Rebuck: 'direct consumer engagement pivotal'

Random House Group UK m.d. Gail Rebuck has said the rules of "agent, publisher and retailer... Continue reading at 'The Bookseller'

[ The Bookseller | 2011-12-20 00:00:00 UTC ]
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Toronto Book Fair Pulls Off First Consumer Event

Canadian publishers are optimistic about the future of the Inspire! Toronto International Book Fair, which took place November 14-16 at the Metro Toronto Convention Centre. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer event #canadian publishers


Consumer insight 'now at the heart of publishing'

Consumer insight is not just a buzzword but has become an integral part of modern publishing, speakers at a FutureBook panel on the topic said today. Sara Lloyd, digital and communications director at Pan Macmillan, said consumer insight has an impact across the whole business. ”It is basically... Continue reading at The Bookseller

[ The Bookseller | 2014-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modern publishing #consumer insight #integral part #sara lloyd #communications director #pan macmillan #multiple sources


Booksellers Edgy About Harper Direct-Sale Program

Publishers have been in the direct-to-consumer sales business for some time now, offering titles online, through direct mail, and at book fairs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct mail #book fairs


Rebuck's maiden speech champions women's literacy

Penguin Random House UK chair Gail Rebuck has used her maiden speech in the House of Lords to champion greater literacy for the “most marginalised and excluded women in our society”, saying the literate woman is “a potentially empowered woman”. Continue reading at The Bookseller

[ The Bookseller | 2014-11-12 00:00:00 UTC ]
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I B Tauris takes direct control of US operations

I B Tauris will take over direct control of all aspects of the sales, distribution, marketing and publishing of its books in North America. From 1st February 2015, all marketing and publicity campaigns for North America will be handled directly from the company’s headquarters in London. The... Continue reading at The Bookseller

[ The Bookseller | 2014-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct control #publicity campaigns


The publishers that put their content directly on social platforms

As homepage traffic dwindles, some publishers are now creating content that’s designed specifically to live and be read or viewed on social platforms like Facebook and Twitter. But there are risks. The post The publishers that put their content directly on social platforms appeared first on... Continue reading at Digiday

[ Digiday | 2014-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content directly #social platforms #creating content #designed specifically


Magazine Social Engagement in Three Charts

Socail engagements were healthy for magazine brands in September across Facebook, Twitter, Google+ and Instagram, especially when it came to epicurean, shelter/home and pop culture & celebrity interests. This, according to data compiled in sister publication min, using True Social Metrics,... Continue reading at Folio Magazine

[ Folio Magazine | 2014-10-27 00:00:00 UTC ]
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The More Things Change, The More They Stay The Same The 2014 Consumer Magazine CEO Survey

It's not a shocker that print ad revenue has fallen while the pile of dimes from digital advertising has been growing. Continue reading at Folio Magazine

[ Folio Magazine | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #things change #digital advertising


HC Offering Authors Direct Sales Option, Higher Royalty

HarperCollins is ramping up its direct sales efforts by offering authors who sell direct the chance to earn a higher royalty rate in the process. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #offering authors #sell direct


Capstone Acquires Engage Literacy

Minnesota-based Capstone Publishing Group has acquired the assets of Engage Literacy, a K-3 literacy program, from Australian-based classroom publisher Hinkler Education. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-26 00:00:00 UTC ]
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'Fantastic Beasts and Where to Find Them': Will David Yates direct?

Yates is reportedly in negotiations to direct 'Beasts,' a new story set in the world of 'Harry Potter.' Yates directed the well-received final four movies in the 'Potter' film series. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fantastic beasts #harry potter #story set #film series


Columbia business 'honest broker' between farmers and consumers

In Michael Lewis's best-selling book Flash Boys , a group of do-good stockbrokers abscond from their cushy, high-paying jobs at big Wall Street banks to become the honest broker in what is depicted as increasingly corrupt stock market, one that rewards leaving the everyman on the raw end of the... Continue reading at Baltimore Sun

[ Baltimore Sun | 2014-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael lewis


UK consumer magazines lost nearly 1m print sales in first half of 2014 ABC

Sales of the hundreds of paid-for weekly and monthly titles fell 4.4% compared with previous six months, according to latest healthcheck Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-08-15 00:00:00 UTC ]
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Apple Could Pay Consumers $400 Million—or Nothing

Under a proposed agreement to settle damages in its ebook price-fixing case, Apple would pay consumers $400 million if Judge Denise Cote's 2013 decision is affirmed on appeal. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #proposed agreement #settle damages


Amazon Appeals Directly to Hachette’s Authors

The Wall Street Journal reports that Amazon has gone directly to authors 'hoping to gain hearts and minds – and leverage' in its dispute with Hachette. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-11 00:00:00 UTC ]
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Is Selling Direct Worth It?

The relaunch of the HarperCollins website, redesigned with an emphasis on direct sales to consumers, has revived a longtime debate in the book industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct sales #book industry


Amazon appeals directly to authors in ongoing ebook dispute

Despite sounding like a rogue militant organization from G.I. Joe, Hatchette is actually a book publishing group. Tame as that may sound, Hatchette is currently engaged in a high-stakes game of Chicken with a juggernaut in the book sales world:... Continue reading at Engadget

[ Engadget | 2014-07-09 00:00:00 UTC ]
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HarperCollins Tries Direct Sales

HarperCollins has launched a redesigned website that features a direct sales component. Through the website the publisher has, for the first time, the ability to sell print books directly to consumers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
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How Publishers Can Take Back Control of Their Consumer Data

You've built and furnished a home. You regularly tweak and maintain the property so your equity grows. But when you're away, strangers gain access. They sell your appliances, plumbing fixtures and furniture and when you return, it's clear the value you've worked so hard to attain has... Continue reading at Advertising Age

[ Advertising Age | 2014-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve worked


Direct-to-Digital Christian Fiction Picks Up Steam

Since digital publishing is perfect for serializing fiction almost as fast as authors can finish their latest installment, it makes sense that Christian publishers exploring that developing space are also making things up as they go along. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #latest installment #makes sense #making things