#proving ground

Publishing news tagged with #proving ground

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How Wattpad Became a Multiplatform Entertainment Venue

Ten years after its founding, Wattpad has become a proving ground for authors and a content machine with TV, film, digital video, and native advertising deals. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ten years #proving ground #digital video

Ilex launches writers' 'proving ground'

Reference publisher Ilex Press has created what it describes as a "proving ground" for... Continue reading at 'The Bookseller'

[ The Bookseller | 2013-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #proving ground

Beyond Native: Bringing Video Ads In-House

The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at 'AdWeek'

[ AdWeek | 2013-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #proving ground #tech staffers