Rebuck: 'direct consumer engagement pivotal'

Random House Group UK m.d. Gail Rebuck has said the rules of "agent, publisher and retailer... Continue reading at 'The Bookseller'

[ The Bookseller | 2011-12-20 00:00:00 UTC ]
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The Minute-to-Minute Battle for Consumer Attention | By the Numbers

Surprising stats from around the magazine industry. The post The Minute-to-Minute Battle for Consumer Attention | By the Numbers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #numbers appeared #surprising stats #magazine industry


World Book Day sales soar year on year as campaign report assesses engagement

Sales of World Book Day (WBD) titles soared by more than 50% in comparison to last year, with 469,274 copies in total shifted in the week of the event, sales figures have shown. Continue reading at The Bookseller

[ The Bookseller | 2017-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales figures


Audience Engagement and Reading Promotion: Aldus’ New Report on European Book Fairs

From a city-wide book exchange in Latvia to a ‘New Writers Festival’ in Greece, European book fairs have a wide array of approaches to promoting reading, revealed in an Aldus report. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Not the Normal Book Presentation Routine’ ollowing the... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience engagement #reading promotion #wide array #porter anderson #editor-in-chief @porter_anderson


O’Reilly Retail Site Switches from Direct E-book Sales to Subscription Access

O'Reilly Media will begin offering subscription access to ebooks on its Shop.reilly retail site, rather than offering direct sales of downloadable ebooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #downloadable ebooks #subscription access #reilly media


BookCon 2017: Consumers Flock to Javits to Meet Authors—and Publishers

BookCon, which returned to New York City and to a two-day format, drew a strong crowd, continuing to skew towards female readers of YA literature. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #female readers #ya literature


BookCon 2017: Gregg Hurwitz Gruesomely Engages with the Rains Brothers

Last year, with the launch of the Rains Brothers, an alien-meets-zombie series from Tor Teen, Gregg Hurwitz, author of the bestselling Orphan X series for adults, made his YA debut. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tor teen #gregg hurwitz #ya debut


Consumer numbers explored at Book Expo

The first morning of Book Expo in New York (Wednesday, 31st May) presented consumer-centric data points from Nielsen, NPD, OverDrive, BookBub, and the Audio Publishers Association. Continue reading at The Bookseller

[ The Bookseller | 2017-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book expo


BookExpo Opens With Data for the Industry and a Focus on Consumers

As BookExpo's conference programming looks at the new centricity of consumer data, ReedPOP hits 'reset' on mission priorities and approach. The post BookExpo Opens With Data for the Industry and a Focus on Consumers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer data #bookexpo opens


February Religion Bestsellers: ‘Divine Direction’ Debuts at #1; Amish Fiction Takes Over

Craig Groeschel’s how-to on decision making, ‘Divine Direction,’ debuted at #1 on our Religion Nonfiction Bestsellers list. Plus, Wanda Brunstetter returns with her new Amish Cooking series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #decision making


National Association of College Stores Changes Direction to Save Indies

The college store association is redefining its indiCo subsidiary to offer full and custom services to institutions that need help with running their campus stores. And it is partnering with Amazon, RedShelf, and VitalSource, among other service providers, to keep campus stores independent. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national association #college stores #service providers


Libraries 'crucial' for the nation's engagement in literature, says RSL

The role of public libraries is "crucial to sustaining and building engagement in literature", the Royal Society of Literature has concluded from a survey conducted with Ipsos MORI. Continue reading at The Bookseller

[ The Bookseller | 2017-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public libraries #royal society #survey conducted


Innocent's McEwan tells IPG: 'personal contact with consumers is powerful'

Businesses should not underestimate the power of personal one-to-one connections with consumers, Joe McEwan, head of digital and communities at drinks company Innocent has advised delegates to the IPG Spring Conference. Continue reading at The Bookseller

[ The Bookseller | 2017-02-09 00:00:00 UTC ]
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Most Snapchat Discover Ads Are Either Interactive or Direct Response

As Snapchat plugs away at proving that its vertical video ads work with data and machine-learning targeting, marketers are increasingly testing longer video and direct-response campaigns on the platform. For the past three weeks, Adweek has tracked 53 campaigns within Discover, the section of... Continue reading at AdWeek

[ AdWeek | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social strategy #short form


Nielsen on Consumers: More Boys May Be Reading

In a look at how consumer research can focus on a given demographic, Nielsen Book's Jo Henry reveals signs that boys aged 9 to 12 may be reading more. The post Nielsen on Consumers: More Boys May Be Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading appeared #nielsen book #post nielsen #consumer research


Rebuck urges May to give post-Brexit reassurance to creative industries

Baroness Gail Rebuck has called for the needs of the creative industries to be "truly recognised” by government following prime minister Theresa May's speech. Continue reading at The Bookseller

[ The Bookseller | 2017-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rebuck urges #creative industries


‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads

Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good... Continue reading at Digiday

[ Digiday | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revenue stream #online video #people watching #cat video


The Boston Globe uses Facebook groups to create direct connections with readers

While many publishers are trying to forge direct connections with readers as a defense against Facebook, The Boston Globe is using the social giant itself to engage its readers. The Globe started a private Facebook group December 2 for subscribers to discuss the news. While other publishers are... Continue reading at Digiday

[ Digiday | 2016-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #readers back #readers appeared #facebook groups #boston globe #social giant


Google Says Programmatic Direct Is Due for a Rise in 2017

Programmatic direct isn't a new thing. In fact, two or three years ago it was being touted as the future of buying and selling digital media. And for a time, those who did the touting looked foolish because programmatic direct never really became a "thing."But like header bidding, which had been... Continue reading at Advertising Age

[ Advertising Age | 2016-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #header bidding #finally taking #renewed interest #digital advertising #ad inventory


How Publishers Pivoted to Meet FTC’S Native Guidelines

[Sponsored] A year after the FTC’s ruling, how many publishers are compliant? The post How Publishers Pivoted to Meet FTC’S Native Guidelines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-01 00:00:00 UTC ]
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Phoenix digital marketing firm lays off 100 as it discontinues direct sales

Phoenix-based digital marketing firm G/O Digital has laid off less than 100 employees today as it discontinued its direct sales business unit. G/O Digital CEO Tim Fagan said his company, which used to be part of Gannett Publishing Services and now is part of McLean, Virginia-based Tegna Inc.,... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2016-11-18 00:00:00 UTC ]
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