Random House Group UK m.d. Gail Rebuck has said the rules of "agent, publisher and retailer... Continue reading at 'The Bookseller'
[ The Bookseller | 2011-12-20 00:00:00 UTC ]
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Execs from ALM and Trusted Media Brands on the strategic, cultural, and organizational aspects of embracing the new reality. The post Pivot to Digital: How Two Legacy Publishers Are Embracing Their Futures appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-01 00:00:00 UTC ]
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Despite lingering uncertainties, systemic shifts over the past year offer a silver lining for magazine media. The post Publishers Still Have Plenty of Questions Amidst Facebook’s Latest Pivot appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-29 00:00:00 UTC ]
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In this week’s Rundown, we examine why digital publishers may not find quick profits in TV. The post The Rundown: The pivot to TV isn’t easy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-24 00:00:00 UTC ]
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Big platform changes are on the horizon, and they likely will hurt the media companies that went all in on video. If you think 2017 was bad for the media industry, just wait for this year’s bloodbath. Already, it’s promising to be another trash fire of a year–full of closings, layoffs, and panic... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
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Publishers may be pulling away from Facebook in favor of keeping readers on their own sites, but they’re finding favor in Facebook Groups. The post ‘We’re marching in the same direction’: Facebook is emphasizing Groups, and publishers are following suit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-10 00:00:00 UTC ]
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In 2015, BuzzFeed tasked five employees with a single objective: Craft the perfect viral Facebook video. To ensure maximum share-ability, such a video had to be short — no more than 40 seconds long — and enjoyable either with or without sound as users scrolled their feeds. The team found its... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-26 00:00:00 UTC ]
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There's been some negative buzz in recent months around publishers' shift to distributed content--and particularly, video ad spending on Facebook. Numerous articles, citing anonymous sources and utilizing mysterious methodology, point to monetization woes, shrinking returns and writer layoffs.... Continue reading at AdWeek
[ AdWeek | 2017-12-25 00:00:00 UTC ]
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In a year when publishers have been talking about the "pivot to video," Cond Nast has some hard-won lessons to impartfor example, success in video can have less to do with quick-hit food clips than TV and even movie-length fare. Today, Cond Nast Entertainment is garnering a billion monthly views... Continue reading at Advertising Age
[ Advertising Age | 2017-12-21 00:00:00 UTC ]
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With Facebook and Google controlling the vast majority of digital ad revenue, all industry eyes are on which media companies perform best on those platforms. For Facebook, the rankings are always a yo-yo, with publishers’ engagement waxing and waning along with the frenetic news cycle and... Continue reading at Fast Company
[ Fast Company | 2017-12-08 00:00:00 UTC ]
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In the boom days, digital media was shouting from the rooftops about plans for global expansion, but the pace of expansion has slowed. The post Publisher pivot to reality casts doubts on global expansion plans appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-07 00:00:00 UTC ]
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European publishers are twice as likely as U.S. publishers to have laid off staff or plan to do so to support their pivots to video. The post Digiday Research: 33 percent of European publishers report layoffs to support the pivot to video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-23 00:00:00 UTC ]
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Publishers including BuzzFeed and Mashable hit a wall, a sign that digital media can't live on advertising alone. The post The pivot to reality for digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-20 00:00:00 UTC ]
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Numbers show that consumer attraction to sight, sound and motion is undeniable. The post Magazine Brands Credit Video for Increased Social Engagement appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-11-20 00:00:00 UTC ]
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The board of the New Atlantic Independent Booksellers Association has issued a two-part statement to publishers saying the practice of direct sales to consumers, both individuals and institutions, is undermining booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-10 00:00:00 UTC ]
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The New York Times, Conde Nast and Time Inc. have hired talent from e-commerce and retail companies for their consumer marketing skills. The post In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-02 00:00:00 UTC ]
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The Chicago-based news affiliate recently topped a list of news publishers that included Fox News, NPR and the BBC. The post How Fox 32 became the most engaging news publisher on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-24 00:00:00 UTC ]
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Facebook's still testing mid-roll ad breaks with a limited number of publishing partners -- and, yes, the dollars are still low. The post Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-02 00:00:00 UTC ]
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Publishers are shifting resources to multi-episode video shows and other serialized programming from standalone videos as a result. The post Video series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-21 00:00:00 UTC ]
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The recent San Diego Comic-Con offered a window into the steady transformation of the North American comics industry and its fans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-28 00:00:00 UTC ]
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