Rebuck: 'direct consumer engagement pivotal'

Random House Group UK m.d. Gail Rebuck has said the rules of "agent, publisher and retailer... Continue reading at 'The Bookseller'

[ The Bookseller | 2011-12-20 00:00:00 UTC ]
News tagged with: #gail rebuck

Other Publishing stories related to: 'Rebuck: 'direct consumer engagement pivotal''

Pivot in perception or a load of rowlocks? | Brief letters

Boris Johnson | Marmalade years | US publishing industry | Quick crossword | Roysters crispsIt’s all very well Labour demanding an inquiry into who paid for Boris Johnson’s Caribbean holiday (Report, 14 February), but what I should really like to know is when will the Independent Office for... Continue reading at The Guardian

[ The Guardian | 2020-02-14 17:21:53 UTC ]
More news stories like this | News stories tagged with: #boris johnson #publishing industry

To Grow Revenue and Engage New Readers, Magazines Think of the Children

Kid-focused brand extensions are no new phenomenon in magazine publishing. Sports Illustrated Kids, Time for Kids and perhaps the longest-running of all, National Geographic Kids, have each endured for decades and remain among the most widely circulated titles geared toward young readers. But... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-11 20:35:39 UTC ]
More news stories like this | News stories tagged with: #experience producing #received interest

How Bonnier is playing for consumer revenue in 2020

Popular Science is launching a line of toys, a product category that tends to have royalty rates as high as 8% to 18% of retail sales. The post How Bonnier is playing for consumer revenue in 2020 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-20 05:01:59 UTC ]
More news stories like this | News stories tagged with: #consumer revenue #popular science #product category #royalty rates #retail sales #bonnier

Follow these 5 tips if you want to make a career pivot

Don’t rely on traditional job listings and applicant tracking systems. Pivoting mid-career to a different profession is far from straightforward. Though I began my career in academia as a Classics PhD, I then pivoted to a job as a digital media specialist at a digital marketing agency. After... Continue reading at Fast Company

[ Fast Company | 2020-01-20 05:00:12 UTC ]
More news stories like this | News stories tagged with: #digital media

To Grow Consumer Revenue, Publishers Tap Into Communities Within Communities

Innovative paid content programs and direct-to-consumer strategies are reshaping sustainable revenue models. What can publishers learn from marketers of personalized dog food, Merino wool sneakers or vegan meal subscriptions? The lesson is clear: find niche passions, eliminate middlemen and get... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-10 21:05:05 UTC ]
More news stories like this | News stories tagged with: #product development #natural extension #physical retail #hearst

How Hearst Magazines Leverages Its Scale and Innovation to Drive Consumer Value

In his keynote at FUSE Media 2019, Sheel Shah, VP of strategic partnerships and consumer products at Hearst Magazines, addressed how platforms disrupted the traditional media model – and how Hearst is using the reach of platforms to extract audience insights for consumer product development. Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-05 21:43:18 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #sheel shah #strategic partnerships #consumer products #hearst

Hachette gender pay gap report: 'moving in the right direction'

Hachette UK has reported on its gender pay gap for 2019, revealing it has made some progress in closing the gender data gap in its core publishing divisions after increasing the number of higher paid women in its upper echelons. Continue reading at The Bookseller

[ The Bookseller | 2019-11-28 05:24:24 UTC ]
More news stories like this | News stories tagged with: #hachette uk #upper echelons #hachette

Gail Rebuck calls for more female publishing heads

Baroness Gail Rebuck called for more female c.e.o.s in publishing during a FutureBook Live panel, taking issue with Orion m.d. Katie Espiner, who had referenced the same topic in a keynote earlier in the day. Continue reading at The Bookseller

[ The Bookseller | 2019-11-25 23:15:43 UTC ]
More news stories like this | News stories tagged with: #katie espiner

New direction for crime writer V B Grey with Quercus

Crime writer Isabelle Grey is publishing a new novel with Quercus, Tell Me How It Ends, exploring the relationship between two women who share a dark past. Continue reading at The Bookseller

[ The Bookseller | 2019-11-19 20:22:02 UTC ]
More news stories like this | News stories tagged with: #crime writer #dark past

Nielsen plans a spin-off of its consumer unit

The move was prompted by pressure from activist investor Elliott Management Corp. Continue reading at Advertising Age

[ Advertising Age | 2019-11-07 15:26:55 UTC ]
More news stories like this | News stories tagged with: #nielsen

Seven creative strategies for every stage of the consumer journey

Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-31 16:45:00 UTC ]
More news stories like this | News stories tagged with: #massive scale #nielsen

Little Free Library, Founder's Family Clash Over Organization's Direction

After Little Free Library, the Wisconsin nonprofit launched 10 years ago by the late Todd Bol, recently applied for three trademarks, Bol's family called foul, claiming that the literacy organization is dishonoring Bol's legacy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #free library

Netflix 'n' spills: How the streaming wars could hurt advertisers, consumers and platforms

Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age

[ Advertising Age | 2019-10-24 19:52:28 UTC ]
More news stories like this | News stories tagged with: #subscriber base #long time #seismic shift #nielsen

Direct Line Group is shifting digital ad spending to targeted TV ads

Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday

[ Digiday | 2019-10-24 04:00:05 UTC ]
More news stories like this | News stories tagged with: #large chunk #digital media

Digiday Research: Digital publishers still see growth in direct-sold display ads

Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday

[ Digiday | 2019-10-16 04:01:21 UTC ]
More news stories like this | News stories tagged with: #digiday research #digital publishers

No Direction Home: On Ben Lerner’s “The Topeka School”

AN ADOLESCENT NAMED Adam Gordon is the protagonist of Ben Lerner’s new novel, The Topeka School. He shares this name with the narrator of Leaving the Atocha Station, Lerner’s debut novel from 2011. Leaving the Atocha Station was about the quarter-life crisis of a talented misanthrope;... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2019-10-09 12:30:44 UTC ]
More news stories like this | News stories tagged with: #ben lerner #topeka school #quarter-life crisis #debut novel

Gail Rebuck to discuss women in publishing at FutureBook Live 2019

Baroness Gail Rebuck is to address the issue of women in publishing at FutureBook Live 2019. Continue reading at The Bookseller

[ The Bookseller | 2019-10-03 03:33:27 UTC ]
More news stories like this | News stories tagged with: #gail rebuck

Facebook’s Jennifer Howard reveals best practices for engaging an audience with Facebook Watch

Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 19:52:00 UTC ]
More news stories like this | News stories tagged with: #facebook watch #jennifer howard #associate publisher

For Diasporic Writers, Nostalgia is a Powerful Tool For Engaging Home

The summer before my freshman year, a kind family friend gave me a crash course in cultural awakening. She loaded me up with Fuentes, Martí, and Cortázar—all names tethered to any Latin American literature syllabus worth its salt. But it was the works of Gabriel García Márquez that stood out to... Continue reading at Literrary Hub

[ Literrary Hub | 2019-09-20 08:48:41 UTC ]
More news stories like this | News stories tagged with: #powerful tool #freshman year #american literature