Rebuck: 'direct consumer engagement pivotal'

Random House Group UK m.d. Gail Rebuck has said the rules of "agent, publisher and retailer... Continue reading at 'The Bookseller'

[ The Bookseller | 2011-12-20 00:00:00 UTC ]
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Assessing the State of the Consumer Magazine Print Business

In the rush to the digital future, publishers have taken their eyes off the “print-ball.” The post Assessing the State of the Consumer Magazine Print Business appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital future


Joe Hill's new direction announced at The Gollancz Festival

Gollancz has acquired UK and Commonwealth rights to a literary thriller with an anti-apocalyptic streak, The Fireman, in a new direction for horror author Joe Hill. Continue reading at The Bookseller

[ The Bookseller | 2015-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gollancz festival #joe hill #acquired uk #literary thriller


The IAB Pivots on Ad Blocking and Issues a Mea Culpa: 'We Messed Up'

The Interactive Advertising Bureau today said the digital publishing industry has cared too much about revenues and too little about user experience and needs therefore to accept blame for the rising popularity of ad blockers. So it's launching an effort called L.E.A.N. Ads, with the acronym... Continue reading at AdWeek

[ AdWeek | 2015-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content providers


Direct Sales Is a Key Strategy for Top Indonesia Publisher

A direct sales force of 5,000 young mothers has increased sales for Indonesia's Pelangi Mizan publishing group fourfold in the last three years. The post Direct Sales Is a Key Strategy for Top Indonesia Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct sales #key strategy #increased sales


Consumer Rights Act updated to include digital purchases

Biggest overhaul of law for years will see statutory rights traditionally covering cars and white goods extended to apps and music downloadsMillions of UK consumers who download music or buy ebooks can now claim a replacement if the digital content they have bought is faulty.In an overhaul of... Continue reading at The Guardian

[ The Guardian | 2015-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk consumers #buy ebooks #digital content #music downloads #single piece


Readers Drawn to SIBA's First Consumer Day

More than 150 consumers attended SIBA's Triangle Reads, SIBA's first consumer day at its annual trade show September 20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
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Toy Fair Launches Consumer Con

The Toy Industry Association, operators of the North American International Toy Fair has partnered with LeftField Media to launch a new co-located event called Play Fair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-22 00:00:00 UTC ]
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New Funding in Hand, Fansite Moviepilot to Chase More Consumers Bearing Data

Facebook-centric entertainment and data firm Moviepilot has attracted a second round of funding worth $16 million, much of which it will spend promoting itself to consumers through branded content."We focus on content marketing when it comes to brand-building," said co-founder Tobias Bauckhage.... Continue reading at Advertising Age

[ Advertising Age | 2015-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing platform


SIBA To Try a Consumer Day At Its Fall Show

The organization is selling $99 tickets to the reading public for the first time, and offering author meet-and-greets as part of the package. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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Finding the Consumer for US Illustrated Books (Part 3)

Our ongoing series on illustrated book publishing in the US looks at the changing retail landscape for specialty and illustrated titles. The post Finding the Consumer for US Illustrated Books (Part 3) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #illustrated titles


Jellybooks: Tracking Reader Engagement for Better Marketing

Andrew Rhomberg explains how Jellybooks smart software embedded in ebook ARCs allows publishers to unobtrusively glean crucial pre-pub data from readers. The post Jellybooks: Tracking Reader Engagement for Better Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing appeared


The Rise of the Engagement Editor and What It Means

Will Federman figured his first job out of journalism school would be at a digital media startup. Instead, he ended up at a legacy magazine that last year launched a standalone website.   But nothing about Federman’s job responsibiliti ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #journalism school #standalone website


'Pitch Perfect 2,' 'Pretty Little Liars,' One Direction win big at Teen Choice Awards

The 2015 Teen Choice Awards, held at the USC Galen Center in Los Angeles, drew more than 25 million voters online and to social media outlets including Facebook, Twitter and Instagram. Voters chose their favorite teen icons in film, television, music, sports, fashion, comedy and on the Web. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-08-17 00:00:00 UTC ]
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Reading Rainbow: Hoping to Engage Lifelong Readers Through Licensing

For the first time in its 30-plus-year history, the Reading Rainbow brand is strategically entering the licensing arena, with assistance from its new licensing agent, Brand Central. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading rainbow


Future of digital advertising: consumers and advertisers need a new deal

Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian

[ The Guardian | 2015-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital world #publishing world #long time #media businesses


Wattpad's Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads

First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly... Continue reading at AdWeek

[ AdWeek | 2015-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #decade ago #longer period #short form #follow trends


Direct Sales Drive Educational Development Corp.

Educational Development Corp. added 1,862 home sale reps in the first quarter, helping to drive a 59% jump in sales in the home business division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-20 00:00:00 UTC ]
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Comic-Con: New Directions for DC, More Graphic Novels for B&N

As the first full day of Comic-Con unfolded in San Diego, one of the biggest stories is the continuing push, from publishers, to release more diverse material for a wider audience. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic novels #full day #san diego #biggest stories #wider audience


Magazine M&A Moves In Two Directions

Core sectors stay flat, while ancillary categories generate interest. The post Magazine M&A Moves In Two Directions appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-07-08 00:00:00 UTC ]
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Quarto Starts New Consumer Site

The Quarto Group has launched QuartoKnows.com, a new consumer facing site that showcases and promotes the U.K.-based company’s entire global publishing program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarto group #-based company