Q&AA: Dawn Ostroff Has Some Thoughts for Video Pivoters

In a year when publishers have been talking about the "pivot to video," Cond Nast has some hard-won lessons to impartfor example, success in video can have less to do with quick-hit food clips than TV and even movie-length fare. Today, Cond Nast Entertainment is garnering a billion monthly views on its digital videos, Emmy and Oscar nods for its expensive efforts in TV and movies and, since last year, actual profits to top it off.To be fair, it's taken a while to get here: TV veteran Dawn Ostroff was tapped to lead the newly created division as its president six years ago. Only this fall did it achieve wide theatrical release for a feature film, the firefighting movie "Only the Brave." The division has another 35 films in various stages of development, including "The Old Man and the Gun," which Robert Redford has said will be one of his final roles, and "King of the Jungle," set to star Johnny Depp. Other work includes "Last Chance U" on Netflix, "Vanity Fair Confidential" on Investigation Discovery and "Invisible," a supernatural series shot in VR.Ostroff, who had a hand in generation-defining TV hits like "Gossip Girl" when she was entertainment president at The CW, talked with Ad Age about the real value of video, the whims of Facebook, aging TV audiences and finding the next "Gossip Girl." Our conversation has been edited. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-12-21 00:00:00 UTC ]

Other news stories related to: "Q&AA: Dawn Ostroff Has Some Thoughts for Video Pivoters"


Licensing Hotline: August 2024

Universal Products & Experiences has launched an extensive licensing program to support the November 22 release of the feature film 'Wicked," and nearly 75 brands and 20 retail partners have been announced to date. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-29 04:00:00 UTC ]
More news stories like this


NY1 anchor focuses on learning new things to stay sharp onscreen

More than 30 years ago Annika Pergament drove up the coast, starting in Florida, in search of her first journalism job after graduate school—her trunk filled with tapes of herself as a news anchor. She landed a gig in television news just several hundred miles later."I hit every news station on... Continue reading at Crains New York

[ Crains New York | 2024-04-23 20:44:42 UTC ]
More news stories like this


Interview: R.J. Palacio

Cormac McCarthy’s “The Road” got to her: “Sure, it’s a novel full of unbelievable violence and apocalyptic nightmare stuff,” says the best-selling author of “Wonder,” “Pony” and “White Bird,” soon to be a feature film. “But the humanity and love is there right from the first line.” Continue reading at The New York Times

[ The New York Times | 2023-08-24 09:00:41 UTC ]
More news stories like this


Michelle Zauner will score the film adaptation of her own memoir, Crying in H Mart.

It’s been a big year for Michelle Zauner. This spring, her much-lauded memoir Crying in H Mart was published, and last week her band Japanese Breakfast released Jubilee, another critically acclaimed album. And the excitement continues: yesterday, the Hollywood Reporter announced that Crying in H... Continue reading at Literrary Hub

[ Literrary Hub | 2021-06-08 14:46:24 UTC ]
More news stories like this


Charlie Kaufman is adapting Yōko Ogawa’s The Memory Police into a feature film.

Yōko Ogawa’s acclaimed surrealist novel—the story of a young woman, struggling to maintain her career as a writer on a island where objects are disappearing, who concocts a plan to hide her endangered editor from the Memory Police—was one of the sleeper hits of 2019, garnering rave reviews, a... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-09 15:15:45 UTC ]
More news stories like this


Piki Films options The Imaginary Lives of James Poneke

Taika Waititi’s production company Piki Films has optioned New Zealand writer Tina Makereti’s novel The Imaginary Lives of James Poneke (Lightning Books, 2019) for adaptation as a feature film.  Continue reading at The Bookseller

[ The Bookseller | 2020-06-28 17:50:39 UTC ]
More news stories like this


All the latest production moves, hires and partnerships: July 10, 2019

Los Angeles-based Hey Baby has added Polish-born filmmaker Stash Capar to its roster, his first representation in the United States. Capar worked between the U.K., Scandinavia and Dubai on assignments as an editor and promo producer for a decade before filming his own indie project, which was... Continue reading at Advertising Age

[ Advertising Age | 2019-07-10 14:04:36 UTC ]
More news stories like this


Q&AA: Dawn Ostroff Has Some Thoughts for Video Pivoters

In a year when publishers have been talking about the "pivot to video," Cond Nast has some hard-won lessons to impartfor example, success in video can have less to do with quick-hit food clips than TV and even movie-length fare. Today, Cond Nast Entertainment is garnering a billion monthly views... Continue reading at Advertising Age

[ Advertising Age | 2017-12-21 00:00:00 UTC ]
More news stories like this


Jay Z to bring Trayvon Martin story to the big screen

Rapper and producer Jay Z has partnered with the Weinstein Company to produce a feature film and documentary series about Trayvon Martin, the unarmed African American teenager killed by George Zimmerman in 2012. Continue reading at The Bookseller

[ The Bookseller | 2017-03-29 00:00:00 UTC ]
More news stories like this


Gossip Girl creator sells YA trilogy

HarperCollins Children’s Books has acquired a young adult trilogy concept, set in New York in 2118, by Alloy Entertainment, the entertainment company behind TV hits "Gossip Girl" and "Pretty Little Liars". Continue reading at The Bookseller

[ The Bookseller | 2016-02-19 00:00:00 UTC ]
More news stories like this


Create Like Nobody's Watching: How An Obscure Marvel Comic Became Disney's Next Big Hero (6)

Big Hero 6 was created when Marvel's top brass was focused on X-Men. A decade later, Disney is bringing it back to life.When it was announced last year that the first-ever Marvel property that Disney Animation was going to tackle as a feature film was Big Hero 6, there was collective... Continue reading at Fast Company

[ Fast Company | 2014-11-07 00:00:00 UTC ]
More news stories like this


Four Questions for...'Euphoria' Editor Elisabeth Schmitz

PW talked to the editor of Lily King's buzzed-about new novel, which bowed on June 3 and received a starred review from PW and may be adapted into a feature film. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-25 00:00:00 UTC ]
More news stories like this


Hearst, AwesomenessTV to Launch YouTube Effort for Seventeen

Hearst is partnering with Dreamworks' AwesomenessTV, a YouTube channel popular among teens, to create both a new channel and a multi-channel network around the Seventeen magazine brand. AwesomenessTV will handle the Seventeen channel's programming, Hearst said in a statement. Original shows and... Continue reading at AdWeek

[ AdWeek | 2013-10-16 00:00:00 UTC ]
More news stories like this


Amazon opens up Kindle Worlds Store, for all your licensed fan fic needs

Come on now, why are you wasting your time here, when you could be reading some Gossip Girl fan fic? Roughly a month after announcing its licensed character publishing platform, Amazon has taken the wraps off of Kindle Worlds. The site currently offers up 50-plus commissioned stories based on... Continue reading at Engadget

[ Engadget | 2013-06-27 00:00:00 UTC ]
More news stories like this


Amazon launches Kindle Worlds publishing platform for fan fiction, will pay royalties to writers and rights holders

Amazon's taken a number of steps to bring different types of content to the Kindle Store, and it's now venturing into an area that has a long history with the internet: fan fiction. The company's today announced Kindle Worlds, a new publishing platform that promises to pay writers royalties for... Continue reading at Engadget

[ Engadget | 2013-05-22 00:00:00 UTC ]
More news stories like this