... Continue reading at AdWeek

[ AdWeek | 2012-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #display ad #print version #existing content #personal philosophy

Pudsey set for worldwide fame

He's rumoured to be worth £10 million ($20 million), insured for £1 million, with a book deal in the works and an offer to be the face of an advertising campaign. Continue reading at Stuff

[ Stuff | 2012-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #worldwide fame #book deal #advertising campaign

Nick Denton: The Banner Ad Era is Closing

There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nick denton #banner ad

Goldsmith Row Book Market set for Sunday launch

Booksellers including Foyles, Newham Books, Pages of Hackney and The Book Box will be among those... Continue reading at The Bookseller

[ The Bookseller | 2012-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book box

Pilot for Pinter's academic 'crisis' solution set for 2013

Publishing entrepreneur Frances Pinter is planning a 2013 pilot for the project she bills as a... Continue reading at The Bookseller

[ The Bookseller | 2012-05-04 00:00:00 UTC ]
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Publishing's leaders set to explore multi-platform future at PPA Conference

Leaders from the world of magazine publishing are set to tackle the industry's multiplatform future on Wednesday (9 May) at Publishing+, the PPA's conference at the Hilton Metropole. Continue reading at Media Week

[ Media Week | 2012-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ppa conference #magazine publishing

Jeremy Page to set sail for L,B

Little, Brown has acquired a novel set in 1850 aboard a ship bound for the Arctic, written by... Continue reading at The Bookseller

[ The Bookseller | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #set sail

IAB's New Standardization Tools Just Might Mean You Won't See That Beer Ad Ten Times in a Row

The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek

[ AdWeek | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad break #good time #tech companies

Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth

Super Thursday set for 11th October

Books by Michael Palin, Zadie Smith, Andrew Marr, and Ann Widdecombe have been added to the... Continue reading at The Bookseller

[ The Bookseller | 2012-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #11th october #michael palin #zadie smith #andrew marr #ann widdecombe

Hearst appoints Swan as head of ad operations

Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at Media Week

[ Media Week | 2012-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital business

Furniss to leave WME to set up agency

Eugenie Furniss, one of the UK’s most high-profile literary agents, is leaving William... Continue reading at The Bookseller

[ The Bookseller | 2012-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eugenie furniss

Their Print Ad Revenue Is Growing. Want to Know Why?

By Amy Feinstein With the publishing industry changing on what seems like a daily basis, how is it that some publications are actually finding ways to increase their print advertising revenue in the past two years?... Continue reading at Publishing Executive

[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily basis #finding ways #publishing executive